Spearheading a comprehensive overhaul of Retool's social media strategy, focusing on developer-centric content and alignment with core growth and retention objectives.– Conducted in-depth analysis of Retool's social media presence across LinkedIn, Twitter, YouTube, and online developer communities like Dev.to, HackerNews and more, benchmarking against key competitors in the space– Developed a data-driven content strategy framework, creating distinct content pillars and channel-specific strategies to address identified gaps and leverage opportunities– Crafted platform-specific recommendations to enhance engagement and reach, with a focus on technical audiences and enterprise decision-makers– Aligned social media efforts with key business priorities, including enterprise acquisition and self-serve activation, by developing funnel-appropriate targeted content strategies– Defined key persona attributes of our primary customers and users; research is now being used across the entire org.– Proposed strategies to leverage user-generated content and employee advocacy, enhancing community engagement and brand authenticity

Clients include:– Retool (coding platform)– Mercury (fintech)– Sendbird (communications API)I partner with B2B technology companies to develop and implement comprehensive social media strategies that drive engagement and business value. I specialize in helping companies balance technical credibility with broad market appeal, particularly in the developer tools and B2B technology space. My work involves creating strategies that resonate with both technical practitioners and business decision-makers.Key Service Offerings:– Conduct comprehensive social media audits and competitive analysis to identify strategic opportunities and gaps– Develop platform-specific strategies aligned with business objectives and audience needs– Create actionable content frameworks and guidelines to enhance brand voice and engagement– Design and implement engagement experiments to increase organic social conversations– Establish metrics frameworks for tracking and optimizing social media ROI– Lead strategic planning sessions with key stakeholders to ensure alignment and successful implementationAreas of Focus:– Multi-channel Strategy Development– Brand Voice Guidelines– Social Media Analytics & Performance Tracking– Community Engagement Frameworks– Developer Marketing & Technical Audience Engagement– B2B Social Media Best Practices

As Director of Marketing and Community at Shortboxed, I developed a data-driven growth marketing strategy, leveraging influencer partnerships, organic and paid social media, live event activations, and a best-in-class content marketing program. My experience as a seasoned marketing generalist allowed me to wear all marketing hats in the organization effectively. My work in content strategy, social and community strategy, and management drove app sign-ups, account creation conversions, and social/community engagement, establishing Shortboxed as the mobile app leader in the collectible comic book industry.– Increased total user base by 146% over 3 years by creating and implementing a community-forward growth go-to-market strategy– Achieved an average 96% user conversion rate through highly targeted and curated organic and paid social campaignsIncreased marketplace app buyer sign-ups by 15% through a targeted multi-touch marketing campaign, highlighting seller benefits and our approach to seller support– Drove engagement by maintaining an 80+% open rate for userbase newsletters, nearly 4x the industry average for entertainment apps, creating content based on quantitative data analysis and qualitative insights from Ops, Product and Engineering teams– Led all aspects of marketing, communications, influencer and publisher partnerships, and content creation; trained, mentored, and managed two direct reports and a team of 8-10 freelancers– Developed the content strategy and executed A/B tests and multi-channel marketing campaigns for major product launches, including Shortboxed Auctions, Price Guide, and Portfolio– Utilized graphic design and production skills to create engaging content for various media formats, including short-form video platforms such as Instagram Reels, YouTube Shorts, and TikTok– Created and trained the "Street Team," an influencer program engaging community content creators as authentic brand ambassadors

