Oversee all business operations, including sales, finance, production, and logistics.Developed and launched the ESSE brand, covering juice nectars and soft drinks.Led market analysis and rebranding initiatives, enhancing product portfolios.Established supplier networks and production processes, ensuring quality and efficiency.Directed a team of 17, fostering a collaborative and high-performance culture.Developing sales in Macedonia and export by establishing the distributors in the domestic market and different countries;Organizing and controlling the process of production in outsource establishment; **Achievements:- Created ESSE Brand - in Beverage Categories juice, nectars, and soft drinks- Created visual for ESSE brand- Re-branded the food products from Eurofood portfolio to Esse portfolio with recipe improvements based on market preferences- Recruited, selected, and established teams- Established suppliers network- Established sales and distribution network

-Spearheaded business development efforts, significantly increasing sales and market presence.-Conducted P&L analysis and strategic planning, driving profitability.-Managed cross-functional teams, ensuring seamless operations across departments.

-Led a strategic project to restructure distribution in Serbia, resulting in successful transition and improved financial outcomes.-Implemented new commercial policies and distribution strategies, ensuring market stability.-Detect movement of the money within the sales channels through different investments and commercial policy;-Successfully finalized project with introduction of the new Distributor for Serbia. In the transition period, assured operation through network of several distributors in order to assure sales and avoid possible OOS on the market that may happen during the change process.

**Duties in Macedonia: Managing Retail Sales Team and Promo Team;.Responsible for 4 sales people, 6 merchandisers and 6 permanent promo developers;Developing and managing the customers in Macedonia; Creating business plan per client, per region, per sku;Forecasting monthly and quarterly;Involved in the marketing planning for the sales activities on the yearly bases; Implementing, follow up and reporting;Organizing promo team and promotions**Duties in Bulgaria:Responsible for the sales and marketing in BulgariaEstablishing the distribution networkCreate business and development strategy and targets for the Distributor Helping and train Distributor’s sales team**Achievements:Involved in the recruitment process for employees in retail channel (sales, trade marketing and promo team);Stock management in the channel, optimized stock by client;Created new, more efficient route for all sales people;Trained sales and promo team; Sales results achievements in KA sales channel 2018 vs 2013: +35% volume, and 43% value;Volume Market Share of Tikves Winery in Retail channel within wine segment growth within years as following: 2013 market share of 43%, 2014 market share 48%, 2018 market share of over 60%; Improved visibility and presence on shelfOpened Bulgarian market, established distribution and market presence on Bulgarian market

**Duties: -Managing different Principal Companies where from the product were both and distributed-Managing the Sales Team and distribution network;-Establishing and managing regional distributors;-Strategy and account planning per customer for all the programs of products;-Price Strategy Creation;-Coverage strategy and channel strategy creation and implementation;-Forecasting and planning for all products;-Marketing activities implementation planning.**Achievements:-Creation of distribution network in two directions (one for FMSG (mainly food such as Zdenka, PEZ, Eta Kamnik etc…) and the other for the preservatives (Agrogold – the leader in the production of the preservatives for the backing industry that also produces preservatives the meet industry);-Set up fully Sales structure; -Creation of the bonus system for the distributors and salary for the sales personnel; -Optimization of the stock level;-Reached market leader status in creamy cheese category for the brand Zdenka (from 11% to 38% market share in three years period) -Increased Sales performances over 30%

**Duties: Managing all processes with in the factory;Recruitment and selection of the personnel; Negotiation with the lon partners Forecasting and planningOrganizing the logistic

The teams played for: FK Bregalnica;FK Makedonija Asiba;FK Sileks;FK Rabotnicki Kometal;NK Zadar;FK Kumanovo;FK Bregalnica Crown.**Achievements:Officially played 315 First League Matches;Score of 91 goals;Played four (4) matches in Intertoto CUPPlayed four (4) matches in UEFA CUPTop Scorer in First League 2000