Marketscience is an award-winning independent consultancy specialising in advanced econometric modelling, statistical analysis and bespoke advice on marketing investments. We draw on our experience and expertise to provide business-focused insights and actionable solutions, facilitating the adoption of optimal strategies. In addition to day-to-day running of the business, key activities include: Business development and client relationship buildingProject managing, econometric analysis and client presentationsTeam buildingMarketing analytics trainingThought leadership and academic papers:"Modelling short and long-term marketing effects in the consumer purchase journey" (IJRM 2021)

Marketscience Consulting is an award-winning independent consultancy specialising in advanced econometric modelling, statistical analysis and bespoke advice on marketing investments. We draw on our experience and expertise to provide business-focused insights and actionable solutions, facilitating the adoption of optimal strategies. In addition to day-to-day running of the business, key activities include:Business development and client relationship buildingProject managing, econometric analysis and client presentationsTeam buildingMarketing analytics trainingThought leadership and academic papers:"Dynamic marketing mix modelling and digital attribution" (Admap, 2014)"Brand management and the marketing mix model" (Journal of Marketing Analytics, 2014)"Advanced methods in marketing econometrics""Marketing mix modelling and Big Data"

Leading analytics and innovation for EMEA and global accounts, providing bespoke econometric analyses and business solutions for a wide range of blue-chip clients. Examples of accomplishments include:Running and delivering a wide range of modelling projects across consumer electronics, FMCG, financial, online price comparison and retail. Business development.Providing best-practice modelling structure and architecture to team members across EMEA and the US.Thought leadership:- introduced sales decomposition methodologies.- introduced dynamic state-space econometric modelling techniques.- introduced evolving baseline and VAR/VECM modelling approaches to evaluate long-term marketing effects.Mentoring in current academic modelling practice.Writing best-practice academic papers and conference presentations:“Influence de la communication web sur les ventes en magasin” IREP (2010) “Modelling the real return on marketing investments” Marketing NPV (2011) “Econometric modelling in marketing” IAB (2011)

Forging a specialist econometric modelling service, selling and managing projects, carrying out direct day-to-day modelling work, thought leadership and developing econometric software. Examples include: Introduced dynamic state space modelling into marketing mix analysisDesigned a state-of-the art dynamic category modelling system.Implementation of improved techniques to evaluate both short and long-term return on marketing investmentsConference presentations and academic papers:“Limitations of Conventional Marketing Mix Modelling” (Admap, April 2008)“Integrated Marketing Communications: addressing the challenges and how to measure return on investment” AMEC presentation (2008)“Dynamic marketing mix modelling” ATOC presentation (2008)“Marketing Mix Modelling and Return on Investment” (Palgrave, 2009)

Project managed and ran quantitative modelling analyses for various international FMCG clients covering pricing, promotions and advertising decisions. Dissemination of best practice modelling and econometric methods.

Development of market level modelling and forecasting services, developing methods of assessing the long-term impact of marketing mechanics, running and conducting modelling projects, writing papers for academic journals and contributing to IRI publications. Examples include:Develop methods of assessing the long-term impact of marketing mechanics.Developed the practice of dynamic linear modelling in marketing mix and its use in measuring long-run marketing impactsPresenting analytical development work to clients at both internal and external conferences.Application of time-series methods to assess price leadership in the retail sector.Writing papers for academic journals and contributing to IRI publications:“Modelling and Forecasting Category and Brand Volume: The Cornerstone of Modern ECR” (White Paper, 2001)“Brand Management: the way forward” (InFocus, Marketing Week conference 2002)“Brand Equity – how much are you worth?” (InFocus, 2002, White paper, 2003)“Modelling and Forecasting Brand Share: A Dynamic Demand System Approach” (International Journal of Research in Marketing, June 2005)

Aiding the performance contract process and providing an enhanced understanding of Boots’ sales and markets.Producing aggregate and disaggregated sales models and forecasts. Writing for the in-house Economic Bulletin and the provision of economic advice.

Lecturer to third year undergraduate students in econometrics, covering econometric theory, time series modelling, VAR, VECM models and cointegration analysis.

Lecturer to graduate MSc students in international banking, covering the banking systems of the UK, US and Germany, monetary theory and the financial stability of transitional market economies.

PhD in Monetary Economics and applied econometrics. Tutor in micro and macro economics.

Provision of advice on general MoD policy matters, economic aspects of the defence programme and budget, MoD investment policy and economic forecasts.

Business English seminars for undergraduate students, chairing weekly group discussions on economic ideas and application.

Micro and macro economic theory for second year (DEUG) undergraduates and economics seminars in English for third year (Licence) undergraduates.

Undergraduate economics tutor, specialising in macro economic theory.

Full time lecturer to undergraduate students of economics specialising in both macro and micro economics.