Studio 11's focus is on giving brands life, character, and spirit, through artistic skill, conceptual thinking, and brand strategy. Notable Clients: Hiranandani Hospital, Clozed, Fabmoney (previously Peppermoney), Tandem Studio, 2 Yards, Unicorn Group

Kakkoii is the Japanese slang or colloquial word for everything that’s desirable, cool, and trendy in pop culture. They’re a strategy-first agency for brave brands. They are also a communication, design, entertainment and personal branding agency; somewhere in between a sensei and magician; thus, nothing is done thoughtlessly!Notable Clients/Pitches: Mrs. Neerja Birla, Britannia, Vistara (In partnership with Toaster), Filo, Honeyveda, Dr Sharan Shivraj Patil, Anvil Energy

I was introduced to Afshan (founder and CEO), who was looking for a brand refresh for Aam Creative (previously Lifes for Social). After getting the opportunity to creatively direct the visual world for this young, bold brand, I was pleased to take on the role of creatively directing all things visual communication for Aam Creative's clientele.We’re Aam Creative, a multicultural marketing agency for modern brands looking to tell more culturally rich stories and connect with hard-to-reach cultural pockets. We believe in moving beyond stereotypes to deliver design experiences that are fresh, authentic, and globally loved. We are a global Gen Z, woman-led collective of storytellers, designers, and strategists known for marketing that shatters clichés and creates genuine connections with the South Asian and Middle Eastern consumer demographic, globally. Our Past and Present Clients: Deliverect, Prana Kitchens, The Cumin Club, Ark, Reclamation Magazine, Kaanjj, That Desi Spark, Tiya by Sania Maskatiya, Kiskadee Coffee, Atrangi and more.Services:• Branding and Strategy• Video Production and Content Creation• Website Design and Development

Art Direction:1. Art Direction & Strategy for Imagining Peace in collaboration with Re-Coghttps://imaginingpeace.eu/2. Art Direction & Strategy for 12th Man Brewing & Dajinana in collaboration with Differ Draft Design, Delhi3. Art Direction for Bira91 in collaboration with Kulture Shop, Mumbai4. Art Direction for Maisolos (Bespoke Fashion powered by AR)5. UI/UX for Naima - Pregnancy App based in Mumbai6. UI/UX for WishMyDate - Dating App Startup based in California7. Editorial Design for Coca-Cola's internal magazine in collaboration with Freemavens, London8. Producing my own digital magazine - “Sadharan” for nomadic designers.___Brand Strategy:1. Brand Strategy for Regina, UK (nutraceutical company), Cabron (Tequila), Itara (Lab-grown Diamond Jewelry), Bonabite (Ready to Cook Meals), Maii (Bodycare), and Au Naturel, Goa, India (Sustainable Blue Beauty) in collaboration with Fika, Mumbai2. Strategy assistance with Shalini Raghunathan, for Tipsy Tiger (Cocktail Mixers), in collaboration with Thought Over Design, Mumbai___Creative Producer:1. Manav Dhiman (also known as ManVsType)2. King of the World: (a graphic novel produced by Rohit Sawant, Abraham Varghese & Girik Jain)3. BUNxPAV STUDIO (2021-2022): Moodi Moon, IFFLA4. Pickle Studio (2023)

LOCAL is a graphic design studio that gave me the chance to wear several hats. * I helped manage timelines & client needs during onboarding, assisted on brainstorms for branding & strategy, copywriting for brand books & pitch decks, and assisted with business development, social media marketing & recruitment of new clients and talent for the studio. * I also assisted in setting up the research wing of the studio called, “Local Labs”.Link: https://www.instagram.com/local.labs/Notable Clients/Pitches: MAC Cosmetics, Girl Effect (London), Dr. Sheth’s, Viceroy Properties, Impresario Hospitality, Nua, Lightbox

A Good Feeling (AGF) was the parent company that housed, Design Fabric & Taxi Fabric. * I got the chance to manage and art direct on an international scale by working with Google & Snapchat (California) on exciting stickers, lenses & filter packs. I assisted on curating talent for the briefs as well as providing creative notes up until final production. * I compiled a research report by doing field work across Bangalore & Mumbai for Swiggy to address the pain points and solutions for current delivery executives, which would ultimately lead to new gear graphics, uniforms & delivery bags. * I also assisted in setting up exhibitions & events within our Mumbai studio.

Future Factory is a strategy & product design firm wanting to branch out in the visual communication space. * I assisted with Strategy for Future Factory’s in-house rebranding & helped create wireframes for the new website.* I helped in strategy and creative direction for a potential new logo for Eureka Forbes. * I prepared several award entries of FF products to be submitted for the Red Dot Design Award.

Worked under the BD/Strategy team. My role ranged from giving creative insights on strategies which included: pitch decks, brand look books, social media creatives, brand/campaign strategy, content planning, video scrip visualisation & direction and wireframing and creatively directing website & app screens. Notable Clients: Asian Paints, Lodha, Future Group, HDFC Ergo, Everyuth, Body Shop, Repeat Whisky, Star Group, DNA, L’oreal etc.