Dr. Xi Zeng, specializes in the intersection of contemporary art and cognitive science, his Ph.D graduated with cum laude honours from the University of Barcelona. Currently, he is an industry consultant at the Royal College of Arts, visiting professor at the Istituto Europeo di Design (IED), and a distinguished professor at the China Academy of Art. In 2022, Forbes recognized him as one of the Top 10 Designers in China.Previously, Dr. Zeng served as the Creative Director at OnePlus and is now the Design Director at OPPO. Under his guidance, the company has experienced remarkable advancements in design concepts and planning, resulting in the successful launch of numerous software and hardware products that have garnered a user base exceeding one hundred million worldwide. Some notable projects led by Dr. Zeng include the ColorOS ”Aquamorphic Design“, OnePlus OxygenOS, OnePlus Concept One, Hasselblad x OnePlus Mobile Imaging System, and the OnePlus McLaren series. These products have received prestigious accolades such as the Red Dot Design Award and the iF Design Award.Dr. Zeng actively engages in forums and events, delivering speeches at renowned platforms like London Design Week, Milan Design Week, and the China Academy of Art Design Week. He has also contributed three articles to China's esteemed aesthetics publication, "Weimei." Wallpaper*, a globally renowned design media outlet, has praised Dr. Zeng as ”a designer who brings warmth to technology products.“