I was initially responsible for designing the paid strategy for all of Bungie’s international regions. In the second year at the company, I ascended to a fully global role and oversaw the entire worldwide paid strategy, budgeting, asset review and reporting.Top achievements:- Planned global media for Destiny 2: The Final Shape, achieving results that surpassed forecast and significantly increased ROAS across key media channels.- Increased revenue from emerging international markets for Destiny 2: Lightfall while maintaining strong performance in the U.S.Responsibilities included:- Integrating franchise marketing plans into the paid media strategy, defining the roadmap for media buying across all networks and channels in multiple markets.- Optimizing and managing campaigns targeting existing and new players, defining awareness and performance media buying tactics.- Managing relationships and deployment with top marketing channels, influencing partner buys towards improved advertising performance.- Analyzing campaign ROAS and other KPIs, in order to extract valuable insights for future media activations.- Uncovering opportunities for revenue growth, identifying and collaborating with different teams (e.g. Marketing, Analytics, Creative, Web, Creator Content) and driving projects to completion.- Defining key performance indicators for marketing campaigns and channels, partnering closely with the Analytics team and reporting to leadership.- Testing new sources of traffic, exploring diverse products, developing creative concepts, and experimenting with targeted strategies to enhance engagement and optimize performance.- Conducting detailed analysis and evaluating marketing campaign performance across different regions, channels, assets and audiences.- Ensuring strategy alignment between the Paid Media, Marketing, Analytics and Leadership teams.- Handling the media agency and mentoring other team members within the Digital Media team.

Was responsible for coordinating, managing, measuring and optimizing different growth strategies, as well as all aspects of the digital media campaign process.Among other things, that consisted of:- Developing the user acquisition, winback and retention strategies for the growth and go-to-market plans, proposing relevant target audiences, flight schedule and budget allocation for each brand.- Preparing detailed briefs for media agencies and creative teams, in order to create the most effective user acquisition, winback and retention paid media plans and assets.- Coordinating and managing the implementation, set-up, schedule and troubleshooting of new platforms and software, like integrated tracking or creative review tools.- Interfacing with different teams (Brand, Product, Executive, Web, CRM, Analytics…), in order to optimize the user experience and identify areas of growth and improvement.- Ideating ad creative lines to be deployed in the paid media campaigns by either adapting existing assets from HQ or proposing new concepts to A/B test.- Analyzing campaign results, from top-of-the-funnel metrics (e.g. CTR) to purchases and ROAS.

Managed several aspects of the digital marketing process, keeping it fluid for different teams and stakeholders, while acting as the authority for all things digital and media related.Top achievements:- Successfully participated in the strategy and digital launch of several game expansions, with one of the latest ones receiving the title of fastest-selling PC game ever.- Essential member of the digital marketing team, surpassing expectations in user acquisition and cost optimization and helping to increase the player base of the company’s subscription-based game in LATAM by around 20%.- Identified issues and helped devise strategies to drive growth for the company, resulting in the revamp of the payment system in Brazil and in the improvement of the user experience in one of the websites.Other responsibilities:- Coordinated and briefed agencies to develop media plans, successfully driving user acquisition and retention.- Implemented, monitored and optimized digital campaigns, working with Google, Facebook and Twitter Ads, and tracked their performance via Sizmek, DoubleClick and Google Analytics.- Managed the creative production, delivery and distribution, with acute attention to detail, including direct use of Adobe’s Photoshop, Premiere and After Effects.- Consolidated data and created reports on campaigns' performance, establishing best practices for top performing creative assets, formats, placements and platforms.- Acted as the liaison between the company’s legal and finance teams and its vendors, facilitating the drafting and signing of contracts and service agreements, as well as tracking of invoices.- Helped managing the editorial and advertising content of the company's proprietary platform, a software called Battle.net.- Assisted the CRM, Creative Services, Esports and Community teams.

Planned and managed campaigns for clients in different sectors.Top achievement:- Maintained friendly and respectful relationships with clients, and was appointed as Coca-Cola’s main point of contact within the agency.Other responsibilities:- Developed successful media strategies for several clients, such as Audi, Danone and Coca-Cola.- Identified the most relevant media and target audiences to generate the highest brand awareness and reach, planning for TV, radio, press, outdoor, cinema, digital and mobile.- Maximized advertising outcomes through key indicators such as GRP, OTS, exposure, frequency, impacts, penetration, impressions, reach, clicks, CTR, ROI, and others.- Evaluated campaign performance and transformed it into actionable business insights, through reports and data analysis.

Managed digital campaigns in Google and Facebook Ads for several clients, on behalf of the GroupM agencies (Maxus, MEC, MediaCom, Mindshare), including Volvo, Mitsubishi, GSK, Schwarzkopf.- Campaign management in Google and Facebook Ads, and ad copywriting in both platforms. - Interpreted data, extracting it from different platforms (e.g. Analytics) and modeled it in Excel.

Managed direct-purchase campaigns from the four GroupM agencies, maintaining stable impression delivery rates and ensuring brand exposure, through close contact with the publishers.Top achievement:- Was nominated the Trafficking division's team leader, overseeing the day-to-day operation.Other responsibilities:- Experience in Sizmek and DoubleClick ad servers.- Technical and commercial support for Xaxis, the company’s programmatic unit.

Forged and maintained relationships with national and international partners, and managed cost-per-lead and cost-per-acquisition campaigns, including e-mail marketing and virtual currency models.Top achievement:- As business grew in Brazil, spent three months in São Paulo, assisting the local team.Other responsibilities:- Identified new business opportunities and developed commercial and negotiating skills.

Wrote news, interviews, previews, reviews, opinion columns and feature articles about the video games industry, while also being tasked with proofreading and deciding on content production.Top achievements:- Was selected to co-host the MyGames TV show, broadcasted in a well-known cable channel.- Interviewed actor Anthony Daniels about his work as host of Star Wars: Live on Stage concert.Other responsibilities:- Kept a close contact with video game companies such as Sony, Microsoft, Nintendo and Ubisoft.