Eddie Drake Email and Phone Number
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Eddie Drake personal email
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I love data, tech and the constant state of innovation they afford. I thrive in complexity and love to find innovation in ambiguity.For nearly 20 years I've architected strategies, launched products and institutionalized cultural change to transform; proven through data, scaled through technology, embraced by followership. I've been shaped by great leaders, inspired by great teams, innovated with great partners and I pride myself on the following:A big picture mindset motivates my results; passion fuels my expertise- I routinely build capabilities to improve performance (+30%)- I routinely double or triple the value of my annual investment portfolio (+$30MM)- Data drives my thinking, intuition drives innovation- Privacy and personalization can co-exist; we CAN get it rightPeople matter - I lead, partner with and multiply teams - Everyone brings something valuable- Prescription stifles ground-breaking change- I bring together statisticians, strategists, architects and creatives, combining the best of science and artCompelling follower-ship is my strongest skill:- I inspire with great stories and live for the lightbulb moment- I speak in executive, expert & layperson - I believe in the power pausing, the use of storytelling and active listening Reach out to talk if you share a passion for data-driven insight, cloud-centric platforms or a world where personalization and privacy jointly thrive.Professional SkillsData Strategy | Marketing Effectiveness | Predictive Analytics | Marketing Personalization (RTIM) | Team Development | Technology Strategy | Marketing Transformation | PartnershipsDomain KnowledgeFinancial Services & Banking | Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM) & Experimentation | Data Privacy | Identity | Cloud | Customer Data Platforms (CDPs) | Clean Rooms | Distributed & Data CollaborationAffiliationsCaptain - Partnership for Responsible Addressable Media (PRAM): Business Practices Working GroupAdvisory Member - Modern Marketing Association (MMA): Marketing Attribution Think Tank (MATT)Member - iab Tech Lab: Future of Identity Working GroupRider - Pan-Mass Challenge (PMC)All views are my own.
Snowflake
View- Website:
- snowflake.net
- Employees:
- 10201
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Industry Principal, Marketing, Advertising And Experience, Regulated BrandsSnowflakeBoston, Ma, Us
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Industry PrincipalSnowflake Apr 2024 - PresentThe Cloud, Us
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Senior Vice President, Marketing Data StrategyBank Of America 2019 - Apr 2024Charlotte, Nc, UsAs head of marketing data strategy across the enterprise, I bring the power of talented engineering, data science and analytic teammates to shape meaningful, ever-improving brand experiences for our customers and prospects via differentiated data, technologies and measurement techniques. Driven by the goal to empower and improve the financial lives of those we serve, my role spans the breadth of the experience continuum, from data strategy, technology & privacy through ML-based signal arbitration, and incremental response measurement. Spanning more than twenty paid, owned and earned channels, and in close partnership with marketing, operations, finance and technology, we’ve bred transformation from silos, relevance to interactions and compelled cultural change to customer-first thinking now prided on self-service democratization of insights & intelligence. Always striving forward the team is as impactful and innovative in the background as they are in the day-to-day experience. The consumer-first mindset has placed us on the forefront of industry change in identity, privacy and consent, pacing the industry and our own objectives of privacy compliance and prominently advocating for the same in close partnership within the most respective trade groups (ANA/PRAM, IAB, MMA). -
Senior Vice President - Marketing Attribution & EffectivenessBank Of America 2018 - 2019Charlotte, Nc, UsRecruited to revolutionize marketing measurement, as head of attribution & effectiveness, I chartered, sourced and delivered a holistic, unified toolkit to serve the enterprise. Delivering a comprehensive suite of strategic (MMM), tactical (MTA) and experimental (DOE & A/B) capabilities, we evolved legacy techniques to a robust set of causal, modeled insights, consistently optimized for quantifiable value. Directing analytic, technology & quantitative staff (incl. Neustar & Epsilon) we delivered manicured recommendations to maximize value of the $500MM/yr investment and high-scale output to point direct and programmatic media buyers toward the strongest inventory; ultimately informing a resurgence of broad brand investment.Driven to innovate, we achieved several firsts for the industry. In partnership with technology, we developed PII-free data onboarding, instituting a new standard for data securitization whereby no PII leaves the platform. Similarly, and in partnership with Neustar R&D, we developed a first-to-market capability linking ad verification data (fraud & viewability) into MTA, thus quantifying incrementality of premium media & enabling optimization to higher value platforms. Perhaps most relevant was the development and control of a preemptive cookie-less strategy for identity that preserved 85% measurability of paid and owned media via direct integrations.With a great passion for the promising horizon for marketing measurement I take great pride in having been appointed to an advisory role on the MMA’s Marketing Attribution Think Tank (MATT), where I’ve had the pleasure of contributing to attribution research, white papers and thought leadership.AREAS OF FOCUS: Executive Storytelling | Causal, Econometric Modeling | Portfolio Optimization | Self-Service Insights | Data Integrations & 2nd Party Collaboration | Identity Resolution & Onboarding | Measurement Data Acquisition & Architecture | AdTech
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Director Of Marketing EffectivenessFidelity Investments 2011 - 2017Boston, Ma, UsMarketing Mix Modeling & Media Optimization: Cultivated insights and multivariate action plan to secure +30% growth in marketing-driven lifetime value across +$200MM media investment portfolioReal-Time Marketing Interaction Optimization: Accountable for delivery of closed-loop responsive learning capability for marketing experience personalization engine. -
Information Technology Program Project ManagerFidelity Investments 2006 - 2011Boston, Ma, UsInsights Powered through Data: Data Visualization, Integration, Assimilation & Architecture. All things to bring the power and value of data to vast audiences through automation.
Eddie Drake Skills
Eddie Drake Education Details
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Babson CollegeAnd Related Support Services -
D'Amore-Mckim School Of Business At Northeastern UniversityHigh Technology
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Isenberg School Of Management, Umass AmherstBusiness Management & Leadership
Frequently Asked Questions about Eddie Drake
What company does Eddie Drake work for?
Eddie Drake works for Snowflake
What is Eddie Drake's role at the current company?
Eddie Drake's current role is Industry Principal, Marketing, Advertising and Experience, Regulated Brands.
What is Eddie Drake's email address?
Eddie Drake's email address is ed****@****ail.com
What is Eddie Drake's direct phone number?
Eddie Drake's direct phone number is +181247*****
What schools did Eddie Drake attend?
Eddie Drake attended Babson College, D'amore-Mckim School Of Business At Northeastern University, Isenberg School Of Management, Umass Amherst.
What are some of Eddie Drake's interests?
Eddie Drake has interest in Football, Exercise, Sweepstakes, Social Media, New And Developing Technology, Home Improvement, Reading, Gourmet Cooking, Sports, Watching Basketball.
What skills is Eddie Drake known for?
Eddie Drake has skills like Media Mix, Marketing Automation, Business Intelligence, Client Management, Marketing Strategy, Analysis, Marketing, Analytics, Project Management, Business Process Improvement, Product Ownership, Storytelling.
Who are Eddie Drake's colleagues?
Eddie Drake's colleagues are Susan Gao, Aleksander Pawiński, Ekaterina Braun, Komal Sharma, Lets Glow, Diana S., Skander Krid.
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