Originally a Gujju chhokri from Ahmedabad, now settled in Namma Bengaluru, I have 14 years of experience in advertising copy, 10 of which are in creative leadership across digital and integrated agencies in 3 Indian cities. I have always been an advertising buff since early childhood; I sang along every old Doordarshan ad jingle for as far back in childhood as I can remember and in fact, I never missed an ad break while watching TV serials! I have the pulse and psyche of both, the middle class Indian consumer as well as the evolving Indian Gen Z. I am well versed with diverse Indian cultural nuances. What motivates me to continue in this mad profession is the opportunity to create a body of work that can make a difference, that lets my country's richness shine through.I live with my husband-Dhruv and doggo-Grace. I am, in the end, a storyteller at heart; and an Indian Peggy Olson by profession!Specialties: Empathetic leadership Branding Strategy360 CampaignsTVCs and DVCsError-free copywriting Topical filmsWinning pitches Scripts in both English and HindiNo-nonsense meetingsOrganised way of working & process settingIndian culture insightsMentoring young talentPublic speakingTongue in cheek humorMaking Lists