Managing a team of 50 accomplished UX and UI designers and developers, I coach company experts and solve difficult UX puzzles. Worked on 100+ projects to date.Central European Bank, Voice Strategist, 2021Central European Bank, Lead Voice Strategist, 2020TreasureUp by Rabobank, UX advisor, 2019OTP Banka Hrvatska, UX Research Strategist, 2019 Strategist behind a new blockchain based crypto solution, 2018–
2019Working on a new crypto interface to help people with little financial knowledge to enter the crypto world.Simple by OTP UX-UI lead, 2016–2017
Led the redesign of Hungary’s most popular financial application. After launch, the application further reinforced its position and is now an integral part of daily digital life in Hungary. With more than 1M users, it has been used to complete over 1M transactions and has digitalised 35K cards. OTP Serbia–OTP Romania, 2017
Consulted on e-loan projects to ensure they complied with the latest UX standards and brought the maximum conversion to the bank.OTP BANK UX-UI lead, 2015–2016
Led 10+ banking UX-UI projects covering e-loan applications, customer origination, internal systems, and financial planning. Created the bank’s first digital style guide. Ran UX courses for decision makers in the bank contributing to the UX knowledge penetration in an organisation with 35K+ employees.Telenor.hu UX lead, 2013–2017
Led the redesign of the webpage, sales funnel and tool, and mobile applications.Cetelem Bank online UX-UI lead, 2014
Designed wireframes and crafted UI design validated by user tests and interviews.BNP Paribas Fortis, strategic planning, 2013
Participated in a large-scale one-year strategic project working in Brussels with a multinational team, creating personas, focusing on needs assessments, defining functionalities and user paths, and crafting 100+ concept wireframes.

Mentoring Japan based startups on a regular basis.

Presenting and moderating sessions (including main stage) with Fintech leaders about design and payment related topics.

Mentoring startups in Amsterdam in UX, Business Concepts, Service Design, Voice and Conversational Design.

Mentoring startups in Austria (Vienna, Linz, Wiener Neustadt, Eisentadt, Sankt Pölten) and in Hungary, Budapest in UX, Business Concepts, Service Design, Voice and Conversational Design.

Mentoring startups in Belgium (Brussels, Leuven) and in Hungary, Budapest in UX, Business Concepts, Service Design, Voice and Conversational Design.

Led a UX and design team to create and test Misys-Finastra online banking products for mobile, tablet, and desktop. Evangelized UX in Misys Hungary. Created the core of Misys online banking product.

IND (now Finastra) redesign
Completely redesigned IND’s homepage. Prepared wireframes and business specifications. Supervised development to ensure the quality of the design and implementation and that the page would live up to professional standards.

Worked on an expert team consisting of physicists and linguists for automatic prediction of user behaviour based on big data analysis applying social physics research methods. Our publications have been internationally recognised and quoted.

Created 1000+ wireframes, tested 1000+ users, and crafted flows and personas for major Hungarian and international companies. Citibank sales pages design, 2013
Redesigned pages related to sales activity to support the contact process with quality clients.Fundamenta Lakáskassza (Home Savings) redesign, 2012
Completely redesigned the online contract process for higher conversion rates. With the new design, more online contracts were initiated and completed by clients. Cubby (LogMeIn product) testing, 2012
Prepared test assignments with the client, user tested with ten participants on Mac and PC with video capture, identified user errors and problems, documented and classified problems according to their severity, and proposed solutions.Bankfutura design, 2012
Completely redesigned the Bankfutura homepage, a Hungary-based international company specialising in Fintech research and consultancy. Raiffeisen Romania online bank, redesign, 2012
Redesigned wireframes and business specifications for Raiffeisen Romania retail, SME, and corporate Internet banks. Bank of Valetta Internet bank partial redesign, 2012
Redesigned the Internet bank interface of the largest retail bank in Malta to ensure smooth and intuitive user experience.Unicredit loan product microsite design, 2011
Made wireframes and prepared functional specification documents.Ingatlan.com (Real estate site) posting process redesign, 2012
Participated in the redesign of the posting process.Other references:
• FHB Bank (fhb.hu): Redesigned Internet bank pages• K & H Bank (kh.hu): Designed mobile Internet bank
• Vodafone.hu: Consulted for online selfcare redesign• Alior Bank: Designed customer origination process
• MKB-Euroleasing Leasing Company: Designed call centre and marketing microsite
• T-systems: Created intranet for decision makers
• Toyota Financial Hungary: Redesigned webpage

Worked on several linguistic and AI-related projects dealing with Hungarian, English, Kurdish, and Uzbek languages. Dealt with the fields of analogical learning, AI, machine learning, building language parser prototypes (in python), morphology, and spell checker.