Working as Marketing head at Uni-group which has the following subsidiary companies: YallaTager Marketplace, Silicon Valley Electronics Factory, and Uni-group Distributor.Job Description:- Lead and manage the Marketing in all Uni Group.- Oversee both traditional, digital marketing activities and Brand Strategy.- Design and implement tactical actions to achieve marketing objectives.- Take part of the public relations with vendors and companies as Amazon, Noon, Infinix, Oraimo, etc....- Plan, execute, and monitor marketing campaigns to support sales figures across various channels (social media, email, content marketing, etc.).- Measure campaign performance and adjust strategies to improve ROI.- Manage the P&L, net/gross profits, marketing budget, ensuring cost-effective use of resources.- Provide sales teams with effective marketing materials and messaging tailored to their needs.- Develop and conduct training sessions for the sales team on new products, marketing initiatives, and customer interaction techniques.- Monitor sales performance against targets and provide actionable insights to improve outcomes.- Collaborate with other departments to ensure marketing strategies are integrated and aligned with company objectives.- Create and distribute branded uniforms and gimmicks to enhance our brand.- Supply the sales team with tools (e.g., sales decks, brochures, presentations) to improve their sales calls and client interactions.- Oversee the development and consistency of the brand’s voice, visual, identity, and messaging across all platforms.- Conduct monthly business review meetings with sales managers to assess progress and plan future actions.

Successfully worked on different companies and brands in different countries as:- iCard (KSA)- Yes Atlas (Gulf)- Find Course (Gulf)- Modarby (Gulf)Based on a 10 years' experience in Gulf area and 13 years in marketing/sales. Experience in traditional and digital marketing. Startups, agencies and multinational companies; I currently work on projects/contracts as a marketing manager/consultant Experience at GCC : Saudi Arabia, UAE, Kuwait & EgyptIndustries: Medical, Finance, Education, Travelling, wholesale, B2B, B2C, and Pharmaceutical fieldsI am working on two different aspects, firstly managing and/or consulting time-bounded projects in the gulf area remotely as a marketing manager in various industries in terms of managing ads and/or managing the marketing team in the form of long-term contracts or a short-term project. Secondly branding for myself as the medical marketer; targeting one single industry, the healthcare industry, where I have the most experience. Being a versatile and experienced marketing professional with a deep understanding of the management and execution process and a proven track record of success in managing people, projects, and brands, allowed me to manage such projects and get success stories as a marketing manager or a project manager.- Excellent Experience in different Media Buying Platforms: Google Ads, Snapchat, Meta Instagram & Facebook and Tiktok.- Excellent Experiences in SEO/SEM: Optimizing website content, landing pages, blog posts for search engines, PPC, and link building strategies.- Experienced in collaboration with content creators to produce high-quality SEO-friendly content creation aligned with business objectives.- Very Good experiences in GTM, GA4, Google Merchant, Shopping, E-commerce, wordpress based websites and Social Media Management.- Highly creative with strong Communication, Analytical & Planning skills.- Familiar with using the latest Ai tools to accelerate and improve performance.

Responsible for managing all the agency team. Successfully managed to run the whole business; starting from recruiting employees, developing the business, managing people & setting marketing imperatives/strategies for own business/clients.The company was delivering a unique combination of expertise in marketing, medical and customer excellence to reach new clients and take their business to the next level.My area of responsibility:1. Providing strategic, financial and operational leadership for the company to ensure high quality and innovative service delivery that meets all quality and operational targets.2. Heading all areas of marketing, including developing, planning and execution of the company's marketing and advertising initiatives.3. Coordinating marketing efforts with the company’s financial and branding goals to meet the ROI of marketing initiatives in the company.4. Promoting the company to new and existing customers, I am not only managing the team and setting strategic priorities but also stay up-to-date on market trends and work to grow the business. 5. In charge of building our Clients’ brand, promoting the business, and creating a strategy for communicating and engaging with customers to boost their business objectives.

Management/Execution of all the Digital Marketing Activities, responsible for marketing for the clients and company itself in terms of Social Media, marketing, SEO, SEM Management and doing the following:- Strategic Planning, Budgets & Campaign Management - Data Analysis, Market Research, and Performance improvement- Managing Content Creators & Designers and do Passive reporting- Clients Management and Public Relation

- Working as a Senior Product Specialist on Zemplar / Sevorane, Speciality Business Unit.- Sectors: MOH / Institution / Private- Speciality: Nephrology / Anesthesia- Responsibilities:• Discovering the right solutions to meet hemodialysis patients needs.• Enhancing the quality of life for people with using anesthetics during procedures.• launching a solution for prevention and treatment of SHPT associated with CKD stage 3 & 4.• Offering a solution for Advanced Parkinson patients when other treatment options are not giving satisfactory results.• Increasing patients access to the suitable treatment available for SHPT to improve the lives of people living with the disease. • Develop new business opportunities with existing and potential clients.

- Worked as a Product Specialist on Zemplar / Duodopa.- Speciality: Nephrology / Neurology- Sectors: MOH / Institution• Pre-launching Zemplar Capsule; a solution for prevention and treatment of SHPT associated with CKD stage 3 & 4.• Launched Duodopa; a solution to Advanced Parkinson patients when other treatment options are not giving satisfactory results.

- Worked as a Product Specialist on One Alpha.- Headquarter: Copenhagen, Denmark.- Specialities: Rheumatology, Nephrology, Orthopaedics and Oncology.- Responsibilities:• Visiting big centres as Mansoura Nephrology and Urology Centre.• Visiting mainly KOLs and high potential doctors.• Develop new business opportunities with existing and potential clients.

- Worked as a Medical Representative on the Dermatology Line.- Headquarter: Cairo, Egypt.- Specialities: Dermatology, Ophthalmology and Paediatricians.- Responsibilities:• Maintain close relationships with key accounts, and ensure their requirements are being met by the company's products where possible.• Carry out sales calls, targeting high sales areas for maximum efficiency.