Dragan Radojevic Email & Phone Number

Herzogenaurach, Bavaria, De

- Led adidas.com New EU Market expansion (HUN, ROM, CRO, BUL, LUX), incremental XXM EUR Net Sales, in close collaboration with Digital Product- Drove insight-based initiatives for key EU markets: UK, FR, DE,PL (commercial opportunities, eCom fulfilment: new payment /delivery methods), and consumer relevant trends (Dance, Return-to-office)- New business models: implemented new growth opportunities (new categories & partners, UGC, product finders, re-Commerce, improve product way-finding & CX)- Industry intelligence reporting: business, product & trend across footwear/apparel industry (Statista.com, SimilarWebPro, Edited, Circana etc)

Schiphol-Rijk, North Holland, Nl

- Responsible for driving digital transformation for Consumer electronics retailer (FY19 Turnover: 19,8 billion EUR) across 31 markets in EMEA/CIS - Led implementation of innovation projects across digital and stores:1) E-Commerce: Content syndication, Ratings & reviews (User generated content), AI-based Digital shopping assistants, Where-to-buy button, Product information management 2) Stores: Electronic shelf labels, Click & Collect, Self-check out - Established digital collaboration (content, sell-out data/stocks, lead traffic, online media, CRM/loyalty) with tier1 brands: Electrolux, B/S/H, Philips, Miele, Group Arcelik, Panasonic, Microsoft, HP, LG, Sony, FitBit, Canon, Harman Kardon- Managed team of 12: 2 direct reports (Digital Marketing Specialist, Data Analyst), and coordinate team of +10 country leads (France, Italy, Germany, Turkey, Baltics, UAE)- Worked closely with Commercial team to ensure growth and alignment across categories: Major & Small domestic appliances, CE (audio/video), Mobile, IT, Wearables

Beaverton, Or, Us

- Responsible for $91 million digital revenue for Training Category (Footwear, apparel, accessories) across DTC channels - Manage team of 5 reports (Digital Merchandising Manager and Specialist, Digital Marketing Manager and Specialist, Membership specialist)- Drive FY18 seasonal campaign plans (FA17, HO17, SP18, SU18) ensuring the business objectives are met (sales, traffic, conversion, AOV, digital engagement)- Deliver seamless Customer experience (CX) from navigation, content, product and membership perspective across: nike.com (Homepage, gender pages, campaign landing pages, product walls, product pages), Nike+/NTC app, email- Work closely with Performance Marketing (Search), Site Analytics and Site Experience (UX) and Digital Product team (check-out/add-to-cart features)- Track & report health of digital business on weekly basis with Buying, Planning & Allocation- Reporting to VP E-commerce, dotted line to GM Training

Beaverton, Or, Us

- Responsible for $12M Demand Creation budget across 5 functions (Digital, Retail, Comms, Entertainment marketing, Events) and 4 categories (Sportswear, Women’s, Running, Football)- Ownership of Annual Brand calendar for Northern Europe: campaigns, activations, big sports moments (Olympic games 2016, UEFA Women’s Cup 2017) & retail moments- Setting up Brand strategy & vision for Northern Europe, focusing on key cities: Amsterdam, Stockholm, Copenhagen - Drive Seasonal Campaign planning (FA16,HO16,SP17,SU17 and FA17) and execution across 7 markets (Benelux, Nordics), ensuring functional alignment - Lead qualitative market & consumer research (GfK, Protein)- Lead reporting (weekly, monthly, quarterly) across all brand activations, sharing best practices, recapsReporting into Senior Marketing Director, part of Brand leadership team

Beaverton, Or, Us

- Setting up Digital Channel strategy for Western Europe across 5 digital touchpoints: nike.com, social, wholesale.com, email, mobile apps (NTC, NRC)- Responsible for $24M Demand creation budget across 11 categories and 5 markets (UK&IRE, FRA, DACH, Southern & Northern Europe)- Responsible for setting up Targeted Communications team - email, push notifications (allowing audience segmentation) and Digital Membership (personalization at scale)- Overseeing all Digital category plans, digital content production and managing digital agencies (AKQA, R/GA, Huge, River, DoubleYou, H-Art)- Define ways of working with Digital merchandising, Performance Marketing and other Brand functions (Retail, Media, Design, Brand Communications) to ensure digital activations alignment against brand master plan- Lead weekly Digital reporting, quarterly business reviews, - Reporting into Sr.Digital Brand Director for Western Europe and Central Eastern Europe

Belgrade, Central Serbia, Rs

-Responsible for delivering advertising revenue of 8M EUR, with double digit growth over the course of 2011-2014- Managing agency accounts (Grey, Ogilvy Media, ZenithOptimedia, UM, OMD, Starcom, Havas, MEC, TBWA) and direct clients from various industries (OTC, FMCG, banking, sports): - Supervise team of 6 marketing & sales agents responsible for: ad sales (block bumper, product placement, commercial footages, creative media usage), budget negotiations, reports & forecasts- Project management lead: responsible for sponsorship deals for TV reality content («Big Brother» 2010, 2011, «The Farm» 2009,2010,2013, “ X Factor Adria” 2013,2014)- Content promotion: print, OOH (barter deals)- Market research: Nielsen audience measurement, GfK (“National news” focus groups)www.pinkmediagroup.netwww.pink.rs

- Regional Ad Sales (South-East Europe): Serbia, Croatia, Slovenia, Bosnia & Herzegovina- Marketing & PR activities: ATL, barter, events

Frankfurt, Hessen, De

- In charge of media planning & buying for TV, print, radio, OOH - Account management: ads, sponsorships, product placements, cost estimates- Reporting: post-buy, competitors’ activities, analytics- Client: Coca-Cola (Brands: Light, Zero, Schweppes, Burn, Rosa, Next)

Executive Mba, Marketing

Bachelor Of Business Administration (Bba), Hec Genève

High School Diploma, Natural Sciences