Dr Nihal El Daly Email and Phone Number
Dubai, AE
Dr Nihal El Daly's Location
Dubai, United Arab Emirates, United Arab Emirates
Dr Nihal El Daly's Contact Details
Dr Nihal El Daly work email
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Dr Nihal El Daly personal email
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About Dr Nihal El Daly
We support Leaders across industries to develop and implement winning Marketing and Corporate Strategies and support their transformation journey.With a distinguished tenure as Co-Founder and Managing Director at Axellerus Consultants, my focus is on delivering tailored solutions that foster sustainable high performance and drive competitive advantage. Our team's work with multinational clients such as Al-Futtaim and Chef Middle East has honed my expertise in external relations and strategic thinking, ensuring that organizations thrive in our interconnected landscape.Serving as an Advisor to the Public Investment Fund, I've played a pivotal role in steering investments across industries and borders, in line with PIF's bold vision to become a leading global investment entity. We strategically support the launch of new companies and Brands as well as the rebranding and transformation of existing ones, partnering our Clients all the way to flawless execution. Fluent in English, Arabic, and French, my communication skills are a key asset in engaging diverse stakeholders and fostering inclusive growth.
Dr Nihal El Daly's Current Company Details
Axellerus Consultants
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Co-Founder and Managing Director
Dubai, AE
- Website:
- Axellerus.com
- Employees:
- 2
Dr Nihal El Daly Work Experience Details
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Co-Founder And Managing DirectorAxellerus ConsultantsDubai, Ae
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Co-Founder & Managing DirectorAxellerus Consultants Apr 2017 - PresentFinding simple solutions to complex problems. Building Sustainable Competitive Advantage through compelling insights. Providing tailored, practical solutions with multi-national expertise, focused on enabling sustainable high performance in a connected world. Engagements include: Al-Futtaim, Chef Middle East, Human Network International.Guest Lecturer at London Business School, and The American University in the Emirates.
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Pif AdvisorPublic Investment Fund (Pif) Feb 2021 - PresentRiyadh 6121, Alnakheel District, SaAdvisor to PIF on multiple projects across different industries and geographies, inline with their investment strategy. Projects include new company, brand and product launches, strategic re-branding and competitive insight development, among others.The Public Investment Fund seeks to become one of the largest sovereign wealth funds in the world. To achieve this, the fund is building a world-class, diversified portfolio through investments in attractive, long-term opportunities at both the domestic and international level.The vision of PIF is to be a global investment powerhouse and the world's most impactful investor, enabling the creation of new sectors and opportunities that will shape the future global economy , while driving the economic transformation of Saudi Arabia. -
Advisory Board Member, College Of Business AdministrationThe American University In The Emirates (Aue) Jun 2017 - PresentDubai, Dubai, Ae -
Vice President, Global Muslim Consumer MarketingUnilever Jan 2015 - Mar 2017Blackfriars, London, Gb-Accelerated the PC Muslim opportunity, with 4 position papers in place and 3 global initiatives.-Generated incremental business of over €100M with +40 initiatives in +20 countries.-Developed and led a successful digital global network of best practice. -
Vice President, Personal Care & Marketing OperationsUnilever Aug 2015 - Oct 2016Blackfriars, London, GbNorth Africa Middle East Turkey Russia Ukraine & Belarus (NAMETRUB )Reporting to the Global President of Personal Care and the Global SVP Marketing Operations, and responsible for a portfolio of € 1.6bn on PC and €4bn on MO across North Africa, Middle East, Russia, Ukraine and Belarus. Additionally, responsible for creating and leading the implementation of the Global Personal Care strategic agenda across the region.-Created the strategy to accelerate PC growth by +200 bps in the Cluster. Currently in execution.-Improved innovation on-time delivery by +50 bps for the cluster, by diagnosing key systemic and behavioral issues and implementing a detailed global roll-out intervention plan.-Accelerated the PC Muslim opportunity, with 4 position papers in place and 3 global
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Vice President Marketing OperationsUnilever Jul 2012 - Jul 2015Blackfriars, London, GbNorth Africa, Middle East, Turkey and Russia.Reported to the Global SVP MO, and managed a €4bn MO portfolio with focus on strategic planning, business competitiveness, marketing ROI, quality of innovation, and marketing systems/capabilities upscaling across North Africa, Middle East, Russia, Ukraine and Belarus.-Drove the Cluster competitiveness agenda by initiating and leading corrective actions on key hot spots to ensure +60% business winning market share.-Led dynamic resource allocation to ensure competitive spends behind key battles/opportunities.-Generated incremental growth of +100 bps via a cross-category market development agenda with award winning cases shared globally.-Formed/Led the Muslim Insight & Growth Network, generating +€100mn extra global turnover.-Landed the new Unilever “Crafting Brands for Life” global marketing strategy across the region with +300 marketers trained.
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Director Of Marketing OperationsUnilever May 2011 - Jun 2012Blackfriars, London, GbReported to the Global SVP MO, and responsible for a portfolio of € 1.5bn across North Africa, Middle East & Turkey.-Established new marketing systems, and rules of engagement for the newly created region.-Created a 2020 Strategic Plan aiming to deliver annual incremental CAGR of +200bps.-Led action plans to redress share losses in Tea in NAME & Russia through competitive and portfolio analyses, a revised innovation activity plan, and new pricing points/trade strategies.
