Dr. Ruth Gross Email & Phone Number

Israel

Israel

Israel

• Chart a successful course for the company’s marketing strategy by building and executing marketing plans, defining goals and planning budget and activities across multiple marketing channels to drive and promote brand.
• Orchestrate online campaigns full lifecycle for new product launches.
• Oversee and continuously improve content strategy across the website, blogs, social media, etc.
• Manage all aspects of social media strategy, including cultivating productive relationships with relevant influencers and advisors.
• Coordinate event strategy and execution of customer events, conferences, and educational meetings.
• Create, track, and report marketing KPIs representing progress and aiding in strategy refinement.

Israel

• Define and guide the execution of professional B2B marketing strategy.
• Spearhead medical campaigns targeting health care professionals, focused on Cannabis benefits for wellbeing and quality of life.o Led a healthcare-focused campaign to raise awareness of MCT-based cannabis products.
• Cultivate ideal consumer satisfaction conditions by producing a nurse support program.
• Generate and implement field strategy, define professional messages and tactics, and support sales team with educational insights.
• Create and brand an educational program, the “BOL Academy” providing all relevant stakeholders, healthcare professionals as well as potential consumers relevant, credible, and current consumption information in a.
• Lead and provide coaching and training as necessary to bolster the performance of the medical marketing team.

Hod Hasharon, Hamerkaz (Central) District, Israel

• Medical strategic plan and tactics: Planned and executed medical strategy plan for neuroscience franchise, recognizing market opportunities, product synergies, unique challenges and creating the appropriate scientific.
• People manager: Led a team, created a patient nurse support program and guided medical advisers.
• In-field role: Partnered continuously with top opinion leaders in the field of Parkinson’s Disease Migraine and Botox therapeutics.
• Studies execution and support: Directed development and execution of a scientific publication strategy, focusing on local data including successfully generating publications based on a national patient database. o.
• Business development and pipeline: Played a key role in delivering pipeline medical education to physicians together with active scouting, recognition of business development opportunities in the local arena and.
• Digital platforms and sensor-based projects: Explored and identified opportunities for sensor and wearable technologies with potential and value to our patients and customers. o Led sensor-oriented study based on the.

Israel

• Served as Medical Advisor for five products, including work on health basket submissions, launch products and late life-cycle products.
• Developed strategies to increase engagement around health and life balance to help satisfy customer needs and preferences.
• Provided specialized medical feedback to marketing leaders on market trends, challenges, programs, response to promotion and product access.

Israel

Israel