• Create marketing plans, manage the marketing budget.• Develop Go-To-Market campaigns.• Manage communications agency (PR, Social Media, graphic design).• Directly manage company LinkedIn profile.• Content of website – translate products, create texts, manage homepage, refresh data.• Build and manage newsletters to partners (MailChimp).• Manage loyalty program, upload sales data, upload new data on products, point allocation or T&C.• Organize directly or through agency partner conferences, workshops, trainings, webinars, etc.• Apply in ERP for approvals, reporting and payments for marketing activities.• Sales support: analyse, record and report channel promotions; concatenate, standardize and profile data for complex sales analyses.

ASBIS Romania is the local office of ASBIS Group, one of the leading distributors of Information and Communications Technology products and solutions in EMEA Emerging Markets.• Responsible for A-Brands (Dell, Lenovo, Acer, Fujitsu, Toshiba) and GSmart smartphones (2014-2015).• Analysis, segmentation, planning, budget management, evaluation, reporting, attracting funds, resource management.• Develop online and offline campaigns, programs and promotions to increase awareness, for demand or lead generation, for improvement of customer retention and other key objectives.• Promotions – design, implement, calculate results, transferring benefits to winners, reporting.• BTL and Public Relations – in-store promotions, point-of-sales materials, sales incentives, demo units, news releases, product presentations/reviews, events (conferences, workshops, roadshows, trainings).• Content creation and management - prepare content for online and offline communications, adverts, website, news, social media, B2B portal, company presentations, sales and training materials etc. • Implementation of partner enablement and sales team readiness programs.• Measurement of marketing activities and evaluation against KPIs.• Relationship with ASBIS Group and vendor marketing teams. Exploit available resources and attract new ones, implement locally Group’s and vendors’ initiatives, programs and campaigns. • Relationship with marketing agencies, with contact centres and other stakeholders.

ASBIS Romania is the local office of ASBIS Group, one of the leading distributors of Information and Communications Technology products and solutions in EMEA Emerging Markets.• Responsible for A-Brands (Dell, Lenovo, Acer, Fujitsu, Toshiba) and GSmart smartphones (2014-2015).• Analysis, segmentation, planning, budget management, evaluation, reporting, attracting funds, resource management.• Develop online and offline campaigns, programs and promotions to increase awareness, for demand or lead generation, for improvement of customer retention and other key objectives.• Promotions – design, implement, calculate results, transferring benefits to winners, reporting.• BTL and Public Relations – in-store promotions, point-of-sales materials, sales incentives, demo units, news releases, product presentations/reviews, events (conferences, workshops, roadshows, trainings).• Content creation and management - prepare content for online and offline communications, adverts, website, news, social media, B2B portal, company presentations, sales and training materials etc. • Implementation of partner enablement and sales team readiness programs.• Measurement of marketing activities and evaluation against KPIs.• Relationship with ASBIS Group and vendor marketing teams. Exploit available resources and attract new ones, implement locally Group’s and vendors’ initiatives, programs and campaigns. • Relationship with marketing agencies, with contact centres and other stakeholders.

• Management of marketing for distributors and resellers and responsible for revenue of un-managed channel partners, in 8 countries.• Define the plans, implement regional programs and develop local activities to grow company’s revenue, number of customers and shorten introduction of new products.• Reach business objectives through programs, trade promotions, advertising, events, Intel sales contact centre and joint programs with other manufacturers. • Organize Intel Channel Conferences, supervise Intel’s local representatives from marketing point of view, manage local marketing and event agencies.• Budgeting, analysis, project management, attracting co-op funds, working in virtual teams