Leading the UX strategy and vision across all product lines. My role involves driving the design and implementation of innovative user experiences that are both intuitive and engaging, ensuring that our software solutions meet the high standards expected by our global clientele in the fashion industry.

Refined the visual and functional identity of accounts receivable $2B market cap SaaS with 800+ employees and $250m+ annual revenue. Cultivating superior user experience and advancing the product's market position in the financial sector

* Directed comprehensive re-branding and unification initiatives for five applications, fostering collaboration with US and EU teams; leading to 25% improvement in net promoter score and a 15% increase in overall revenue* Formulating UX vision for Billtrust platforms across suite of native and acquired Billtrust products * Rebranded core platform used by 25K + customers, resulting in $1M resource cost reduction* Influencing and aligning with executive leadership as well as project managers and engineers* Partnering with C-suite and V-suite to prioritize our roadmap initiatives and iterating rapidly to enhance solutions for our customers* Mentoring next generation of UX researchers, UX/UI designers and front-end developers by leading functional and effective workshops and brainstorming sessions* Established effective projects lifecycle process used across 14 development teams* Perfecting agile methodology processes for front-end developers to reduce the backlogs volume and perfect end-to-end project lifecycle* Established cross-functional design system used across Billtrust line of products* Partnering with engineering, marketing and customer success leadership to prioritize and outline key roadmap milestones

Accelerated UI/UX design and development of global digital products by employing Agile project methodology for global provider of commercial payment solutions company with $3.7B+ annual revenue - Collaborating with Senior Executives on implementation of best-in-class solutions for websites and web applications under Fleetcor North America• Promoted to Director of UI/UX after finalizing 6 months contract work within first four weeks• Expanded in-house web development agency and grew eCommerce team of 8 to 21; Conducted talent acquisition with VP of DevOps • Redesigned outdated websites and incorporated modern design practices across 80+ digital products• Spearheaded front-end design and development of mobile friendly online credit card applications with live credit decision integration; reducing web app abandonment by 28%• Advised in-house DevOps teams and partner agencies trough transfer of 23 websites from different CMS's to Adobe Experience Manager• Architected, designed and overseen all life cycles of recommendation engine project, resulting in lead retention increase from 40% to 92%• Invented pre-employment assessments processes for back-end and front-end AEM developers; increased applicants qualifications match by 70%• Unified UI/UX assets under Adobe umbrella and modernized the communication flow among 6 cross-functional teams• Collaborated closely with marketing, branding and product teams on digital marketing campaigns, yielding 18% conversions increase

Founded Themezly.com an innovative digital agency focusing on WordPress themes and plugins development. Creator of Creatus - Open Source WordPress Theme Framework. Public speaker at European WordPress Meetups• Visualized, designed and developed Multipurpose WordPress Theme framework incorporated by marketing agencies, Fortune 1000 companies and web developers• Implemented sustainable solutions and modern design practices in over 48 award winning WordPress Themes• Engineered 7 innovative WordPress plugins and 80+ page builder elements• Guided visionary 8 person team ( UI/UX, research, strategy, development )

Founded YouJoomla.com, Joomla! Templates Club, currently serving over 110,000 members. Envisioned and created YJSimpleGrid - Open Source Joomla! Template Framework, backbone of YouJoomla 150+ Joomla! Templates• Established brand strategy and multi-channel marketing campaign attaining 50K new customers within first 2 years • Increased number of clients by 7,000+ YoY for 13 consecutive years• Achieved revenue growth YoY by 14% to 21 % from 2008 to 2015• Architected Joomla! Templates framework; used worldwide by 110K Joomla enthusiasts, B2C and B2B web development agencies• Crafted 150+ Joomla! Templates, influencing Joomla! community of 110k+ users with over 80% engagement • Engineered over 70+ sustainable Joomla! Extensions accomplishing well over 8M downloads over 15 years• Managed multi-disciplinary 5 person team ( research, strategy, design, devops )