Optometry: Professional Services, Program Director, Brand And Inclusion
Current• Brand Leadership: Serve as a leader and brand ambassador for MyEyeDr., driving initiatives that attract, engage, and retain top-tier optometrists and opticians. Foster an environment aligned with MyEyeDr.’s purpose and vision, positioning the organization as an industry leader.• Strategic Partnerships: Build and maintain strong relationships with external eyecare vendors and industry partners. Represent MyEyeDr.’s interests in key industry initiatives to enhance visibility and collaboration opportunities.• Training and Development: Provide training for new doctors on MyEyeDr.’s products, services, and processes to ensure seamless integration into the practice. Offer guidance on building strong doctor-patient relationships and delivering exceptional care. • Talent Acquisition: Design and implement innovative strategies to identify and recruit diverse eyecare professionals, including active, passive, and emerging talent. Partner with internal teams to ensure effective outreach and engagement.• KOL Development: Identify and cultivate key opinion leaders and ambassadors within the eyecare community. Drive initiatives that elevate MyEyeDr.’s reputation and broaden its influence in the industry.• Clinical Perspective: Serve as a resource for strategic initiatives, providing insights on partnerships and programs that align with organizational goals and enhance clinical engagement.• Marketing Collaboration: Partner with marketing and talent acquisition teams to design and execute impactful campaigns across multiple channels, including digital platforms, print materials, video content, and live events. Focus on engaging and connecting with the broader community of optometrists and opticians to promote MyEyeDr.’s brand.• Diversity Goals: Lead efforts to research, develop, and execute strategies that support MyEyeDr.’s diversity and inclusion objectives, ensuring the organization remains a trusted and equitable leader in the eyecare industry.