Dr. Ruth Gross Email & Phone Number

Israel

Israel

Israel

• Chart a successful course for the company’s marketing strategy by building and executing marketing plans, defining goals and planning budget and activities across multiple marketing channels to drive and promote brand awareness and product sales.o Have led from strategy to execution several campaigns, including promoting legalization of cannabis and brand awareness, such as promoting CBD, and specific high-end premium brands.• Orchestrate online campaigns full lifecycle for new product launches.• Oversee and continuously improve content strategy across the website, blogs, social media, etc. • Manage all aspects of social media strategy, including cultivating productive relationships with relevant influencers and advisors.• Coordinate event strategy and execution of customer events, conferences, and educational meetings. • Create, track, and report marketing KPIs representing progress and aiding in strategy refinement.• Hold responsibility for developing B2B and B2B2C and B2C channels in alignment with company objectives.• Formulate and direct expenditures of the marketing budget while continuously prioritizing marketing costs by refining marketing goals and optimizing supplier management.• Supervise and mobilize high-quality performance from the marketing support team.• Holding this role temporarily due to maternity leave.

Israel

• Define and guide the execution of professional B2B marketing strategy.• Spearhead medical campaigns targeting health care professionals, focused on Cannabis benefits for wellbeing and quality of life.o Led a healthcare-focused campaign to raise awareness of MCT-based cannabis products introducing and educating on the medical benefits of MCT VS other carrier oils.• Cultivate ideal consumer satisfaction conditions by producing a nurse support program.• Generate and implement field strategy, define professional messages and tactics, and support sales team with educational insights.• Create and brand an educational program, the “BOL Academy” providing all relevant stakeholders, healthcare professionals as well as potential consumers relevant, credible, and current consumption information in a multichannel strategy• Lead and provide coaching and training as necessary to bolster the performance of the medical marketing team.

Hod Hasharon, Hamerkaz (Central) District, Israel

• Medical strategic plan and tactics: Planned and executed medical strategy plan for neuroscience franchise, recognizing market opportunities, product synergies, unique challenges and creating the appropriate scientific narrative and medical tactics to support the brand goals.• People manager: Led a team, created a patient nurse support program and guided medical advisers.• In-field role: Partnered continuously with top opinion leaders in the field of Parkinson’s Disease Migraine and Botox therapeutics.• Studies execution and support: Directed development and execution of a scientific publication strategy, focusing on local data including successfully generating publications based on a national patient database. o “Long-term Effectiveness and Medication Patterns (Monotherapy vs Polytherapy) with Device-Aided Therapies: A Retrospective Analysis of an Israeli Cohort of Patients with Advanced Parkinson’s Disease” (EAN Congress, 2020).Global study lead: Managed a global clinical study, including planning, executing, and maintaining study oversight, with functions such as vendor selection and site feasibility, through study close out. • Business development and pipeline: Played a key role in delivering pipeline medical education to physicians together with active scouting, recognition of business development opportunities in the local arena and communication with global colleagues leading strategic discussion on alignment with business strategy • Digital platforms and sensor-based projects: Explored and identified opportunities for sensor and wearable technologies with potential and value to our patients and customers. o Led sensor-oriented study based on the Apple watch, including study protocol design, participation in discussions on design of structured tests, passive monitoring, and appropriate capture of PROs, that are aligned with study objectives and business strategy.

Israel

• Served as Medical Advisor for five products, including work on health basket submissions, launch products and late life-cycle products.• Developed strategies to increase engagement around health and life balance to help satisfy customer needs and preferences.• Provided specialized medical feedback to marketing leaders on market trends, challenges, programs, response to promotion and product access.

Israel

Israel