Dr. Priscila Menezes is the founder and CEO of Priscila Menezes Cosmetics, a company that develops and sells topical and oral cosmetic products, infoproducts, and clinical courses for skin care and beauty. She is also an associate researcher at the University of São Paulo (USP), where she conducts innovative research in biophotonics and health sciences, focusing on laser therapy and photodynamic therapy for skin cancer and other dermatological conditions. She has a PhD in Biophysics from USP and a specialization in injectable and aesthetic procedures.With over 10 years of experience in the cosmetic and aesthetic industry, Dr. Menezes is a recognized expert in her field, with multiple patents, publications, and awards. She is passionate about creating products and protocols that enhance beauty and well-being, using scientific evidence and cutting-edge technology. She is also a mentor and educator for healthcare professionals, teaching courses on cosmetic product development, orofacial harmonization, and clinical procedures for skin diseases and beauty treatments. She is committed to advancing the knowledge and practice of biophotonics and cosmetology, and to empowering her clients and students with the best solutions for their needs.