Agri-Business Professional having more than 24 yrs of experience in leading sales & marketing, business development, product development & sales operations across various markets in India. Key StrengthsLeading a young and dynamic sales & marketing team. Expert in identifying markets, products and customers.Established K+S as leading brand in the markets of operations within short period of time.Rich knowledge base in the areas of crop cultivation and agribusiness Skilled in assessment of needs of farmers and providing solutions.Problem solving skills and strong networking capability.

Setting up distribution network of K+S for Water Soluble Fertilizers in select marketsResponsible for PNL.Establish sourcing, supply chain and warehousing facilitiesObtain sales permission & comply with regulatory requirements Developing marketing and sales strategyBuilding sales and marketing team with focus on demand generation through agronomic supportResponsible for providing people leadership and building high performance sales & marketing team, hiring & recruiting people for right job, attracting talent, retaining talent, and have people development & succession plan

• Setting up K+S Fertilizers (India) Pvt. Ltd. business operations in India• Promotion of products of K+S KALI GmbH, Germany and its subsidiaries (fertilizers and industrial usage products) with special focus on Potash and Magnesium based products• Developing marketing and promotional strategies for local markets• Coordination/collaboration with companies and institutions (universities, colleges, organizations)• Conducting seminars, workshops and field days for dealer/distributors and farmers• Assisting in setting-up and managing projects

1. Identify new fertilizer products for Indian market, liaise with agricultural universities/research institutes for data generation for product registration2. Liaise with Ministry of Agriculture for registration of new fertilizer products in Fertilizer Control Order(FCO)3. Lead market development initiatives, provide inputs for developing marketing tools & technical training to sales team, dealers and distributors on new fertilizer products 4. Conduct new product demonstrations in different states as a part of product development initiative5. Provide technical inputs for designing customer research, market conditions and competitor information to determine market requirements for existing and new products6. Devise research protocol for new Potash fertilizers in consultation with Worldwide Agronomy team for different markets/countries for Mosaic 7. Participate on R&D projects for new fertilizers for The Mosaic Company globally8. Lead Mosaic India's CSR initiative, Krishi Jyoti"

1. Identify new fertilizer products for Indian market and generate trial data for registration under Fertilizer Control Order (FCO).2. Provide marketing support to sales team in promoting existing fertilizers3. Develop product literature in various languages as per market requirement4. Participate in industry meetings, scientific seminars and conferences.

1. Provide technical and R&D support to the sales and marketing teams at Mahindra Shubhlabh in the Northern Region(UP and Rajasthan).2. Design improved farm production practices including crop protection solutions of all the major crops grown in the North.

1. Development of protocols, initiation of institutional trials with new insecticides, herbicides, fungicides and plant growth regulators for registration purposes and carrying out in-house trials for data generation2. Conduct technical training on new products for sales staff Liaison with the State Agricultural Universities and other research institutes for data generation for registration of new products with CIB or label expansion of the existing products