Andrea Demarchi Email & Phone Number

Jersey City, Nj, Us

Brand Strategy & Identity • Work with clients to refine the brand across all critical elements - including brand positioning, narrative & messaging, aesthetic, and tone of voice - to have a clear, differentiated, and impactful point of view• Gain and maintain a deep understanding of the client's consumers and the competitive landscape, utilizing insights to identify opportunities and inform strategy• Work with In Creative team to guide and unify the creative direction of the brand, and develop unique and out-of-the-box brand campaigns and experiences to bring the brand to lifeContent Strategy & Brand Partnerships• Craft platform-specific content strategy across social channels that will differentiate the client as a brand and allow the client to engage with their target audience in order to grow an enthusiastic community• Source and develop relationships with influencers and content creators that align with their brand and content strategy• Work with creators to develop ideas and produce content• Stay on top of what is trending and relevant in culture and on each social media platform to inform content production• Build an audience then nurture and grow the community beyond the launchOmnichannel Marketing• Develop and execute brand launch strategy to ensure explosive success out of the gate and a strong foundation for growth• Develop and implement 360° omnichannel marketing strategies while working cross-functionally to ensure the success of all product launches and marketing initiatives• Establish strategic partnerships and collaborations, and develop word-of-mouth opportunities to increase awareness and build brand equity• Manage marketing budget, effectively prioritizing and allocating resources and media

Asbury Park, New Jersey, Us

Lead Marketing & Publishing team on marketing strategies and event execution across all platforms.• Produce year-round sold out virtual events • Promote and work with sponsors for the sold-out events with 28 speakers and over 1,000 attendees.• Write, edit, and publish articles using WordPress website platform.• Create graphics for articles and social media campaigns.• Maintain and track social media progress using HootSuite and Google Analytics.

Asbury Park, New Jersey, Us

• Lead communication team on social media strategies and event execution.• Interview, research, and create assigned articles for the TEDxAsburyPark blog.• Promote and work with sponsors for the sold-out events with 28 speakers and over 1,000 attendees.• Write, edit, and publish articles using WordPress website platform.• Create graphics for articles and social media campaigns.• Maintain and track social media progress using HootSuite and Google Analytics.

Rosemont, Il, Us

• Create email campaigns informing ASPE NJ Chapter Members.• Create and maintain the NJ ASPE Website.• Contact NJ ASPE Members when their membership needs renewal. • Celebrate members' milestones.• Attend and actively participate in all scheduled NJ ASPE meetings and conference calls.• Offer unbiased recommendations and work for the good of the organization and membership.• Respond to communications from chair and staff liaison in a timely manner.

• Create brochures, advertisements, invitations, flyers, and letterhead.• Construct email campaigns to promote events and sponsors. • Write, edit, and publish articles using Wordpress website platform.• Work with a team that is based throughout New Jersey on projects to promote the Engineers Club of New Jersey.

Neptune, New Jersey, Us

• Organizing company conferences, trade shows, and major events.• Overseeing social media marketing strategy and content marketing.• Evaluating and developing our marketing strategy and marketing plan.• Planning, directing, and coordinating marketing efforts.• Communicating the marketing plan.• Researching demand for our products and services.• Identifying potential customers.• Developing promotions with advertising.• Compiling and creating digital assets describing Cullen Company offerings.• Developing and managing advertising campaigns.• Building brand awareness and positioning.• Supporting sales and lead generation efforts.• Coordinating marketing projects from start to finish.

• Write, edit, and publish articles for the Spirit Science website and social media platforms.• Articles have gained over 18,000 Facebook shares.

Shelton, Ct, Us

• Write, edit, and publish original smoothie recipes using Vibrant Health products. • Digital Photographer for website articles and social media.

• Created, executed, and tracked Social Media Campaigns for 4 physical therapy clinics.• Created and distributed marketing materials such as brochures, mailers, and flyers.• Updated company website with photos, Physical Therapist’s profiles, and Yelp advertising.• Wrote Press Releases and contacted local news media.• Created and maintained relationships for referrals from general practitioners and specialists.

New York, Ny, Us

New York, Ny, Us

• Organized and set up over 400 events with an attendance of 300 - 5,000 people at each event.• Collaborated marketing strategies with fellow promotions associates for street team promotion.• Promoted Hudson River Park events throughout Manhattan and Brooklyn.

Neptune, Nj, Us

Braintree, Ma, Us