Danial Darabi Email & Phone Number

Tehran Province, Iran

Managing products in Snapp, with more than 50 million users and 5 million rides per day, Snapp is Iran's first and leading ride-hailing app.

Spearheaded a pivotal redesign of Listing, Detail Pages (PLP & PDP), and Booking Flow, increasing AOV by 7% and GMV by 8%Executed usability testing on redesigned interfaces, enhancing conversion rates by 4% Developed a sophisticated PLP sorting algorithm, prioritizing pricing, availability, and preferences, which increased AOV by 4% and improved Look To.

• Led cross-functional teams of up to 25 people to deliver 7 minimum viable products and 6 growing products
• Collaborated with over 30 stakeholders to update product roadmap documents aligned with business objectives
• Conducted deep interviews with over 200 users to address pain points, resulting in strong engagement and retention
• Trained a 4-member UX design and research team to deliver high-quality products Designed over 6 features for an economic improvement product with a daily active user count of 70,000 within the first yearProjects.

Tehran Province, Iran

• Implemented Google Analytics and Hot Jar to analyze customer behavior, resulting in a 38% increase in the conversion rate from shopping cart to checkout.
• Added trust symbols to the checkout process to increase user confidence and further improve conversion rates.
• Analyzed the customer journey map and conducted technical SEO improvement, resulting in a 113% increase in clicks and a 400% improvement in display in Google results.
• Improved content structure and quality and rewrote meta titles and descriptions in 6 months to achieve the desired results.Projects:- MeatFarm E-Commerce- ArtyCody Gift Service- Iran Freestyle Portal- Sportish.

Tehran Province, Iran

London, England, United Kingdom

• Conducted online communication with the CEO and three product developers based in London to ensure alignment and collaboration across the organization.
• Developed a market entry strategy for the product, identifying potential opportunities and challenges in the market and defining a roadmap for successful market entry.
• Defined a list of minimum product features based on competitors' basic and performance features, ensuring the product meets the minimum requirements of the target audience and can compete in the market effectively.
• Developed the sitemap and user flow, ensuring the product was easy to use and navigate for the target audience, resulting in a seamless user experience.

• Collaborated on a project as a member of a three-person team, working together to ensure successful project completion and achieving project goals.
• Maintained direct communication with the technical manager and product designer throughout the project, ensuring effective testing and development and timely resolution of any issues.

• Developed a service management system using PHP, HTML, CSS, and JS, ensuring it met the organization's and its customers' needs.
• Contributed to developing the company website, ensuring it was user-friendly, visually appealing, and met the company's objectives.
• Collaborated with a technical team of four people, working together to ensure successful project completion and achievement of project goals.

Tehran Province, Iran

Master'S Degree, Business Administration And Management, General

Master Of Business Administration - Mba, Strategy, A - 3.0

Selected courses: • Decision Making • Strategic Management • Business Research • Behavioral Management

Bachelor Of Technology - Btech, Computer Software Engineering, Bachelor

Selected courses: • Software Engineering • System Analysis and Design • Database Management • Advanced Programming • Management.