- Collaborated with partners across tax, audit, advisory, and consulting to position Deloitte as a global leader in blockchain services.- Led marketing efforts for Deloitte's Blockchain & Digital Assets business, focusing on strategic marketing activations, events, communications, and stakeholder engagement to deliver on our annual goals and achieve operational excellence.- Launched key eminence pieces on blockchain technology, enhanced our website's SEO, created informative placemats for clients, spearheaded co-marketing initiatives with external alliances, and conducted event ROI analysis, achieving tenfold impact and generating cost efficiencies for the firm.- Developed a new landing page by crafting the content, aligning with leadership, obtaining legal approval, and securing buy-in from external alliances, creating a comprehensive resource for our clients.- Pushed for a strategy-first approach in marketing, emphasizing the importance of the underlying "why" in marketing activities to ensure actions were aligned with the broader vision and objectives.

• Product Leadership: Led product launches, positioning, and go-to-market strategy for MuleSoft's MAE verticals, targeting a $5B TAM.• Revenue Growth: Achieved 10%+ QoQ growth and acquired numerous clients in 6 months by establishing a foundational sales program for top use cases.• Market Expansion: Doubled customer base, generated substantial ARR. Launched five new products (Accelerators for manufacturing and SAP) globally, involving buyer persona definition, product segmentation, and a robust demand generation strategy.• Sales Enablement: Developed essential sales assets for the MAE vertical, by defining ICP, new use cases, several industry-first call decks, customer stories, blogs, demos/scripts, and battlecards. Enabled a field team of hundreds through regular community calls, training sessions, and a central asset hub.• Event Impact: Secured 3X target pipeline and 2X matured pipeline by delivering customer-facing presentations, theatre sessions, breakouts, and roundtables. This included co-speaking with C-suite customers at major events like Dreamforce, Hannover Messe, and MuleSoft CONNECT, hosting audiences of up to 40,000 in-person attendees.

MuleSoft's 1st and only marketing lead in the global industry vertical. I positioned MuleSoft as an integration leader in this space, crafting strong messaging, strategic positioning, and impactful go-to-market strategies. My work included comprehensive industry research, customer needs identification, use case definition, sales enablement, and successful campaign execution.• Launched a robust B2B product marketing strategy for the Integration Cloud product, achieving 5X business growth. Aligned with B2B SaaS principles, it covered messaging, positioning, GTM motion, content, and campaigns, focusing on key segments and use cases.• Led a high-stakes RPA launch, aiming to secure 40% of the annual pipe target within an intense 4-week timeframe. Conducted deep customer research, created market differentiators, and guided a team of solution engineers and sales leaders, earning leadership recognition.• Tripled webinar attendance, generating eight $1M+ opportunities in 3 months with a tailored manufacturing campaign.• Produced > $1M revenue in two months with <2% investment. Led fireside chats with C-suite customers, organized round-table discussions with 30 lead prospects, and co-produced a product keynote that captivated a 750+ audience at the Manufacturing Summit 2022.• Enhanced deal sizes 3X and win rates 2.5X by establishing operational excellence centers for AMEA, APAC, and EMEA regions, unifying marketing practices as the single source of truth (SSOT) across diverse geographies for maximum impact.

• Developed impactful positioning, messaging, go-to-market strategies, crafted sales collateral, and tailored marketing plans for new verticals, significantly enhancing brand awareness and preference. These efforts addressed the critical needs of front-line and essential workers during the pandemic.• Led the swift launch of new disinfecting devices and doubled the chemistry portfolio for B2B and B2C partners during the COVID-19 pandemic, securing expedited EPA approvals and overseeing cross-functional collaboration in decision-making, packaging, product development, and launch strategies.• Drove 3-year strategic growth, personally creating content for two new devices and three chemistries on CloroxPro's digital platforms, aligning with brand identity to boost thought leadership and facilitate sales.• Developed compelling sales materials for new product launches and improvements. Boosted distributor engagement by sharing category expertise, product benefits, customer insights, and sales potential.• Spearheaded a national campaign focused on small businesses affected by COVID-19, overseeing consumer research studies that fine-tuned target audiences, and optimizing campaign outcomes.

Clorox is a global consumer goods and products manufacturing company with leading brands that have become household names. Clorox develops products in more than two dozen countries and markets them in more than 100 countries.As a member of the Sales Planning team, I was responsible for analyzing product categories, translating development opportunities into project plans, and building product roadmaps from AMPS (assortment, merchandising, pricing, shelving) to sales pitches.• Created and rolled out a new Tableau dashboard to consistently track and measure sales KPIs empowering global sales teams and projects with improved data accuracy, territory expansion, and several hours saved.• Successfully launched 12 new products within 10 months which resulted in 2X incremental sales vs projections.• Led a cross-functional team of 11 and increased product sales by 20% in 6 months, in the toilet products division.• Saved $2M by reducing merchandising vehicles by 60% across home hardware, grocery, and dollar retailers.

As a Sustainability lead, I was responsible for providing technical leadership on product lifecycle management, sustainability strategies, product development projects, the packaging solution design, product safety, proof of manufacturing and plant implementation.• Achieved cost savings and sustainability goals by executing bottle weight reduction in cleaning product group.• Led a team of strategic sourcing and consumer insights experts to launched 480 SKUs - saved >$5M annually in the process.• Implemented risk-mitigation programs for successful product delivery - water purification in disaster relief efforts.

As a Product and Packaging Development Scientist, I was responsible for creating product prototypes and managing the end to end development of 30 products in the Cleaning division for Dollar Tree & Family Dollar retailers.• Launched 8 new products in 1 year and managed products such as Bleach, Wipes®, Pine-Sol®, Toilet bowl cleaners.• Successfully established global supplier relationships with over 24 suppliers, vendors and contract manufacturers.• Executed supply chain risk assessment to validate strategy and implementation feasibility for the executive team.

As a Packaging Innovation Scientist, I was responsible for performing consumer tests and research interviews, for our Cleaning products using 3D printed prototypes, to enable the final design based on customer insights.• Invented a multi-component cleaning tool for the kitchen and bathroom product using design thinking principles.

As a Product Development Scientist working in the Advance Measurement Sciences team, I was responsible for leading technical investigations in product development. Role required deep scientific investigation and innovation for eight product groups including Clorox Cleaners®, Fresh Step®, Burts Bees®, Hidden Valley® Ranch.• In collaboration with Stepan Co.®: Discovered a new bleach-stable molecule, which led to four patents and three brand new product categories.

Investigated a new form of imaging and solving complex problems on protein structure determination - Mass Spectrometry (MS), Laser spectroscopy, biochemistry, and proteomics. - Successfully used UV lasers to fragment specific bonds and studied the radical products formed using MS. - Applied this to a novel technology of unambiguously identifying/ assigning disulfide bonds in peptides and proteins.

Worked on Nuclear Magnetic Resonance (NMR) Spectroscopy to solve complex biochemical and molecular biology challenges around drug discovery and protein structure determination. Innovated novel methods in the field of solid-materials investigation. Research projects ranged from quantum computing to drug discovery, to photo-molecular material science, to grow the fundamental science of NMR.Industry collaboration included a three-year partnership with Hewlett-Packard (HP) analytical labs to solve problems related to printing inks (a fascinating world!). - Developed new techniques to apply Nuclear Magnetic Resonance Spectroscopy (solid-state and solution-state) to solve analytical chemistry, biochemistry, molecular biology, and material science problems.