33 yrs (1979 -2009 & 2015 to 2018 ) in Industry, & Academics experience over a decade from 1977-79 Sydenham institute Mumbai And 2009 -15 and 2018 to date at ASM group of Institutes. 1)INDUSTRY Problem Solver &Passionate Marketeer starting as Marketing /Sales officer grew to SBU Head position across companies viz Piramal Group,TI Group, Ananad Group,Total Group,Valvoline Group,Cummins Group,Deepak Nitrite,Kumar Builders,CCR Technologies etc.During these assignments I have had global exposure at parent companies across USA,France,Australia,Singapore,Mexico etc.i have handeled strategic marketing/research in various assignments using and honing :-**Efficient Budgeting skills for right combination of ABL and BTL strategic spends with aggressive grassroots level workings enabling product launch & positioning strategies ** Brand Management skills which are appreciated and enabled my successive assignments .In most of my assignments I have worked on Brand Management.**In depth strength for MARCOM,Competitive market analysis ,Distribution and institutional selling with strategic positioning,Managing a SBU most profitably,CRM skills were used in all assignments.**Strong channel Management skills (Distributor,Dealer,Retailer etc ) with Channel specefic Schems bringing Increased Sales were utilised.**Effective Leadership qualities as part of ERP implementation Team,also handled HR , developing an effective job Rotation Scheme .**Inhouse Training Programs & Magazine editing done for effective internal & external communications 2)ACADEMICS** Passionate and tech savvy approach to management concepts for both students and faculty developed .**Developed a unique interactions for students "Preparing for Real World" with Domain knowledge, Self strength(IQ,EQ,SQ,PQ etc ) ,Soft skills and corporate etiquette, all of which has enhanced the employ ability of the students. Students thus face the industry with confidence and conviction.**Developed sustainable talent development model for Management students as part of PhD