I defined and executed the relationship management strategy with the player community within the core games studio. I represented players' points of view and managed all external communications as the friendly, responsive, knowledgeable, and enthusiastic voice of Pocket Gems. As a teammate, I built strong, internal partnerships with our product and marketing teams to deliver against important business initiatives.– Designed and implemented programs to drive growth and healthy engagement, including weekly product and feature release livestreams on Twitch, and regular community events via the forums– Leveraged data-driven insights and critical thinking skills to make strategic product recommendations to Game Design and Monetization teams– Built strong, personal 1:1 relationships with our most loyal players to keep them engaged while communicating upcoming features and updates– Owned content creation and development (e.g. events, contests, videos, live streams, and marketing promotions) across various social channels, such as Facebook, Twitter, Instagram, Twitch, and YouTube– Acted as the liaison between our player community and dev teams, collecting and providing concise feedback to internal teams about player satisfaction, new feature requests, and working with the LiveOps teams to address bugs and other player issues– Managed four discrete community ambassadorship programs comprised of top Pocket Gems player influencers

Acquired by Wookey in March 2020.Sansar was a live events and community platform in the Metaverse.– Pioneered Community Management in what is now widely known as the Metaverse– Spent several hours a day in virtual reality, acting as a community liaison between our developer community and our internal developers– Acted as the social media domain expert, consulting on best practices, emerging consumer trends, new social platforms, and social media influencers and content creators– Designed and implemented Sansar's social media strategy across relevant social channels like Twitch, YouTube, Twitter, Facebook, and Instagram– Became the community subject matter expert in our proprietary game engine in order to engage with our developer community, answering questions and providing insights on building in-game– Tested, optimized, and analyzed campaigns and projects based on KPIs related to engagement, retention, and sign-ups– Partnered with business development, product, design, and engineering teams to develop and execute promotional campaigns– Designed, organized, hosted, and promoted 250+ internal and partner events in the Metaverse– Identified and onboarded relevant micro and macro-influencers to support product efforts– Built long-tail programs and engagement strategies to grow brand and product affinity

Established the social media program at Stripe and led all things social. Worked cross-functionally with marketing, communications, and design teams to launch products, provide product updates, and conduct company thought-leadership campaigns.– Evaluated where and how Stripe should be engaging with users on social media– Managed social launches of major product releases, including Stripe Radar, Billing, Terminal, Press, Issuing– Helmed content creation and curation across various platforms, defining program goals and tracking campaign progress by working with Design and Marketing teams– Designed and ran dedicated global social campaigns establishing Stripe social comms programs in 6+ different countries/regions, working with team members in each region– Worked closely with design and marketing teams to build brand consistency across products and channels– Grew​ Facebook audience by 33%, LinkedIn by 25%, and Twitter by 15% by supporting large product launches, creating content around compelling user stories, and advocating for employee engagement on socials– Designed and implemented a multi-faceted social media conversion funnel, incorporating content around product news and user-community resources, resulting in a 40% YoY increase in website traffic from social platforms

After the purchase of Automatic, I followed my manager to SutherlandGold where I established social media department and was an agency leader for all things social and content. Built agency influencer marketing, paid, earned, and owned media programs. Worked with clients in fintech, medtech, robotics, and consumer entertainment.– Drove strategy for clients’ social projects and ongoing programs, from the ideation and asset identification stage to go-to-market planning and execution– Ensured projects and programs mapped back to broader client objectives/goals– Lead social strategy for new business proposals– Created strategy and recommendations for upselling social programs and ideas across clients– Defined KPIs for client and agency social programs– Managed and trained freelancers, interns, and junior staff– Contributed to the operational efficiency of the firm by developing reusable documents, templates, and process creation– Provided strategic guidance and leadership to team members across the agency– Developed agency social training program

Acquired by SiriusXM in September 2016.Created and helmed social and content programs and given increased responsibility across high-visibility project management opportunities based on strong results, cross-functional team-building prowess, and project leadership performance. Launched two versions of Automatic’s hardware and software product and wrote copy that appeared nationwide in the Apple store, Target, and Best Buy.– Lead product copy development for a variety of media, including websites, brick and mortar, landing pages, email campaigns, infographics, and blog posts– Collaborated with subject-matter experts in data science, engineering, and product design to develop campaign content– Identified target audiences and created content strategies tailored to each segment– Owned the customer onboarding email process including content, sequencing, and reporting– Provided content creation and promotion thought leadership to teams across the organization– Oversaw QA program for all external-facing content– Grew Facebook audience by 25%, and Twitter by 30%– Increased YoY social-to-website traffic by 60%

