Dr. Reid founded Sentient Decision Science, Inc. to bring the visionary advances from the behavioral sciences to business in a practical and accessible format. Sentient builds behavioral science based technology that quantifies emotional response and improves sales forecast accuracy.Dr. Reid is an expert in how emotion influences choice and the subconscious drivers of behavior. His publications include mathematical models of consumer irrationalities in top journals, such as the Journal of Experimental Psychology and the Journal of Behavioral Decision Making. His landmark publication of "Emotion as a Tradeable Quantity" was the first to quantify how emotion influences choice as a behavioral weighting mechanism.Under Dr. Reid's direction, Sentient Decision Science has developed cloud based, globally scaled emotion detection technology that quantifies consumer emotions and neural network associations with brands, products, packaging and advertising. This technology was recognized with the EXPLOR award in 2011 and 2018 for being the most impactful application of technology in market research. Sentient has been named one of the Top 50 most innovative research firms in the world for the past three years.
Sentient Decision Science
View- Website:
- sentientdecisionscience.com
- Employees:
- 14
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Founder And CeoSentient Decision SciencePortsmouth, Nh, Us
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Founder & CeoSentient Decision Science Jan 2007 - PresentPortsmouth, Nh, UsSentient Decision Science is on a mission to increase empathy for the human condition. We build scientific technology and products that quantify the impact of emotion on choice, providing more accurate predictions and deeper explanations of behavior. Sentient technology measures emotion and its cognitive antecedents, providing scaled access to these two essential elements of the human experience.The Sentient Lab builds behavioral science-based technologies that more accurately predict and explain behavior. These technologies measure human emotion, attention and neural network associations in the mind, enabling businesses, governments and individuals to better understand the human experience.Sentient Insights builds business insights products using the theories, techniques and technologies developed by the Sentient Lab. These products are automated and answer recurrent business questions, bringing the benefits of behavioral science to business, at scale.By automating access to behavioral science based insight, Sentient is systematically building knowledge on the drivers of behavior and increasing empathy through macro and micro forces in the world.
Aaron Reid Education Details
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Ohio UniversityExperimental Psychology -
Ohio UniversityExperimental Psychology
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Middlebury CollegePsychology
Frequently Asked Questions about Aaron Reid
What company does Aaron Reid work for?
Aaron Reid works for Sentient Decision Science
What is Aaron Reid's role at the current company?
Aaron Reid's current role is Founder and CEO.
What schools did Aaron Reid attend?
Aaron Reid attended Ohio University, Ohio University, Middlebury College.
Who are Aaron Reid's colleagues?
Aaron Reid's colleagues are Lydia Garnhart, Hannah Gonsalves, Jeremiah Messer, Leigh Reynolds, Mia Noble, Alena Jule, Alena Jule.
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