Diego Torres

Diego Torres Email and Phone Number

Brand Manager @ Del Monte Philippines
Metro Manila, Philippines
Diego Torres's Location
Madrid, Community of Madrid, Spain, Spain
About Diego Torres

I'm a marketing manager with 6 years of experience in FMCG and FinTech, I've led projects to push the envelope in marketing excellence and foster cross-functional collaboration across business development, sales, product, and operations. Guided by C-level leadership, I've developed an ability to make strategic decisions with a company-wide perspective, specializing in the creation of Integrated Marketing Communications (IMC) campaigns for B2C, B2B, and SaaS, alongside brand, trade, digital marketing, and event management.🚀 Professional Highlights:• Exponential User Growth: Increased user base to 600k through a targeted casual seller program at Maya Philippines, Inc., leveraging the #1 digital banking app status in the Philippines.• Award-Winning Campaigns: Crafted multiple integrated marketing campaigns, clinching awards like Adobo Video Fest, Anvil, Kidlat, and Tambuli Awards, through strategic collaborations with creative, PR, KOL, and media teams.• Innovative Loyalty Programs: Introduced the Philippines' first Bitcoin cash-back promo, pioneering a loyalty strategy that rewarded consumer app payments, setting new industry standards.• Strategic Product Launches: Successfully launched an installments product at Maya, attracting 200k consumers in 6 months and significantly contributing to the company's lending portfolio and profitability.• Market Leadership: At Emperador Distillers, Inc., maintained #1 market leadership in the imported brandy category through effective brand and market strategies.📚 Education: I have an International MBA at IE Business School, Madrid, with a foundation in Management Economics and Spanish from Ateneo de Manila University, Philippines. During my undergraduate studies, I founded a food business startup, achieving a 300% ROI in just one year.🌐 Languages & Skills: Fluent in English and Filipino, with basic Spanish. Proficient in Figma, Confluence, JIRA, Miro, Tableau, Looker, AWS, Salesforce Marketing Cloud, and various Adobe Creative Suite tools.🏆 Achievements: Secured 2nd place in the 2020 4As Young Marketers Competition, leveraging creative and strategic marketing acumen among industry giants.I am passionate about driving growth through innovative marketing strategies and building impactful partnerships. I'm always on the lookout for new opportunities to leverage my expertise in creating value for tech and digital ecosystems. Let's connect and explore how we can drive growth together.

Diego Torres's Current Company Details
Del Monte Philippines

Del Monte Philippines

View
Brand Manager
Metro Manila, Philippines
Website:
delmontephil.com
Employees:
2037
Diego Torres Work Experience Details
  • Del Monte Philippines
    Brand Manager
    Del Monte Philippines
    Metro Manila, Philippines
  • Bp
    Management Consultant
    Bp Mar 2024 - Apr 2024
    Madrid, Community Of Madrid, Spain
    • Served as a Management Consultant for bp, applying strategic analysis and innovative solutions to address complex business challenges as part of an Accelerated Management Challenge within my MBA curriculum.
  • Maya
    Associate Marketing Manager
    Maya May 2021 - Jun 2023
    #1 digital banking app in the Philippines• Acquired 600K users within 6 months through agile project management and cross-functional collaboration of a casual seller program, achieving an increase in SMB digital banking adoption.• Drove 200k user growth in 6 months through cross-functional efforts and agile product development for an installments SaaS product launch, enriching the lending portfolio of consumer banking and increasing profitability via CLM.• Achieved a 25% increase in app adoption and a 15% improvement in user retention rate within one quarter by launching the Philippines' first Bitcoin cash-back loyalty program via cross-functional leadership and agile product management.• Created a 20% surge in B2B software adoption among SMBs by leading a cross-functional team to plan and execute marketing programs for over 25 SaaS disbursements and payroll app business clients.• Generated 15% higher engagement rate by leading a cross-functional team of creatives, PR, tech, and sales, leading to an award-winning campaign through agile product management and development of IMC plans.
  • Emperador Distillers, Inc.
    Brand Manager
    Emperador Distillers, Inc. Mar 2021 - Apr 2021
    #1 liquor and spirits company in the Philippines• Orchestrated a 1.6M bottle sales increase within 5 months by launching a new Filipino soju brand, capitalizing on the Hallyu wave with strategic event marketing, brand strategy, pricing and distribution optimization.
  • Emperador Distillers, Inc.
    Marketing Officer
    Emperador Distillers, Inc. Jul 2018 - Mar 2021
    • Sustained #1 market position for an imported Spanish brandy by establishing brand strategy leveraging innovative digital marketing campaigns and strategic planning.• Grew 25% MoM sales by targeting young professionals through event marketing in popular bars and lifestyle venues, via digital campaigns tailored to those captivated by the aspiration and luxury associated with an imported Spanish brandy.• Maintained 20% market share by engaging middle aged men by sponsoring rotary events and golf tournaments, aligning the 
brand with symbols of success and tradition, reinforcing loyalty and maintaining its leadership in this demographic.
  • Emperador Distillers, Inc.
    Brand Assistant
    Emperador Distillers, Inc. Jul 2017 - Jul 2018
    • Expanded to a 1.2M bottle sales increase within 6 months by launching a local spiced brandy through a holistic IMC plan.• Maintained brand relevance for over 6 months by targeting university students through weekly on-ground events in key bars.

Diego Torres Education Details

Frequently Asked Questions about Diego Torres

What company does Diego Torres work for?

Diego Torres works for Del Monte Philippines

What is Diego Torres's role at the current company?

Diego Torres's current role is Brand Manager.

What schools did Diego Torres attend?

Diego Torres attended Ie Business School, Ateneo De Manila University.

Who are Diego Torres's colleagues?

Diego Torres's colleagues are Wenefredo Lumiares, Isagani C. Balbes Del Monte, Karel Abucejo, Ana Maria Kristina Arquiza, Clarissa Diana San Juan, Julius Waga, Pee, Mary Eileen Gulle.

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