Was the first social media hire and full-time social media employee at Twilio. Managed Twilio developer community. Expanded social into other parts of the organization. Created a social customer success program, a social demand-gen program, and established Twilio’s paid social program. Was promoted into managing Event Hosting and Accelerator Outreach programs.- Owned Twilio’s social and online presence across multiple channels including Twitter, Facebook, Google+, Quora, and LinkedIn- Established Twilio's presence in social channels and online communities relevant to the Twilio developer community- Worked with demand generation team to drive campaign-based conversions around content and events- Coordinated w/ field marketing and developer evangelism teams to implement real-time community support for conferences, meetups, and other live events- Launched and managed Social Customer Support program - Responded to Twilio support inquiries online and coordinated with Twilio Support on larger issues like crisis communications- Managed Twilio Accelerator Community Event Hosting Program- Created and helmed social branding and channels for Signal, Twilio's developer-focused tech conference- Defined and tracked KPIs of organic and paid social media campaigns-Grew Twitter following by 15%, Facebook by 20%

Was the first social media hire at Stealth Creative and one of the first members of the digital marketing arm of the agency. Created social media strategies for clients across a variety of different industries including: agriculture, banking, and cable television. Within three months of being hired, I had added social media and content strategy, reporting, listening, and monitoring capabilities to our menu of agency services.- Active client-facing role, responsible for providing strong creative and strategic direction on paid, earned, and owned - Partnered with internal Analytics and SEO teams to optimize content creation and implementation of paid, earned, and owned social media strategies- Performed competitive analysis to our clients using various social monitoring platforms- Established agency's social media toolset, workflow processes documents, and KPIs - Educated and presented to internal teams to develop agency awareness, and to aid the integration of social and traditional advertising- Managed agency and client editorial calendars- Collaborated with internal new business team to identify potential social media clients- Established agency blog- Developed social video seeding strategy for mini-doc series ‘The Edge of Farming’- Managed social ad campaigns

- Managed social media channels including Facebook, Tumblr, Twitter, and Quora- Created and curated blog content- Developed and ran influencer relationship program- Established tone and voice guidelines, as well as built out the branding strategy- Collaborated with CEO to develop and execute social media strategies

- Lead weekly lectures and discussions for 40+ students- Planned and implemented collegiate-level curriculum on topics including: Russian literature, music, culture, intellectual thought, and history.- Assigned and graded student essays based on a pre-set rubric and subjective personal analysis- Taught reading and writing techniques, close visual and textual analysis.- Monitored student progress and provided personal advising by holding office hours

- Client-facing role- Managed client social media accounts across Twitter, Facebook, and LinkedIn- Created and implemented data-driven social media strategies - Trained internal teams by creating and presenting social media workshops- Managed and created content for company blog

- Built and managed PrintNinja's online community on Facebook and Twitter- Worked closely with CEO to acquire online community assets- Designed and implemented the user incentive program- Created a cross-channel strategy on social platforms including Facebook, YouTube, LinkedIn, Quora, and Twitter.

My clients included entrepreneurs, tech startups, mobile gaming startups, musicians, influencer marketing platforms, and NPOs.

• Researched and Developed Programs for At-Risk Youth in Kansas City Area, programs were designed to allow children living in areas of poverty to be able to access and express themselves through the arts.• Created and edited highlight videos for Starlight Stars winners using iMovie• Advocated for the creation of a Development Internship successfully, partook in that new position by researching and writing grant proposals with the VP of Development.

• Generated leads for charitable and political organizations• Researched clientele mission statements and program goals• Developed, implemented and presented strategies to effectively raise funds for individual clients• Converted leads into donors using these strategies• Retained past supporters by giving them new and compelling reasons to renew support