Collaborated with a local Wilmington Cafe Store to conduct an in-depth examination of their customer demographics and preferences. Using statistical software like SPSS, I meticulously analyzed data to gain insights into the characteristics of their guests and their perceptions of Tama Tea's products in comparison to similar offerings in the market. Armed with this valuable information, I provided strategic recommendations on potential areas for business expansion, including identifying target… Show more Collaborated with a local Wilmington Cafe Store to conduct an in-depth examination of their customer demographics and preferences. Using statistical software like SPSS, I meticulously analyzed data to gain insights into the characteristics of their guests and their perceptions of Tama Tea's products in comparison to similar offerings in the market. Armed with this valuable information, I provided strategic recommendations on potential areas for business expansion, including identifying target demographics and suggesting optimal locations and marketing strategies to maximize growth opportunities. By leveraging data-driven insights, we were able to develop a clear roadmap for the cafe store's expansion efforts, ensuring a well-informed and strategic approach to business development. Show less

Developed a comprehensive initiative aimed at soliciting feedback and insights from fans and season-ticket holders of the Carolina Panthers organization. Utilizing surveys and in-depth interviews, we systematically gathered data on various facets of the fan experience, including brand perceptions, stadium amenities satisfaction, and preferences regarding game-day entertainment. Leveraging this extensive dataset, we conducted an analysis to pinpoint key areas for enhancement and devised targeted… Show more Developed a comprehensive initiative aimed at soliciting feedback and insights from fans and season-ticket holders of the Carolina Panthers organization. Utilizing surveys and in-depth interviews, we systematically gathered data on various facets of the fan experience, including brand perceptions, stadium amenities satisfaction, and preferences regarding game-day entertainment. Leveraging this extensive dataset, we conducted an analysis to pinpoint key areas for enhancement and devised targeted strategies to bolster the team's brand image, drive season ticket sales, and elevate stadium entertainment offerings. Our recommendations encompassed a diverse range of initiatives, spanning from refining marketing campaigns to optimizing the in-stadium experience. Show less