In my capacity as a marketing manager at Minutizer, I showed a dedication to fostering growth and raising brand awareness. I collaborated with people from different departments to develop creative marketing plans, relying on market trends and data-driven insights to produce successful campaigns.Key Responsibilities and Achievements:• Strategic Planning: Oversaw the creation and implementation of the annual marketing plan, which increased brand recognition and market share.• Campaign Management: I was in charge of the complete management of numerous marketing campaigns across a variety of channels, which resulted in a 35% increase in lead generation and a 30% increase in sales revenue.• Team Leadership: I managed and coached a creative marketing team, cultivating a high-performance culture that increased the team's productivity by 15%.• Market Research & Competitive Analysis: Conducted thorough market research, product and competitive analysis, which helped to inform the strategic direction of marketing operations and resulted in a 20% increase in the profitability of the product line.• Digital Marketing: By putting digital marketing methods into practice, such as SEO and SEM, social media, email marketing, and content marketing, the amount of website traffic and conversion rates increased by 50% and 40%, respectively.• Budget management: In charge of overseeing the marketing budget, optimizing resources and spending to save expenses by 20% while keeping campaign effectiveness.• Reporting and Analytics: Tracked and assessed campaign performance using analytics tools, delivering thorough reports to stakeholders, and guiding data-driven decision-making processes.In this role, I honed my ability to innovate and adapt in a rapidly evolving market environment. My analytical skills and creative approach allowed me to successfully balance business objectives with customer needs, driving growth and enhancing brand visibility in a competitive landscape.

As the Head of CRM at Minutizer, I oversaw the strategy, implementation, and optimization of CRM initiatives to drive customer engagement, retention, and business growth. My leadership position required a unique blend of strategic planning, team management, and hands-on experience in CRM systems.Key Responsibilities and Achievements:• CRM Strategy: Developed and implemented a thorough CRM strategy that increased customer lifetime value (LTV) by 15% and retention rates by 25%.• Customer Journey Mapping: Customer journey maps that have been designed and optimized to improve user experiences at each touchpoint and raise customer satisfaction levels.• Data Analysis: Used data analytics to generate actionable insights that influenced personalized, targeted marketing efforts and increased engagement rates by 20%.• Email Marketing: Led the charge on the email marketing strategy, which led to 15% and 20% increases in open and click-through rates, respectively.• Team Leadership: Developed a collaborative and creative work environment that routinely met project deadlines and exceeded performance criteria while leading and mentoring a high-performing CRM team.• Platform Management: Managed and optimized the use of the CRM platform, introducing automation processes that increased operational efficiency by 40%.• Data Compliance: To secure customer information and uphold brand trust, I made sure that all CRM activities comply with data protection laws including the GDPR and CCPA.• Cross-Functional Collaboration: Worked closely with teams from sales, marketing, and customer service to make sure CRM tactics were in line with overall business goals. This collaboration produced streamlined cross-departmental workflows and consistent customer experiences.Through these duties and successes, I developed a comprehensive, customer-centric approach to CRM, continually working to comprehend client demands and match them with corporate objectives.

Fortuna is the largest Central European betting operator. Fortuna is an established brand on the market and among customers thanks to its 20-year history. During this period, the group has shaped itself as a leader in setting trends in the betting sector. I was in charge of CRM communications for 2 brands that activate in the Romanian Market: Fortuna and CasaPariurilor. My main responsibilities role around but not limited to all email marketing communications, push notifications and SMS. I’m also in charge of projects like: creating and improving user communications journeys, welcome email, KYC journey, bonuses programs plus T&C, make sure that all promotions are delivered in time and improving all email marketing KPI’s.

I was the email campaign manager within the leading global software supplier in the iGaming industry. My responsibilities include planning, creating, implementing and analyzing the digital marketing campaigns for our 7 brands (3 casinos: sportsbook and casino and 4 affiliates) to generate demand by ensuring a consistent flow of active and engaged users.Key responsibilities:• Supporting role in deciding on the CRM Platform structure and architecture ensuring it works seamlessly across the organization and captures all required information at key points; • Own the direct to consumer communications road-map, including channel strategy, content; scheduling, frequency rules and defining marketing automation communication principles• Collaborating with the team leader to maximize the research and segment the audience• Manage strategic email marketing automation plans and the end-to-end production and deployment of various marketing automated tactics, including planning, targeting, segmentation, scheduling, set-up/coding, testing, design/creative, copywriting, and overall campaign status reporting• Leading the documentation of the marketing automation systems architecture, the assessment of marketing automation solutions and the development of a strategic technology road map• Engaging the content and design team to leverage the marketing message throughout the customer journey • Ensuring GDPR and CAN SPAM compliance across the campaigns• A/B testing• Planning and implementing the lead nurturing campaignsEvaluating campaign results, identifying key insights to drive performance and ongoing optimization.• Creating, implementing and improving the lead flow for new or active users• Maintaining and improving the customers database• Generating well researched custom reports to help to make decisions over a country or partner profitability • Conducting gaps analysis to determine the status and quality of existing processes and workflows

It was my duty to find and correct all data discrepancies from our systems, together with maintaining a good client satisfaction.Key responsibilities:• Evaluating and analysing information in GamMatrix/OdsMatrix gathered from various sources (such as clients, game providers, etc.)• Reconciling and resolving any information and incorrect data• Investigating any discrepancy in the system and communicate with the clients in order to give the correct explanation• Ensuring correct/reliable data in system• Contacting suppliers for missing data to be uploaded to the systems• Communicating permanently with clients and stakeholders• Locating and defining new process improvement opportunities (such as automation process ).• Providing training for clients• Contract interpretation for setting up the systems

I was the founder of natural and ecological products company that activated mainly at national level, but within the EU as well, through traditional stores and e-commerce. Key responsibilities:• Conducting market analyze for founding and developing the company• Conceiving the developing strategy• Business administration• Applying the development strategy according to the main objective (turnover increase and attracting new customers)• Creating and implementing the control system for the obtained results• Developing and implement the marketing and sales strategy• Administrating the budgets for business units• Building and coordinate the teams• Coordinating the departments team leaders and the entire group

Selling and gain new prospects for the company productKey responsibilities:• Attracting and retaining new clients• Door to door selling• Presentation of company products and contract for their acquisition• Maintaining an excellent relationship between clients and company• Training new hired people• Creating activity reports