Marketing Director - Technical And Executive Education
Nced
Marketing Director | Technical & Executive Education NCED, Norman, OK (5/2001-10/2004) *Converted a $26M cost center to a $2M profit center in under 4 years*Developed strategic partnerships to close recurring sales with corporations, government entities, and local businesses including GM, KnowledgeNet, State of OK, NASA, and AFLAC*Increased business from new clients 2000% in two years by converting transactional models to relationship focused models. *Shifted focus to a value proposition and solution packages, thereby building retention in existing customer base and increasing completion numbers in new customer bases. *Partnered with internal IT to develop an internal CRM tool to support marketing efforts. *Projected resource utilization within .02% (staff, classrooms, and housing) *Won grants to develop and deliver ongoing training with NASA, TSA, and VA.