Dr. Umar Farooq Email & Phone Number

Leader of the Geospatial (Maps and Geocoding) Learning organization. We focus on applying machine learning and computer vision technologies to develop end to end solutions which increase the quality and completeness of Amazon maps and geocoding, and improve customer delivery experience, driver experience and delivery/route efficiency.

𝐀𝐖𝐒 𝐀𝐈 𝐀𝐦𝐚𝐳𝐨𝐧 𝐓𝐞𝐱𝐭𝐫𝐚𝐜𝐭• Leader of the engineering teams for Amazon Textract, a new AWS Service, which provides an Internet-scale online service for performing textual, structural and semantic analysis of images and documents by leveraging advanced deep learning and computer vision techniques. • Built the engineering organization as well as the service from ground up. Led all phases of development cycles from product/API definition to the successful public launch of… Show more 𝐀𝐖𝐒 𝐀𝐈 𝐀𝐦𝐚𝐳𝐨𝐧 𝐓𝐞𝐱𝐭𝐫𝐚𝐜𝐭• Leader of the engineering teams for Amazon Textract, a new AWS Service, which provides an Internet-scale online service for performing textual, structural and semantic analysis of images and documents by leveraging advanced deep learning and computer vision techniques. • Built the engineering organization as well as the service from ground up. Led all phases of development cycles from product/API definition to the successful public launch of the service under ambitious timelines.• Led the development of a cutting-edge deep learning platform for the service. Co-inventor on the key patent application for the service.𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐃𝐞𝐞𝐩 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦• Built and managed Amazon Personalization's Deep Learning team, focused on improving recommendations and search based on cutting-edge deep learning techniques. Launched successful models at Amazon scale resulting in several key customer engagement and revenue wins across the various parts of Amazon experience.• Led the development of the state-of-the-art GPU-based deep learning computation platform for extreme scalability, efficiency and real-time inferencing. • Evangelized the use of the latest deep learning techniques across various segments of Amazon business. Co-author of several research papers that resulted from the work above.𝐀𝐖𝐒 𝐈𝐧𝐭𝐞𝐫𝐧𝐞𝐭-𝐒𝐜𝐚𝐥𝐞 𝐃𝐚𝐭𝐚 𝐒𝐞𝐫𝐯𝐢𝐜𝐞• Managed teams in AWS Storage to develop an Internet-scale cloud data platform that provides extremely secure, durable and scalable storage at a low cost. • Developed a highly innovative backend and storage platform that improved efficiency, decreased data access latency and enabled new customer features. Based on the above innovation, led the launch of Amazon Glacier Retrieval Tiers that reduced retrieval latency from 3-5 hours to less than 5 minutes. • Co-inventor on some of the key patents that resulted from the work above. Show less

Greater Seattle Area

Technical Lead for the team responsible for building Amazon Sponsored Product's massively scalable big-data platform (and associated services) for machine learning, data mining, analytics and real-time reporting.Leveraged and invented the state-of-the-art big data technologies and techniques that lowered TCO and increased performance and scalability 30+ fold. Conceptualized and architected a scalable, efficient, service-oriented reporting backend, which provides SQL like capabilities… Show more Technical Lead for the team responsible for building Amazon Sponsored Product's massively scalable big-data platform (and associated services) for machine learning, data mining, analytics and real-time reporting.Leveraged and invented the state-of-the-art big data technologies and techniques that lowered TCO and increased performance and scalability 30+ fold. Conceptualized and architected a scalable, efficient, service-oriented reporting backend, which provides SQL like capabilities with a scalable NoSQL backend. The service enabled generating reports from over tera-bytes of data with latencies of the order of few seconds. The platform enabled machine learning, data mining, advanced business intelligence analytics and customer reporting that helped grow Sponsored Products program. The platform became the de factor standard within Advertising and was widely adopted by multiple advertising teams within Amazon. Show less

Calgary, Canada Area

Technical lead for architecting and developing SMART's highly scalable, highly available and evolvable web services, data and content platform. The platform acts as the foundation for SMART’s multiple web properties, SMART’s and its partners Software as a Service solutions (SaaS) and SMART’s other desktop products that use content and data services.

Calgary, Canada Area

Led the development of a novel, scalable and intelligent services and data framework based on semantic web technologies for building evolvable, adaptable and integrated enterprise applications.

Ottawa, Canada Area

Phd, Distributed Systems And Computer Engineering

M.A.Sc., Distributed Systems And Computer Engineering

B.Sc., Electrical Engineering