Drayton Mayers Email & Phone Number

Memphis, TN, US

Memphis, Tennessee, US

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• The Cotton Board is responsible for the U.S. Cotton Research and Promotion Program and Cotton Incorporated and their $70 to $80 million budget. The company’s seventy four directors, comprised of producers, importers.
• Managed an operating budget of $4.3 million and 17 staff.
• Supervised a treasury of $80 million; generated $800,000 worth of new income; reduced operating cost by $750,000; implemented a new SQL database and ACH payment collection system.
• Implemented new governance strategy to better manage the Directors time and talent.
• Improved charter documents and all policy and procedure manuals.
• Reestablished the presence and credibility of the Board’s four regional communication managers.

• CCI increases exports of U.S. cotton fiber and U.S. manufactured cotton products. Its supply push- demand pull strategy delivers information; technology and sales support to buyers throughout cotton’s global supply.
• Produced and directed CCI’s Sourcing USA Summits I-IV. The very successful Summits supported new and existing sales totaling $2.2 billion worth of U.S. cotton fiber.
• Created an in-house creative agency that transformed CCI’s corporate collateral materials into award winning campaigns and a web enabled image bank that saved $2 million in production costs.
• Developed brand stewardship standards and multi-lingual manuals to manage usage of the COTTON USA Mark.
• Introduced PR to CCI’s marketing mix. In year one PR generated $4.4 million in free press and resulted in seven new COTTON USA Mark licensees. By 2006 PR contributed over $26 million in free press globally.
• Was a key member of the CCI’s China team established to strengthen relations with China, the largest buyer of U.S. cotton. Provided logistics, briefing materials and schedules for 15 in and outbound trade delegations.

• 2005-2007, Memphis, TN
• Managed the region’s budget and four country representatives. Opened a new office in Vietnam.
• Increased COTTON USA Mark licensees from 33 to 44 and mill consumption by 13 percent.
• In 2006 11.2 million units of apparel and home fashioned products valued at $145 million were labeled with the COTTON USA Mark.
• In 2006 point-of-purchase promotions (POP) in Thailand and the Philippines sold $3 million worth of product.
• Increased cooperative spend advertising by licensees and retail partners’ by 100 percent.

Chicago, Illinois, US

• Food - Export Midwest (formerly MIATCO) increases the export sales of U.S. food and beverage products by working directly with the U.S. food industry, government officials, importers and retailers throughout the world..
• Expanded the organization’s operating budget from $210 thousand to $5 million.
• Managed the organization’s first overseas office in Brussels, and established representative offices in Tokyo, Taipei and Hong Kong.
• Conducted 23 POP promotions in supermarkets and department store chains in the Far East, Southeast Asia and Europe. These sold over $80 million worth of food and beverage products.
• Participated in major trade shows in the U.S. and around the world. Produced the first and second U.S. Food Festivals in Mexico City, the 130 exhibitors sold $570 million worth of products.
• Developed training workshops and materials focused on the fundamentals and logistics of exporting; determining export readiness; research and prioritizing target markets; developing export marketing strategies; and the.

International Relations And Chinese Language

Business

Fine Arts