Adrienne King Email and Phone Number
Chapel Hill, NC, US
Adrienne King's Location
Greater Bloomington Area, United States, United States
Adrienne King's Contact Details
Adrienne King work email
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Adrienne King personal email
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Adrienne King phone numbers
About Adrienne King
A highly creative, passionate, and innovative individual with proven experience building high-performing teams. Data-focused and results driven. Experienced leader with extensive experience in branding, marketing, communications, thought leadership, crisis management and organizational design.
Adrienne King's Current Company Details
University Of North Carolina At Chapel Hill
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Associate Vice Chancellor for Marketing
Chapel Hill, NC, US
Adrienne King Work Experience Details
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Associate Vice Chancellor For MarketingUniversity Of North Carolina At Chapel HillChapel Hill, Nc, Us
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Associate Vice President Of MarketingIndiana University Jun 2023 - PresentBloomington, Indiana, UsProvides leadership, sets marketing strategy, and leads and champions alignment across IU, including the flagship campus in Bloomington, the urban research university in Indianapolis, seven regional campuses and centers, and nine School of Medicine campuses. • Member of the Vice President of University Communications and Marketing’s senior leadership team. • Provides leadership for a 100-member central marketing team, including Strategy & Planning, Content Strategy, Creative Strategy and Web/Digital Strategy teams. • Oversees marketing budgets exceeding $12M annually.• Assisted the Kelley School of Business with assessing and implementing a new organizational structure for the school’s marketing team. • Launched IU’s award-winning national brand campaign in October 2023 garnering 177M ad impressions; 397K in earned media campaign reach, 2.3M organic social impressions, and a 74% YoY increase in website visits. Activated the brand by leading 14 brand workshops across all campuses for 1,200+ campus partners.• Launched IU Indianapolis campus brand following the separation of IU and Purdue.• Results of UCM’s enrollment marketing efforts: – IU Bloomington enrollment is at an all-time high, with applications up 25% YoY.– IU Indianapolis in its first year achieved increased enrollment with DHS enrollment up 9% YoY.– IU Online marketing campaign generated a 26% increase in RFIs and a 10% increase in new enrollment with a record 9,362 students in Fall 2024.– Generated a 16.9% increase in applications year-over-year and a 7.6% increase in overall enrollment for regional campuses.• Serve as a co-lead of IU’s Digital Strategy Initiative (DSI):– Developed a new enterprise content strategy and structure.– Launched new websites for IU Online and IU Indianapolis.– Improved IU’s overall web accessibility score from 86.2 to 90.4, surpassing the industry benchmark.– Consolidated domains of all nine campuses, increasing IU’s overall web position. -
Vice President Of Marketing And CommunicationsThe University Of Toledo Feb 2021 - May 2023Toledo, Oh, UsProvides leadership and oversight for the university’s marketing and communications efforts, including strategy development and implementation of marketing campaigns for the university (a public, urban research institution serving more than 15,500 students) and growing healthcare enterprise. • A member of the president’s senior leadership team providing counsel on thought leadership, organizational strategy, and crisis management.• Provides leadership for a 30-member central team and 20+ campus communicators, with budget responsibility of $7 million annually.• Led the creation of the “Open for you” UTMC marketing campaign resulting in a two-year positive fiscal turnaround of more than $40M for the hospital, driving record transplant procedures and increased numbers of emergency visits and outpatient services.• Raised the university’s national profile with more than 5,000 strategic placements annually, including the Associated Press, The New York Times, USA Today, National Public Radio, The Wall Street Journal, The Washington Post and The Chronicle of Higher Education. • Led the creation of the new UToledo Health website featuring a mobile-first design and integrated EPIC provider directory with expected launch date of July 2023. • Developed the “Fueling Tomorrows” brand and launched an expanded recruitment communications campaign that resulted in a 10% increase in Honors College admits. • Implemented the “Get Ahead” registration campaign that secured UToledo’s highest fall-to-spring retention rate in more than a decade. • Led the development of a new mobile-first website, one of the first among peer institutions, generating a 96% increase in users’ clicks on “Apply”.• Managed the crisis communication responses to the potential sale of the hospital, presidential transition, and COVID-19 global pandemic. -
Associate Vice President Of Marketing & CommunicationThe University Of Toledo Jan 2019 - Feb 2021Toledo, Oh, Us
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Ace FellowAmerican Council On Education Apr 2020 - Jun 2022Washington, Dc - District Of Columbia, UsOne of 52 individuals in the country selected to join the ACE Fellows Program, higher education’s premier leadership program, for the 2021-22 academic year. -
Adjunct Instructor/Curriculum DevelopmentWest Virginia University Jun 2018 - Jun 2022Morgantown, West Virginia, UsOnline course development of IMC 693 – Higher Education Marketing for the WVU Reed College of Media. Taught the new online graduate course in Spring 2019, 2020 and 2021. -
