Derek Raponi Email & Phone Number

Canada

Toronto, Ontario, Canada

Manage Diabetes Canada’s digital analytics program, including the collection, analysis, and interpretation of data from various sources such as web analytics, social media, email marketing, and other digital channels.Collaborate with cross-functional teams to establish key performance indicators (KPIs) and tracking mechanisms for digital marketing.

Texas, United States

Established strong partnership between field marketing, adtech team, IT, privacy, and Data GovernanceWorked with external partners such as ActionIQ, Neustar, Infosum, Google, to help bring over contact data from Consumers, Small business, and B2B into an online Data Management Platform (DMP).Built strong relationships and influenced regional business.

Toronto, Canada Area

Worked directly with over 20+ clients across various sectors and participated in working teams and integrated with day to day activities.Manipulated data of various forms into specific structure/format required for Analytics using whatever tools the client uses such as SAS, Python, SQL, Postresql, Power BI, Salesforce (and other CRMs), AlteryxArticulated.

GTA

Developed and Designed the SQL Marketing Analytical DatabaseManage all data for The Source Private Label Credit Card business and feed data intoMarketing Database to have a complete view of our customers.Leveraging the Marketing Analytics Database, created a Recency/Frequency/Monetary (RFM) model to identify buying patterns, and top engaged customers..

1 Mount Pleasant

Responsible for the measurement, collection, analysis, reporting and communication of online data and performance results across consumer, business and retail sales and service websites.Deliver insights that drive action through tracking, calculation, trending and reporting of online interactions and user experience resulting in concise, accurate and.

Lead Marketing, Business Unit and support functions in translating segmentation and targeting objectives into appropriate list and systems requirements used to execute marketing campaigns to assist in meeting Business Unit objectives.Fulfill and lead targeted list selection for all member acquisition, retention and cross-sell and up-sell campaigns using.

Experience querying data and reporting analysis on mobile devices including: mobile banner performance, device types, and geographical data.Used studies and benchmarks from IAB, DoubleClick, and other online sources to compare against campaigns on Walmart.ca.Maintained monthly Walmart.ca traffic/analysis reports in excel that is accessible to all Customer.

Successfully migrated CNIB website to new CMS platform.

Maintain, implement and study all web analytics including web traffic results and lead generation while providing benchmarks, goals and testing recommendations to the marketing team.Manage Google keyword campaign consisting of SEO and SEM strategy.Oversaw website transition from old site to new site while mastering multiple content management systems.

Studied and analyzed customer buying patterns, seasonal trends, e-store web statistics, and per customer product pricing strategies and suggested strategies to Marketing and Sales divisions.Used Crystal Reports to design dynamic reporting for clients and employees, which included sales reports, inventory reports, financial forecasting reports for.