Led the creative direction of various collegiate and corporate marketing campaigns, taking a data-driven approach in setting the creative vision and visual styleOwned the creation of key marketing assets (e.g. announcement emails, landing pages) for major campaignsCollaborated with internal and external teams in testing and implementation of various marketing innovations to improve efficiency and outcomesCreated and maintained the revenue marketing team’s design system… Show more Led the creative direction of various collegiate and corporate marketing campaigns, taking a data-driven approach in setting the creative vision and visual styleOwned the creation of key marketing assets (e.g. announcement emails, landing pages) for major campaignsCollaborated with internal and external teams in testing and implementation of various marketing innovations to improve efficiency and outcomesCreated and maintained the revenue marketing team’s design system in Figma, establishing standards that allow designers to build marketing assets more efficiently and consistently Show less

Designed sales and marketing assets including, but not limited to, emails, landing pages, ads, and presentations for revenue-generating collegiate and corporate campaignsOwned the research and development of various marketing innovations (e.g. dynamic and personalized emails, use of no-code tools like Framer for landing pages)Heavily contributed in the development of various retention marketing campaigns, including the launch of the company’s first loyalty program for its… Show more Designed sales and marketing assets including, but not limited to, emails, landing pages, ads, and presentations for revenue-generating collegiate and corporate campaignsOwned the research and development of various marketing innovations (e.g. dynamic and personalized emails, use of no-code tools like Framer for landing pages)Heavily contributed in the development of various retention marketing campaigns, including the launch of the company’s first loyalty program for its high-value collegiate clients Show less

Created brand-consistent visual content for various print and digital formats, including user interface elements for a short-form chat-style novel app launched in 2023

Created content for Shopee Philippines' social media (Facebook and Instagram) for brands, campaigns, in-app features, and games to drive clicks and engagementReported analysis and insights on social media trends and Shopee Philippines’ performance across various platformsAssisted in the execution of double-double campaigns (10.10, 11.11, and 12.12) in 2023 and owned the launch of 80+ posts for Shopee Supermarket, Shopee Beauty, and more

Designed assets for recruitment marketing, including the localized visual identity of the regional Coca-Cola Student Internship Program (SIP)Created content for and managed the company’s career pages on LinkedIn, Facebook, and Instagram

Developed the company’s first full-fledged branding and visual identity guidelinesCo-led the ideation and creation of social media content to build brand awareness in preparation for the 50th Anniversary of Martial Law in the Philippines