Dr. Sindy Liu

Dr. Sindy Liu Email and Phone Number

Contributor @ Vogue Business
United Kingdom
Dr. Sindy Liu's Location
United Kingdom, United Kingdom
Dr. Sindy Liu's Contact Details

Dr. Sindy Liu work email

Dr. Sindy Liu personal email

Dr. Sindy Liu phone numbers

About Dr. Sindy Liu

Bi-lingual luxury branding and cross boarder investment expert. My key industry experiences include consulting on luxury brand management and strategy for the Chinese market, printed & digital media and family offices. I hold a PhD in luxury brand management and have consulted for Harrods, Tiffany, Ralph Lauren, Paul Smith, Burberry, Mulberry, Elle Magazine and Sunseeker, to name a few. Currently working with the Department for International Trade, UK. I aim to promote UK as the most attractive market to international UHNW audience, and help investors to match suitable investment opportunities in the U.K. across all industries, especially in the VC and luxury sectors. Ultimately, to make contribution to U.K. economy and maximize UK’s market potentials.

Dr. Sindy Liu's Current Company Details
Vogue Business

Vogue Business

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Contributor
United Kingdom
Website:
voguebusiness.com
Employees:
228
Dr. Sindy Liu Work Experience Details
  • Vogue Business
    Contributor
    Vogue Business
    United Kingdom
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  • Department For International Trade (Dit)
    Fdi & Investor Relations Lead - Luxury & Digital Commerce
    Department For International Trade (Dit) Sep 2022 - Present
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  • Department For International Trade (Dit)
    Uhmw Investor Relations Manager
    Department For International Trade (Dit) Feb 2018 - Oct 2022
    London, Greater London, United Kingdom
    Helping International UHNW investors to invest in the UK, across all sectors. Promote U.K. as an attractive brand to the UHNW audience.
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  • Vogue Business
    Contributor
    Vogue Business Jan 2017 - Present
    London, England, United Kingdom
    2022: Lead the relationship with Vogue Business for the Department for International Trade, and aim to promote the U.K. Luxury industry across fashion, lifestyle, manufacturing, art and culture. Vogue - 2017-2018: Covered Milan fashion week for Vogue China with special feature with Angelica Cheung.
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  • Luxury Brands (See Description)
    Business Consultant
    Luxury Brands (See Description) Sep 2010 - Oct 2022
    Uk
    Adviser for luxury companies: • Advised appropriate market entry methods for entering into the Chinese market. • Advised marketing strategies for increasing brand awareness in China. • Conducted executive summary of PhD research result identifying key opportunities and obstacles in China based on company specifics; and how to adapt strategies into China considering the Chinese consumer behaviours and market conditions.• Companies included: Harrods, Louis Vuitton, Cartier, Ralph Lauren, Paul Smith, Richard James, Burberry, Vestiaire Collective, Tiffany, Piaget, Mulberry, Harrods etc.
  • The Business Of Fashion China
    Contributor
    The Business Of Fashion China Aug 2016 - Mar 2022
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  • Love Magazine
    Freelance Contributor
    Love Magazine Nov 2018 - Mar 2020
    London, United Kingdom
    Investigating the trendy topics in fashion industry for millennial/GenZ consumers
  • Elle Magazine, Elle Men China
    Uk Correspondent
    Elle Magazine, Elle Men China Apr 2012 - Dec 2018
    London, United Kingdom
    Recent work including: - 2012: special report on Savile Row (6 houses) for August special Olympic issue on British fashion; Global fashion icon for Elle (women's).- 2013: Richard James; Welsh & Jefferies- 2014: David Beckham x H&M; Hardy Amies; Hackett; Dunhill; E.Tauz; George Barnett - 2015: Tom Ford; Bear Grylls; Gieves&Hawkes; Stuart Vevers/Coach
  • Harper'S Bazaar China
    Monthly Columnist
    Harper'S Bazaar China Nov 2014 - Nov 2018
  • Bnp Paribas
    Contributor
    Bnp Paribas Dec 2016 - Feb 2018
    London, United Kingdom
    Contributing analyst
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  • The University Of Manchester
    Lecturer In Fashion Business
    The University Of Manchester Feb 2016 - Jan 2018
    Uk
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  • International University Of Monaco
    Professor In Luxury Management
    International University Of Monaco Jan 2015 - Jan 2016
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  • London College Of Fashion
    Lecturer In Fashion Brand Management
    London College Of Fashion Sep 2013 - Dec 2014
    London, United Kingdom
    - Unit leader across BA & MSc courses - Industry liaisons for London College of Fashion- Event organizer for industry guest speakers - Research in the field of luxury strategies & emerging markets
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  • Aumale Brand Consulting
    Associate Consultant
    Aumale Brand Consulting Aug 2012 - Aug 2013
    London/Paris/Shanghai
    Advise luxury/fashion brands entering into & expanding in China in the area of market entry methods, market positioning, marketing & communication strategies, consumer behaviours. Seeking for partnership/investor for brands that need immediate expansion in China. Help to tackle key obstacles in China such as increase brand awareness, retail location and staffing related issues.Most recent project: participated in the negotiation of luxury brands' entry into Shanghai's new shopping mall on The Bund, by setting up exhibitions and pop up stores for the brands, aiming to establish brand awareness prior to entry into the market.
  • Harrods
    Consultant
    Harrods Jun 2013 - Jul 2013
    London, United Kingdom
    - Consultancy project on Chinese luxury watch consumers' purchasing behaviors and future trends
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  • Paris Cherie
    Columnist
    Paris Cherie Feb 2012 - Feb 2013
    Uk/Paris
    weekly column on luxury fashion & style aiming at the booming Chinese luxury fashion market. to increase brand awareness among Chinese consumers and educate on luxury brands, European fashion and lifestyle they're aspired to.
  • Glasgow Caledonian University
    Ph.D. Student In Luxury Strategies In The Chinese Market
    Glasgow Caledonian University Nov 2007 - Oct 2011
    My PhD project is on 'Luxury Marketing in Chinese Market', key findings including selecting entry methods, adapting marketing strategies to China and key success factors. The aim of the research is to help luxury companies achieveing sucess in China and other Asian emerging markets.
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  • Selfridges
    Sales Consultant
    Selfridges Mar 2004 - Jun 2006
    Uk
    Sales Consultant at Selfridges during Master study, also conducted projects for: Dolce & Gabbana Fashion & Jill Sander Perfume (franchisee), China • Analysed Chinese consumer behaviour towards brand awareness. • Advised communication strategies to increase brand awareness in local market.
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Dr. Sindy Liu Skills

