. Extensive experience in client communication and management. Strong experience working in performance media and with Meta specifically. Accountability and ownership of entire output of the team. Experience of managing a team of multiple people. Able to work to get the best from every member of the team. Motivates the team to over-deliver against client expectation. Experience building and maintaining operations processes. Strong, up to date, media landscape knowledge (confidently able to articulate economic, industry and consumer trends).. Literate, articulate and numerate. Clear and concise communication skills. Strong presentation skills. Established media systems knowledge (Pathmatics, Symphony, Sizmek, DCM, MOAT, Nielsen and Excel). Extensive digital planning and buying experience

Product Owner for Airbus Digital Platforms.

Develop, implement and measure Airbus Commercial Aircraft advertising campaigns and major cross-divisions campaigns for Helicopters and Defence and Space business .Evaluating needs in order to develop bespoke advertising campaigns, usingthe most efficient media mix (programmatic buying, paid search, native advertising, print, OOH…) Evaluating the advertising industry digital trends Managing the two advertising agencies (Creative and Media-Buying) Managing the advertising budget and related admin tasksDeveloping channel-specific key marketing messages Acting as the focal point for any large Airbus Commercial Aircraft event (airshows, conferences)

AIRBUS: ContractorStrategy & Account Management: Deploy digital strategies and projectso Overview Digital Campaigns (SEM, Display, Social Ads) o Website creation (managing the Project manager, review wireframe, UX, etc.)o Managing the dev team (Back, front)o Overview Digital Campaigns (SEM, Display, Social Ads) o Content Strategy & Social Media Activation o CRM activationo Manage budgetso Manage a team of 4 people

KEY RESPONSIBILITIES I’m managing the social media strategy: From client briefing to pitch, from pitch to activation, from activation to implementation then managing resources capabilities and client expectation• Conducting social media research and creating client-facing, competitive benchmark reports with key client competitors and the competitive environment (customer perceptions, attitudes and trending conversations) to drive social strategy discussions• Elaborate Social Media Strategy across multiple channels to achieve Business Goals in an International environment. • Collaborating with internal and external partners to implement social media plans with achievable goals; mapping social media programs to KPIs with a keen eye to client ROI• Managing projects across departments to ensure strategies and communications are consistent and integrated• Leading content development from conception/writing to partnering with internal and external creative teams to create content, visuals and handle community management• Setting, tracking and exceeding KPIs across all social channels, by campaign and by platform, including reach, engagement, sentiment, virality, influence etc. Analysing correlations between the various social platforms to identify patterns and conversion attributions

Suncorp Group is the leading provider of general insurance, banking, life insurance and wealth management in Australia and New Zealand.• Social Communication Strategy, Activation and Project Management: Deliver high quality thought leadership in Social Media Marketing, including but not limited to content and social distribution strategies (Facebook, Twitter, Instagram, Spotify, Linkedin), social media communities, social media’s influence on other digital channels • Overall strategiies: Awareness, Retention, Data captures and Acquisition campaigns. • Digital strategy: Paid activity across multiple social Media Platforms (Facebook, Twitter, Instagram) – minimum budget $50k. • Social Communication content planning, development, and activation: Planning, development and activation of social content strategies • Processes and Infrastructure Development: Site Catalyst, Radian6 and Adobe Social – develop expertise in using Site Catalyst analytics for measuring social media campaigns.• Analysis & Best Practices: Works to adequately measure and optimize campaignperformance while also establishing benchmarks and recommending improvements as well as best practices • Digital expertise in eDMs, Responsive website, Mobile Apps. • Strong knowledge in SEO, SEM and Display strategies

KEY RESPONSIBILITIES • Strategies: Analysis, watching trends and brands, identifying consumers to conduct 36O ° marketing services’ operations based on a consumer-centric-approach / behavioral and experiential marketing. Media tactics, proximity, viral and buzz marketing expertise (online).• Managing digital-based, large scale and global projects for international brands, from conception to delivery and beyond.• Community management: Developed social media strategies for start-ups companies, SMEs…on their social media strategy, creation and management of blogs and other CMS, creation, management and monitoring of Facebook pages (ex: DSP