Dragos Paiu Email & Phone Number

Bucharest, Romania

Alphega Pharmacy is the leading network of independent pharmacists in Europe. Alphega Pharmacy was created and developed by Alliance Healthcare, the leading pharmaceutical wholesaler in Europe offering innovative added-value services to independent pharmacists and pharmaceutical manufacturers. Alliance Healthcare provides wholesale and pre-wholesaling services and supports a large number of independent pharmacies. Lead the development and execution of the marketing strategy.Brand development. Created positioning integrated campaigns.Developed integrated TV & digital campaigns.Set and administer the annual marketing budgetContinually review changes to the pharmacy market, consumer trends and the activities of competitors.

Bucharest, Romania

Between 2013 and 2016 I was marketing and communication specialist for Alliance Healthcare Romania, the leading Pharmaceutical Wholesaler in Romania, and now part of Walgreens Boots Alliance. As a marketing specialist my main task was to support the development of the Independent Pharmacy Market in Romania. Along with the marketing team we developed a project which aimed to deliver integrated marketing campaigns for in depended pharmacies. • Management of the B2C web platform focused on healthy life style, fitness, alternative treatments, health products information, etc, promoting the independent pharmacies market in Romania.• Online community engagement, co-develop and implement strategy for social media Twitter, YouTube, Facebook, etc; • Event management ensuring coordination with all the stakeholders • Develop and execute advertising strategy, both in online and offline.• Providing detailed information, training and product marketing collateral to sales reps and other departments regarding the products/services.•Creating, managing and evaluating offline media campaigns for the Independent Pharmacies in Romania ( Radio, Tv, billboards, press releases).•Optimizing content for search engines and lead generation and conducting analytical projects to improve website strategies/tactics.• Create marketing and promotional materials, both print and virtual.

Bucharest, Romania

I coordinated the public relations strategy for ReASPIR CRESCENDO, a EU funds initiative of Alliance Healthcare Romania. I developed and managed all the Marketing and PR campaigns. • Create project literature and other forms of communication.• Create marketing and promotional materials, both print and electronic.• Copy edit, proofread, and revise communications.• Implement and maintain website design and operation.• Event management • Coordinate conferences, trade shows, and press interviews.

Constanta

The Ancient Tomis Festival is a re-enactment event created to revive ancient history and heritage monuments in Constanta and Dobrogea. The festival aims to become a European iconic yearly event dedicated to communicating historical values and the importance of heritage preservation and eploration. The Ancient Tomis Festival is the first and the single historical and educational event that takes place in Dobrogea region and consists of real historic battle re-enactments, ancient military and civil workshops, ancient gastronomy and cooking sessions.• Budget management, timeline overviews and logistics; • Timely collaborate with media representatives, cameramen and event photographers;• Ensure the development of communication and marketing materials;• Online community engagement;• Content management for the online and offline communication;• Event agenda building and tracking;• Team management (event team and volunteers);• Sales strategy management As a project manager I organized along with the project team, the sales strategy that gained the necessary budget of 95.000 Euros and the communication campaign that covered 120.000 Euros free media coverage in four months of communication. The communication strategy designed for the second edition attracted over 18.000 participants, three times more than the first edition.

Constanta

Until March 2014, i was the marketing and communication consultant for the “Oleg Danovski” Opera and Ballet Theatre in Constanta which started its 2013 program with a 20% increase of traffic after two years of marketing and communication strategy that includes social media exposure, digital campaigns, PR events, strategic partnerships, media partnerships, selling campaigns, radio appearances and modern graphic design.• Assist the advertising and press campaigns• Arrange production photography, photocalls and other publicity events as necessary• Monitor income and attendance targets• Liaising with the marketing team, General Manager and venues, to respond to customer queries, feedback and complaints • Monitor the company website ensuring content is accurate and up-to-date at all times• Monitor and develop social networking initiatives• Represent the theater company with diplomacy, discretion and courtesy at all times • Take part in organisational projects as required.

Constanta

•Ensuring adequate relation with different stakeholders (creative, media, PR and digital): briefing for specific projects such as communication campaigns, events, sales promotions; organizing meetings for de-briefing; preparing requirements for follow up campaigns, competitors’ review; follow up of financial reports (invoices, payments, contracts);•Manage planning, development, production and co-ordination of communications materials including videos, webinars, podcasts, case studies, brochures, banners;•Implementing & tracking effectiveness of ATL and BTL campaigns, in order to build brand preference and to maximize sales for the agency clients;•Online community engagement, co-develop and implement strategy for social media (Facebook, Youtube, Pinterest, etc); •Managing overall marketing budget within each product category and increase spending efficiency;•Follow up & analysis of the effectiveness of the communication campaigns, including specific metrics / measurements pre-defined for each particular campaign (new client acquisition, etc.);•Preparing regular market intelligence reports (pricing, promotions, product features);•Support in event management ensuring coordination with all the stakeholders;In five years as a marketing manager for Groove Hour I managed many corporate and non corporate communication campaigns for local and national brands. My personal portfolio includes branding projects like i-Tour(2008-2010), Black Sea Tradenet(2012), Mangalia Marina (2010). Local and national communication campaigns for brands like Heineken(2010-2013), Jidvei(2009-2012), Unilever (2010), Dobrogea Group(2010-2012). Product development The Labyrinthum Cultural Center(2010-2013), The Ancient Roman Bread and Wine(2010), The Tomis Ancient Festival(2012).

Constanta

• Develop the AIESEC Constanta projects strategy focused on societal issues: Educations and Entrepreneurship• Design and implementation of projects targeting students, NGOs, businesses and public administration• Manage the budget and timeline overviews• Training and coordination of the project organizing teams (coordinated 3 teams of 4/5 members)• External representative in the local business environment• Local business market research in order to identify new projects opportunities• Periodical review of the organization’s year plan• Periodical tracking of the organization’s Key Performance Indicators (KPI) and Critical Success Factors (CSF)

• Coordination of a 15 members team: weekly meetings, periodical evaluation based on a competency model, monthly coaching meeting• Handling AIESEC’s most important product, Exchange:- Matching international trainee forms with available internships in local companies- Interviewing the candidates- Handling legal issues: visa, work permit, medical requirements- Reception and learning activities: Romanian language lessons, Romanian history lessons, city tours, global village etc• During my Vice President term, as part of the Top management team, I participated in:- Members evaluation- Recruitment planning- Trainings planning- Financial management and investment strategy- Implementation of Ballance Scorecard as planning tool

Level 5 Certificate In Leadership And Management, Business Administration And Management, General

This qualification is designed for department heads, to develop skills and experience, improve their performance and prepare for senior.

Aspen Young Leaders Program

The flagship program of the Aspen Institute Romania, the Young Leaders Program (YLP) is designed for young people who have the potential.

Certified Cultural Event Manager, Event Management, 9.50

The training program intended to form a competent professional able to organize and manage cultural events for performance institutions.

Bachelor'S Degree, International Trade, 9.10

Activities and Societies: AIESEC in Romania, AIESEC in Constanta Executive board member from 2006 to 2008