As a Horeca and Online Channel Executive at Philip Morris International (PMI), I am responsible for developing and executing the commercial strategy for the reduced-risk products (RRP) portfolio in the hospitality and e-commerce sectors. I have more than three years of experience in RRP commercialization and deployment, having previously worked as an RRP Commercialization Executive and an RRP Deployment Executive at PMI. In these roles, I contributed to the launch and growth of the RRP category in the Moldovan market, supporting the company's vision of creating a smoke-free future. I have experience which enables me to leverage digital tools and solutions to optimize the customer journey and enhance the RRP value proposition. I possess strong skills in teamwork, management, and decision-making, as well as a passion for innovation and customer satisfaction. My goal is to deliver excellence in performance and quality, while adhering to the highest ethical and professional standards.