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Education professional driven to help those that I teach become successful, productive members of society. Also driven to help transform my work environment into the most supporting environment possible for education professionals.
Self-Employed
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Retired, Associate Professor Morehouse CollegeSelf-Employed Jun 2023 - Present
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Associate Professor Of Marketing, And SalesMorehouse College Jul 2021 - Oct 2023Atlanta, Ga, Us-Conduct research focusing on African American students' attitudes towards sales as a profession; how to best teach sales to African American students; and how to best attract and retain African American students to a professional sales minor program.-Teach Principles of Marketing and Principles of Professional Selling to junior and senior students in the Division of Business Administration and Economics-Academic advisement of Division of Business Administration and Economics students as assigned. -
Associate Professor And Management, Marketing, And Sales Academic Program DirectorMorehouse College Aug 2019 - Jun 2021Atlanta, Ga, Us-Teach Principles of Professional Selling and Principles of Marketing to college juniors and seniors.-Develop extracurricular programs for Marketing Department students -Provide academic advisement to juniors and seniors with Management, Marketing concentration and/or Sales minor.-Serve as faculty adviser to the student-run Marketing Association.-Provide career and personal counseling to students upon request.-Recruit students for the Professional Sales Minor.-Cultivate and nurture partnerships with businesses that recruit or those that are potential recruiters of Morehouse Marketing and Sales students.-Conduct research in the area of consumer saving behavior and college student saving behavior, and the how marketing can affect diversity, equity, and inclusion efforts of corporations.-Develop teaching schedules for Management, Marketing and Sales professors.-Worked with Marketing and Sales professors to develop and maintain a strategy for the Marketing and Sales Department. -
Associate Professor And Marketing And Sales Program DirectorMorehouse College Aug 2008 - Jul 2019Atlanta, Ga, Us-Developed and shepherded through approval process new sales minor program which rolled out fall of 2014. -Teach Principles of Professional Selling and Marketing Research to college juniors and seniors.-Teach Principles of Marketing to college sophomores and juniors-Develop extracurricular programs for Marketing Department students -Provide academic advisement to junior and senior with marketing concentration and/or sales minor.-Serve as faculty adviser to the student-run Marketing Association.-Provide career and personal counseling to students upon request.-Recruit students for the Professional Sales Minor.-Cultivate and nurture partnerships with businesses that recruit or those that are potential recruiters of Morehouse Marketing and Sales students.-Conduct research in the area of consumer saving behavior, college student saving behavior, and the marketing efforts of charitable organizations.-Develop teaching schedules for Marketing and Sales professors.-Conduct classroom teaching evaluations and annual performance evaluations for Marketing and Sales professors-Worked with Marketing and Sales professors to develop and maintain a strategy for the Marketing and Sales Department. -
Director, Academic And Professional DevelopmentMorehouse College May 2017 - Nov 2017Atlanta, Ga, UsWorking out of the Office of Career Development and Engagement to provide programs, resources, and events to help students every step along the way to their dream careers—from identifying potential career paths, to developing skills to compete for them, to managing their career. Also working in collaboration with the Director of the Office of Career Development and Engagement, the Director of Career Services in Business and Economics and the Director of Science Training Programs to provide comprehensive and progressive career development for all students. Ultimately working to ensure that students from every discipline are fully supported in their professional or graduate study plans beyond Morehouse. -
Assistant Professor Of MarketingMorehouse College Aug 2000 - Aug 2008Atlanta, Ga, UsTaught Marketing Principles, Marketing Research, and Consumer Behavior to juniors and seniors in the Division of Business Administration and Economics. Managed the Division's Brown Bag Academic Research Speaker Series where Division professors presented their academic research on a monthly basis. Conducted research in the areas of the use of skin tones in advertising, consumer sales behavior, and student volunteerism if my effort to obtain tenure. -
Instructor Of MarketingMorehouse College Aug 1999 - Jul 2000Atlanta, Ga, UsTaught Principles of Marketing and Marketing Research to students in the Division of Business Administration and Economics while finishing my Ph.D. in Marketing. -
Marketing Specialist/Systems Engineer/Marketing Support RepresentativeInternational Business Machines 1981 - 1994Armonk, New York, Ny, UsMarketing Specialist-Developed and implemented integrated telemarketing campaigns for AS/400 mid-range family of products. Skills used: product knowledge, script writing, people skills, and lead management.Systems Engineer-Supported assigned customers in all areas of the sell cycle from inception to proposal, to ordering, to installing, to end-user support.Skills used: product knowledge, problem-solving, time management, training, project management, planning, ability to understand customer needs, customer relationship-building skills, leadership, guidance, the ability to build trust, persistence and follow-through, ability to understand a situation and make recommendations. Marketing Support Representative -A founding member of the IBM Multiples Marketing Program, an executive briefing program. Helped to: conceptualize and facilitate the goals and objectives of the program; develop marketing, seminar, and workshop presentations; and negotiated contracts to get the program off of the ground. Led briefings, seminars, and workshops in the areas of: usability testing of and training on end-user software, documentation, and computer hardware setup for Fortune 500 companies. Skills used were the ability: to listen to others and guide them into leading themselves to their own solutions; to effectively communicate the need for support to top level management; to effectively communicate planning needs to mid-level management; to assemble, instruct, and lead workshop teams; to inspect and critique results; and to monitor and guide test participants.
Cassandra Wells Skills
Cassandra Wells Education Details
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Georgia Tech Scheller College Of BusinessMarketing -
University Of Florida - Warrington College Of BusinessMarketing -
Clark CollegeBusiness Administation
Frequently Asked Questions about Cassandra Wells
What company does Cassandra Wells work for?
Cassandra Wells works for Self-Employed
What is Cassandra Wells's role at the current company?
Cassandra Wells's current role is Retired from Morehouse College.
What is Cassandra Wells's email address?
Cassandra Wells's email address is cw****@****use.edu
What is Cassandra Wells's direct phone number?
Cassandra Wells's direct phone number is +140493*****
What schools did Cassandra Wells attend?
Cassandra Wells attended Georgia Tech Scheller College Of Business, University Of Florida - Warrington College Of Business, Clark College.
What skills is Cassandra Wells known for?
Cassandra Wells has skills like Research, Public Speaking, Teaching, Strategic Planning, Marketing Research.
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