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Marketing Director, Food And Beverages, Mashreq(Egypt, Sudan, Lebanon, Jordan,Syria,Iraq,Palestine)Unilever Feb 2006 - May 2011Blackfriars, London, GbReported to the Managing Director of Unilever Mashreq, and managed a portfolio of € 200mn.-Created and implemented a new F&B strategy, doubling the business in 4 years.-Achieved market leadership in the Tea Category in April 2011.-Generated and activated key consumer insights, successfully growing Tea Bags. The initiative was shared as best practice in Asia, Africa, Middle East & Turkey region.-Successfully managed aggressive price increases on tea, resulting in value market share gains.-Grew the Unilever Foods portfolio by a CAGR of +20% from a large market share position of 80% through a rigorous market development program.
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Regional Marketing Manager Hair Care & Projects, Namet (North Africa, Middle East And Turkey)Unilever May 2004 - Feb 2006Blackfriars, London, GbReported to the Head of the Hair Care Category for NAMET and managed a portfolio of €370mn.-Completed the hair care portfolio across the region, building it to a leadership position.-Delivered exceptional growth on Dove shampoo - invited to global team to share learnings.-Launched Clear Shampoo, developing it to +10% leadership share in the anti-dandruff segment.
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Marketing Manager, Personal Wash, MashreqUnilever Apr 2001 - Apr 2004Blackfriars, London, GbReported to Personal Care Marketing Director-MASHREQ, and responsible for a €80M portfolio (25% of total company turnover).-Successfully launched +10 innovations, and delivered +100% portfolio growth.-Achieved highest ever share on Lux & highest ever monthly volume on Good Morning Soap.-Accomplished highest global growth rate (70% in 03) on Lux & won Best Performance Award.-Organized, as Project Leader, the largest activation program on the Lux brand in the region - “The Lux Fashion World”, and generated a 5:1 ROI.
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Product Group Manager, Skin Care, MashreqUnilever May 2000 - Mar 2001Blackfriars, London, Gb• Reporting to the Marketing Director-Unilever Home and Personal Care. Responsible for setting and implementing the medium/long term strategy for the category, in addition to the previous responsibilities.• Proposed and obtained approval for a new Skin Care Category strategy, involving strategic re-positioning on a large part of the category’s portfolio.
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Senior Brand Manager, Skin CareUnilever Jul 1999 - May 2000Blackfriars, London, Gb• Identified a major opportunity to strengthen the value perception of Fair and Lovely, the largest brand in the Skin care Category, and repositioned it on a different pricing platform, increasing volumes by 25% within 4 months of implementing the initiative.• Pinpointed and capitalised on a key consumer insight by successfully launching Pond’s Facial Care range, the 1st specialised skin care product range in Egypt, increasing the Pond’s range volume by 60% in 3 months.• Initiated and led a project to identify new sales and distribution channels for the Skin care Category brands with the objective of establishing a means of direct contact with the consumers in Egypt.
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Brand Manager, Hair Care CategoryUnilever Dec 1997 - Jun 1999Blackfriars, London, Gb• Turned around the Hair Care category into a profitable category, by re-structuring the portfolio, and implementing extensive cost-effectiveness programs, leading to 30% cost-savings.• Successfully launched the first multinational brand of Hair Oil in Egypt, attaining market leadership position within 9 months of the launch.• Initiated and lead 5 NPD teams, bringing to market 5 successful innovations, and growing the Hair Care portfolio by 50%.
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Assistant Brand Manager, Hair Care And DeodorantsUnilever May 1996 - Nov 1997Blackfriars, London, Gb• Repositioned and re-launched the SunSilk Shampoo brand, successfully growing the brand by 15% in the re-launch year.• Launched 2 new variants of Impulse body Spray and maintained clear market leadership through continued innovation in the face of fierce pricing competition.
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Usaid Privatization Project Semi-Senior ConsultantArthur Andersen (Official) May 1994 - May 1996• Participated in the selling procedures of several public sector companies. • Participated in training Public sector officials about the Stock Exchange.• Conducted several studies on the Egyptian Stock Exchange mechanics.
Dr Nihal El Daly Skills
Marketing Management
Market Planning
Fmcg
Customer Insight
Marketing Strategy
Cross Functional Team Leadership
Business Planning
Forecasting
Brand Management
Strategic Planning
Management
Fast Moving Consumer Goods
Competitive Analysis
Business Strategy
Team Management
Team Leadership
Market Research
Negotiation
Project Planning
Supply Chain
Middle East
Supply Chain Management
Leadership
Financial Analysis
Dr Nihal El Daly Education Details
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Maastricht School Of ManagementCompetitive Strategy And Sustainable Competitive Advantage -
Maastricht School Of ManagementCompetitive Strategy; Sustainable Competitive Advantage
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The American University In CairoBusiness Administration
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The American University In CairoBusiness Administration
Frequently Asked Questions about Dr Nihal El Daly
What company does Dr Nihal El Daly work for?
Dr Nihal El Daly works for Axellerus Consultants
What is Dr Nihal El Daly's role at the current company?
Dr Nihal El Daly's current role is Co-Founder and Managing Director.
What is Dr Nihal El Daly's email address?
Dr Nihal El Daly's email address is ni****@****ail.com
What schools did Dr Nihal El Daly attend?
Dr Nihal El Daly attended Maastricht School Of Management, Maastricht School Of Management, The American University In Cairo, The American University In Cairo.
What skills is Dr Nihal El Daly known for?
Dr Nihal El Daly has skills like Marketing Management, Market Planning, Fmcg, Customer Insight, Marketing Strategy, Cross Functional Team Leadership, Business Planning, Forecasting, Brand Management, Strategic Planning, Management, Fast Moving Consumer Goods.
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