In 2018, I was elected President of BRAT by the representatives of the largest media companies, advertising clients and agencies. Founded back in 1998, BRAT (the Romanian Bureau for Transmedia Audit) is the national media and advertising industry auditing office monitoring and measuring performance of websites, OOH, radio advertising and the print press in Romania.

Since 2012, when it was launched (under the previous brand name iCEE.fest – that stands for Interactive Central and Eastern Europe Festival), the UPGRADE 100 project has grown to become a landmark festival, a digital & tech media platform and a professional networking community. The impact of digital and technology transformation in business and society is our main focus.

We are not merely a performance marketing agency, a sales house, a creative agency or a digital media strategy provider, but a combination of all of these things. We do exactly what our name suggests: we think digitally about e-very-thing. We are a Digital Media Powerhouse. A new breed.

Digital Marketing, PR, Research and Sales [Digital Advertising Broker]. Sold to Think Digital Group in 2012.

Web development and long-term digital transformation strategy for Realitatea-Catavencu media group