Fashion Luxury Goods Retail Marketing Strategy Brand Management Marketing Marketing Communications Public Relations Social Media Marketing Strategic Communications Digital Media Negotiation Project Management Apparel Luxury Merchandising Strategy Event Planning Powerpoint Spss English Teamwork Mandarin Styling Visual Merchandising

Dr. Sindy Liu Education Details

Frequently Asked Questions about Dr. Sindy Liu

What company does Dr. Sindy Liu work for?

Dr. Sindy Liu works for Vogue Business

What is Dr. Sindy Liu's role at the current company?

Dr. Sindy Liu's current role is Contributor.

What is Dr. Sindy Liu's email address?

Dr. Sindy Liu's email address is si****@****.gov.uk

What is Dr. Sindy Liu's direct phone number?

Dr. Sindy Liu's direct phone number is +4479036*****

What schools did Dr. Sindy Liu attend?

Dr. Sindy Liu attended University Of Manchester - Manchester Business School, Glasgow Caledonian University, Oxford Brookes University.

What are some of Dr. Sindy Liu's interests?

Dr. Sindy Liu has interest in Fashion, Travelling, Films, Music, Tennis, Gym.

What skills is Dr. Sindy Liu known for?

Dr. Sindy Liu has skills like Fashion, Luxury Goods, Retail, Marketing Strategy, Brand Management, Marketing, Marketing Communications, Public Relations, Social Media Marketing, Strategic Communications, Digital Media, Negotiation.

Who are Dr. Sindy Liu's colleagues?

Dr. Sindy Liu's colleagues are Dwayne Ingram Sr, Catherine Wirtz, Stefanie Franz, Carlos Vilas, Aine Nic Gabhann, Shobnom Chowdhury, Fiorella Jo Leigh.

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