Ye Min Thu Email & Phone Number

Yangon, Myanmar

Yangon, Myanmar

Yangon

Major Responsibilities1. Develop and execute annual brand activation strategy and plan based on shopper, consumers, brand and customer insight that support short and long term business objectives.2. Develop, implement and evaluate sponsorship and promotions to optimize ROI on marketing budget using pre and post analysis.Other Responsibilities1. Responsible for preparation of the annual brand plan in cooperation with TM and sales team.2. Pro-actively participate and conduct meetings with TM and sales team.3. Manage process of developing and implementing brand activation activities involving high consumer engagement and satisfaction. Including internal communication. All deadlines are mandatory.4. Develop and present Consumer Marketing presentations at sales meetings/conference, in order to motivate and align sales team with Consumer Marketing plans.5. Further strengthen the visual brand IS brand architecture and sponsorship platform.6. Develop and execute social media-marketing strategy.7. Work closely with TM and procurement in designing POSM premiums and Giveaways.8. Understand the consumer insight and develop & implement the TTL campaigns, sponsorships and promotional plans to suit the consumers need.9. Implementing advertising and promotion activities as per the approved plans.10. Developing contacts, maintaining healthy business relations and dealings with institutions providing advertising, promotion services, suppliers and media.11. Collect, evaluate & report marketing activities of own and competitor's brand.12. Continuously optimise all processes regarding brand activation activities and expenditures.13. Timely prepare and submit monthly claims for settlement.14. Undertaking sales and marketing activities as assigned by the immediate supervisor.

Yangon

• Develop brand strategy, Annual Brand Plan and marketing communication and product launch plan.• Execute the effective campaign and project in line with brand ROI.• Analyze the market data including sales, demographic and competitors and pricing strategy.• Building rapport with Key Opinion Leaders.• Provide marketing support to sales team.• Evaluate the effectiveness of promotional campaign and recommend changes.• Present the review and effectiveness of promotional activities periodically.• Keep informed of market and competitor information.• Manage launch activities for new indications and products.• Significant interaction with sales team including product training, implementation of marketing / brand programs, and customer management.• Monitors the effectiveness and efficiency by which plans are implemented by utilizing a host of internal and external data, including market share reports, competitive data monitoring, sales performance as well as Brand Inventory and off take tracking data for each brand assigned.• Identifies new product opportunities to grow the business and liaises with regional and counterparts in other countries in managing the new product development processes for bringing these new ideas to market.• Directs the activities of the advertising/media/design agencies to ensure that their efforts support the business’ strategies, especially in the areas of creative development, media and strategic planning.• Prepare the yearly and monthly Demand Plan by collaboration with Supply Chain Department• Works closely with the sales team in the development of channel strategies.• Closely work with internal Regulatory Affairs, Medical and Supply Chain departments.• Manage external agencies (Example: market research, advertising, medical education, medical communication).• Provide training to field force on product knowledge, selling & presentation skills.• Complied with all legal demands, relevant acts and codes of ethical standards.

Yangon

Responsible for planning, strategic marketing, implementation of activities and budgetallocation for the assigned products.• Responsible for the improvement of the competitive position of the marketedproducts and the fast and professional introduction of new products resulting in theachievement of the budgeted sales objectives.• 100% achievement of agreed budgeted sales or market share for the assignedproducts.• Short to medium term (budget +2 years) marketing objectives, strategies,promotional programs, PR activities and advertisement developed and implemented.• Market research activities initiated, product strategy developed, promotional programsinitiated, evaluated and improvements or changes recommended.• Marketing plan finalized before budget review, action plan for each cycle timelyprepared.• Cost allocation defined and continuously bench-marked against sales achievement.• Stock control managed according to agreed guidelines, supply requirements and CDI.• Develop competitive product marketing plan, promotional materials, action plans etcready within agreed timeframes and produced according to best practice standards.• Complied with all legal demands, relevant acts and codes of ethical standards.• Impact of promotion followed-up and needs of market and sales force addressedaccording to promotion plan.• Responsible for organizing, facilitation and customer attention of external meetings,congresses, booth activities, lecture tours and symposium.• At least 20% of working days spend in field.• Key Opinion Leaders identification, development and networked on an ongoing basis.• Continuously updated on pipeline, competitors and all business intelligenceinformation.• Coordinate and support medical activities develop and conduct by medicaldepartment. Formal competitor analysis completed at least quarterly to incorporateinto marketing plans.• Provide training to field force on product knowledge, selling & presentation skills.

• Responsible to promote the products align with line manager• Drive products awareness and demand• Obtain market data, situation and reporting feedback to product manager• Plan calls and activities (Round Table Discussion, Continuous Medical Education)according to brand objective• Develop and execute territory plan to achieve monthly and quarterly KPI (Toachieve 100% sales and activity target)

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Medicine, Bachelor Of Surgery (M.B.,B.S.), Medicine