I work on digital business strategy, product development and optimization, digital marketing and e-commerce solutions. I also advise on SEO, content and social media strategy and business intelligence.

As a mentor I help startups and entrepreneurs to develop their companies and turn their ideas into successful businesses.

I have two decades’ experience in running a 40 employee company comprising web editors, marketing specialists, SEO and social media strategists and web developers. I am experienced in the development and management of innovative, successful, high-traffic websites and apps, employing innovative content and marketing strategies to drive traffic and audience share.Leadership roles:• Development of Corporate Digital Strategy: Editorial and Content Development, Social Media presence and… Show more I have two decades’ experience in running a 40 employee company comprising web editors, marketing specialists, SEO and social media strategists and web developers. I am experienced in the development and management of innovative, successful, high-traffic websites and apps, employing innovative content and marketing strategies to drive traffic and audience share.Leadership roles:• Development of Corporate Digital Strategy: Editorial and Content Development, Social Media presence and Search Engine Optimization and Marketing.• Leadership and Management of multidisciplinary teams of software developers, UX/UI designers, SEO/SEM specialists, content editors and social media specialists.• Management of an annual budget in excess of €6M, including P&L responsibility.• Leading and growth of revenue through Digital Innovation and Product Development. • Building new revenue streams through Asset Maximization and Strategic Partnerships.• Web Data Analytics, including Tracking KPIs (unique users and page views) and RPM Tracking, Performance Analysis and Websites Optimization.• Project Development and Performance Monitoring.• Content Marketing Development, Implementation and Management.• Driving Digital Innovation through the planning and implementing of Digital Solutions.• Business Plan Development and Analysis.Achievements:• The planning and creation of new websites and the implementation of their editorial, SEO and social media strategies. I grew Trilud's web property to reach 30% of all Italian monthly active users.• I optimized turnover and operating costs, leading my company to achieve, year-on-year, significant growth in gross operating margins.• With my team I designed and built numerous apps for mobile devices and tablets; our Nanopress app was the most downloaded news app in the Apple app store.• I introduced several industry-first and best practice advertising solutions and formats, including the ‘site skin’ approach to web design. Show less

Creative agency specializing in digital content production, online communication strategies and storytelling. Founded in 2013 as a spin-off from Trilud Group, BrandMade today employs twelve creative and digital communication specialists.

Professor on the User Experience, User Interface and Web Design Courses.

As a freelancer I worked with Digital and Consultancy Agencies, dealing with the design and creation of Editorial and Corporate Websites, Online Advertising Campaigns and E-commerce Platforms for clients such as Vodafone, Mediaset and Sky.

I led a multidisciplinary team that oversaw both the company's own projects as well as those of clients from a variety of industries. Among these, "Spesa Online" was one of the first Italian online supermarkets and "Il Supermercato dell'informazione ", the first paid web service for companies and professionals.

I designed and developed Pioneering Interactive and Digital Editorial Products for CD-i, CD32 and CD-ROM, such as the Encyclopedia Hachette and the History of Italian Fashion.