David Crespo Email & Phone Number

Seattle, WA, US

Salt Lake City, UT, US

Responsible for overseeing all phases of Search & Native Advertising from strategy and planning to implementation and daily management of $12.4MM in annual spend across the US, Canada, and Australia.- Developed strategy and partnered with Tech Org to create internal tools to automate ad creation and bidding more aligned with Zulily’s limited inventory and.

Ft. Lauderdale, FL, US

Optimized and allocated $7.2MM annual budget for Western Region and communicated performance and areas of concern or opportunity with leadership. Sole owner of CRO project responsible for improving lead conversion and usability of SEM microsites. Managed multiple vendors responsible for CRO and microsite maintenance as well as a single direct report.

Ft. Lauderdale, FL, US

Responsible for transitioning Search Engine Marketing program spending $24MM annually for Fortune 200 retailer from outsourced model to in-house management. Held key role focused on execution of projects inclusive of optimization strategies, management and expansions of analytics data, and creation of microsites.- Created initial campaign and keyword.

Oshkosh, WI, US

Maintained ownership role in developing strategy and setting annual goals in company’s core channels of SEM, SEO and Display as well as maintaining all Website Analytics. Managed and developed a team of three employees each responsible for meeting set goals for respective channels. Responsible for the development and iteration of A/B and multivariate.

Oshkosh, WI, US

Optimized on page SEO and improved organic rankings for product and ailment based pages while maintaining FDA compliance. Researched keywords, traffic and competition as well as generated channel specific reporting for ownership.- Optimized page titles, metatags and content around relevant highly trafficked keywords.- Maintained external blogs to generate.

Supervised website designers and programmers and oversaw projects from concept to completion. Responsible for the creation of proposals and programming documentation for all clients while managing client specific SEM and SEO campaigns.- Optimized client websites to increase ranking in natural search.- Monitored website production to ensure all deadlines.

Responsible for the maintenance and optimization of all paid search campaigns across Adwords, Overture and Local Search Engines. Provided regular weekly performance, ROI and expense reports tied back to individual Order IDs. - Increased internet marketing sales by more than 6%.- Expanded local search program to four additional cities as company expanded..