Dr. Simon Kelly is a Lecturer in Marketing and Sales at University of York. He possess expertise in strategy, marketing strategy, b2b, business development, management and 28 more skills. Colleagues describe him as "Dr Kelly is simply one of the most powerful commercial marketing leaders out there, in a word he is "electric"! After working for him for several years, he is all about the "customer" and builds powerful strategies and campaigns that have always made a real difference and repositioned BT (and several global businesses after that) stand out. He is a propositions guru and his book on "Value-ology" is a must read for everyone in marketing and sales. He is also a very warm individual and has a terrific coaching ability and I have learnt a lot from him and his leadership style and could not recommend him more. If you want your business to make a difference, he is one of the very few people that can make it happen. " and "Simon is truly a marketing visionary and he seeks to make those around him smarter and better! He strives to create a world for his clients and students where marketing and sales work seamlessly together to deliver value for the customer. Simon has a unique mix of academic and commercial experience which means his advice is built on sound principles that can be acted upon. He's a thoughtful, passionate and charismatic leader and has a gift for getting to the heart of the issue in a productive way. I've been lucky to work with Simon for all these years - as an employee, business partner and co-author. I can definitely say he's helped me grow as a marketer and leader...with many laughs along the way!"