 Led strategic campus development and university setup, improving infrastructure and resources Orchestrated transition from college to university, enhancing ranking and reputation Executed strategic operations in admissions, from lead generation to post-admissions process Steered committees for quality assurance and strategic policy development Managed student affairs, welfare, and satisfaction initiatives Directed recruitment and budgeting to optimize resource allocation Pioneered brand building campaigns, elevating institutional visibility Directed media planning and execution across print, digital, and electronic channels Led Marcom team for creating marketing collaterals (Digital, Print & Electronic) Managed admissions from India, Nepal, Bhutan, Bangladesh, boosting international student enrollment Managing the entire office of the Registrar to ensure all government and other statutory bodies compliance

 An accomplished Management Professional with diverse experience of 12 + years in Business Operations, Business Development, Marketing, Branding, Revenue Generation, General Administration and Business Leadership Role with primary focus on strategy formulation,implementation and market research  Strong capabilities in understanding organizations’ business objectives and requirements and thereby develop specific success metrics as well as design reporting and analytic approaches tailored to the unique needs; acknowledged leader with the ability to achieve the desired growth of the organization for long-term profitability Expertise in providing Admissions from India,Nepal,Bhutan & Bangladesh.  Strategic Planning, Financial & Budget planning, self-motivated and creative  Work well in a collaborative environment and ready to take directions.  A dynamic go-getter and quick learner with ability to work under pressure and meet deadlines Handling planning and execution related to Media (Print,Digital & Electronic) Core member of planning team for launching new programmes and reviewing the performance of existing programmes  Represented the university in events such as FICCI, ASSOCHAM, Festival of Education organized by Govt. of Rajasthan & GEMS Education, Rajasthan Round Table Conference organized by Business Standard, International Education Fairs, Panel Discussions,Seminars and building strong relationship with these communities Coordination with all divisions for their execution of activities Developing and supporting marketing material, including presentations, brochures, online support material, video content, etc. Writing and developing creative aspects of marketing initiatives through MARCOM team. Channel Partner Management across India and SAARC Countries Laisioning with Educational Directorate for Empanelment (07 Sisters) Development of Alumni Associations and their chapters,conducting Alumni Meets

 Leading efforts aimed for enrollment growth and student success  Participating in policy formulation, strategic planning and decision making related to organization development Heading the planning team for launching new programmes and reviewing the performance of existing programmes  Developing marketing strategy and planning to promote education programs across India and other countries like Nepal,Bhutan & Bangladesh Represented the campus in events such as CII, FICCI, ASSOCHAM, International Education Fairs, panel discussions,Seminars and building strong relationship with these communities Supervising and monitoring productivity and performance of campus through reporting and meeting with students & staff members  Monitoring Day to Day Campus Activities  Establishing, developing and maintaining cross-functional relationships (marketing, consultants /agencies & channel partners) Ensuring maximum student satisfaction in terms of Quality education or any grievances Exploring new territories for branding and generating new business Developing and supporting marketing material, including presentations, brochures, online support material, video content, etc. Writing and developing creative aspects of marketing initiatives through MARCOM team. Active handling in entire online portals deals in PPC,PPL, Google ad-words for eg: Shiksha.com ,Mingle Box, HT Campus, Queen Street and many more… Developing and monitoring campus news presence in online, social media, website and print media such as news paper & education magazine  Assisting Placement Activities & Corporate Communication Taking Lectures and workshop on Employability Development & Soft Skills  Organizing & ensuring work done by faculties & students on the project & Quizzes such as Inter School Corporate Quiz, Q-Top ,Q-Cop & Inter College Management Game/Fest Formation of new clubs & committees for handling activities in campus

 Developing Tour Plan & Marketing Budget Organising GD/PI Sessions for campus recruitment  Developing new channel partners to get maximum admissions Ensuring maximum student satisfaction in terms of Quality education or grievances Exploring new territories for branding and developing business Coordination with MARCOM Team in developing & creating promo material both online & print Managing Team of Telecallers, Counselors and Admission Officers Analysing Student’s feedback about the MBA course Giving presentation in colleges, coaching centers and other educational institutes Controlling & Managing channel partners and their financial matters Taking daily MIS and executing strategic planning based on same Participation in Education Fairs and events Managing Bulk Messaging & Short Code Team Size of 35 members

 Handled the entire gamut of responsibilities pertaining to Admissions and Counseling Launched Graduate & Post Graduate Course of IIH ACADEMY with Academic partnership of Sikkim Manipal University Developed a new project “Gyan Joyti” covering 450 schools of Uttarakhand, to spread awareness among students about IIHT Academy  Generated leads,conversion and worked successfully in market expansion through cold calling and references to achieve targets Building and maintaining healthy business relations with Education Consultants, Faculties & Union Leaders Conducting Personality Development Programmes