Vice President Of University AdvancementMurray State University Sep 2015 - Jan 2019Murray, Ky, UsProvided leadership and strategic direction for the following University areas: Branding, Marketing and Communication, Printing Services, Alumni Relations, Development and the Town & Gown Partnership Program. Responsible for directing marketing communication efforts; developing creative and productive development campaigns; fostering supportive alumni efforts and growth of the University's Alumni Association. • Led the research and development of a comprehensive marketing plan focused on increasing the academic perception of the institution, which was approved by the Board of Regents in June 2016, and is now being implemented campus-wide. In Fall 2017, the University accepted one of the highest academically-achieving freshmen classes in recent history with 200 new students joining the Honors College. • Served as the University's spokesperson and managed crisis communications, including managing the PR response to the 2017 dorm explosion. • Private support for Murray State University increased an average of 47% between FY15 and FY19.• The University’s Alumni Association tripled the number of dues-paying members and increased the organization's retention rate to 76%. • Developed a business plan and managed the digital conversion for the University's Printing Services unit. Within the first year, the unit exceeded revenue projections.• Oversaw of the University Advancement budget, which exceeded $3 million annually and a $1 million endowment to support the Alumni Association.• Committee Service: President’s Executive Committee, University Leadership Committee (includes academic deans and other campus leaders), Executive Budget Committee, Executive Strategic Planning Committee, Board of Regents Marketing and Community Engagement Committee, Foundation Board of Trustee’s Development Committee, Alumni Association Board of Governors, President’s Commission on Strategic Enrollment Management and the University Emergency Response Team. -
Director Of Marketing & CommunicationsIdaho State University Feb 2014 - Aug 2015Id, UsResponsibilities included oversight and direction, coordination and management of the university's marketing, public relations and strategic communications. Successfully developed and implemented a campus-wide rebranding campaign featuring all four of the university's campuses. Our unit’s efforts expanded the university’s social media footprint by 20% on key platforms targeting prospective students. Additional responsibilities included crisis communications, social media strategy and providing leadership for the university's key communicators and marketing materials committees. -
Director Of Relations & CommunicationsWest Virginia University Jul 2010 - Feb 2014Morgantown, West Virginia, UsResponsible for the WVU Institute of Technology's branding, communications, and outreach efforts. Specifically, oversight of the institution's marketing, communications, and web development, as well as alumni relations. Provided direct marketing support for the institution's enrollment efforts. The recruitment communications campaign garnered a 45 percent increase in applications, a 53 percent increase in first-time freshman students and a 10 percent increase in overall enrollment. During my tenure, I was also responsible for reconstituting the institution's Alumni Association Board, which grew into a group of more than 300 dues-paying members annually.
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Director Of MarketingUniversity Of Charleston Feb 2009 - Jun 2010Charleston, Wv, UsResponsible for planning and implementing the institution's integrated marketing plan and communications calendar, as well as building the university's growing brand equity. Managed the production of all of the university's major publications, including the Maroon & Gold alumni magazine, UC Scripts School of Pharmacy magazine, and the Annual Report. -
Marketing Graduate AssistantWest Virginia University Aug 2007 - Dec 2008Morgantown, West Virginia, UsResponsibilities included preparing marketing plans for recently added programs, designing promotional materials and program logos, and assisting with the reorganization of department web sites.
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Marketing/Photography AssistantOsborn Photographic Illustration Nov 2003 - Aug 2007Job responsibilities included marketing and design consultation with clients, assisting with photography concepts of new products and styling during photo shoots.
Adrienne King Skills
Public Relations
Social Media
Marketing Communications
Public Speaking
Integrated Marketing
Strategic Communications
Marketing
Event Planning
Editing
Media Relations
Community Outreach
Social Media Marketing
Graphic Design
Higher Education
Press Releases
Newsletters
Facebook
Event Management
Photography
Fundraising
Advertising
Blogging
Nonprofits
Creative Writing
Journalism
Social Networking
Grant Writing
Copywriting
Volunteer Management
Writing
Community Development
Ap Style
Publications
Alumni Relations
Copy Editing
Publicity
Corporate Communications
Crisis Communications
Adrienne King Education Details
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West Virginia UniversityEducational Leadership -
West Virginia UniversityIntegrated Marketing Communications
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Marietta CollegeAdvertising/Public Relations
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West Virginia University At Parkersburg
Frequently Asked Questions about Adrienne King
What company does Adrienne King work for?
Adrienne King works for University Of North Carolina At Chapel Hill
What is Adrienne King's role at the current company?
Adrienne King's current role is Associate Vice Chancellor for Marketing.
What is Adrienne King's email address?
Adrienne King's email address is ad****@****wvu.edu
What is Adrienne King's direct phone number?
Adrienne King's direct phone number is +127029*****
What schools did Adrienne King attend?
Adrienne King attended West Virginia University, West Virginia University, Marietta College, West Virginia University At Parkersburg.
What skills is Adrienne King known for?
Adrienne King has skills like Public Relations, Social Media, Marketing Communications, Public Speaking, Integrated Marketing, Strategic Communications, Marketing, Event Planning, Editing, Media Relations, Community Outreach, Social Media Marketing.
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