Matthew Carlson

Matthew Carlson Email and Phone Number

Director of Product Design - Adobe Stock @ Adobe
San Francisco, CA, US
Matthew Carlson's Location
San Francisco, California, United States, United States
About Matthew Carlson

I'm a product strategist and experience designer. I help companies to envision new products, brands and services, then build them. I work with leaders and product teams to understand business goals and desired outcomes, then define the ideal experience that will deliver on those goals. I'm good at distilling bold visions into actionable strategy, and at driving alignment in big, crowded rooms. My whiteboard skills are legendary and I can sketch a reasonably good interface at the drop of a pen. SPECIALTIES: Product Strategy, Experience Design, Design Thinking, Application Design, iPad & Mobile Design, Brand Strategy, Brand Identity, Brand Name Development, Web Design and Illustration

Matthew Carlson's Current Company Details
Adobe

Adobe

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Director of Product Design - Adobe Stock
San Francisco, CA, US
Website:
adobe.com
Employees:
40967
Matthew Carlson Work Experience Details
  • Adobe
    Director Of Product Design - Adobe Stock
    Adobe
    San Francisco, Ca, Us
  • Adobe
    Director Of User Experience Design - Education, Fresco And Fonts
    Adobe
    San Francisco, Ca, Us
  • Adobe
    Director Of User Experience Design - Education, Fresco & Fonts
    Adobe Jun 2023 - Present
    San Jose, Ca, Us
    I’ll be working with the team to bring *creativity for all* to students and educators around the world. Along with my role in education I lead the design effort for Adobe Fresco, the best drawing app in the world, and Adobe Fonts (so many delicious fonts). Basically, I'm a kid in a candy store.
  • Adobe
    Director Of User Experience Design - Creative Cloud
    Adobe Nov 2017 - Jun 2023
    San Jose, Ca, Us
    My teams help people to discover the right Adobe products, learn how to use them, find inspiration and reach their creative goals. Plus, I run a pretty good brainstorm.
  • Twitter
    Director Of Product Design / Business Products
    Twitter Aug 2014 - Nov 2017
    San Francisco, Ca, Us
    Responsibilities - Led Twitter’s Business Product Design teams: Ads & Exchange, Twitter Dashboard, Business Profiles and Customer Service. Collaborated with Engineering and Product Manager counterparts to shape strategy, define the roadmap and ship product. Managed designers and design managers, helping them to have impact and achieve their career goals. Recruited passionate and inspired UX designers, managers and content strategists to join our team.
  • Facebook
    Product Design Manager
    Facebook Mar 2013 - Aug 2014
    Responsibilities - Led project teams to define and design new advertising products. Worked with product management, engineering and product marketing teams to build and launch those products. Managed the development of a cohesive visual brand for Facebook’s business interfaces.
  • Hot Studio
    Principal Of Experience Strategy And Design
    Hot Studio Oct 2009 - Apr 2013
    San Francisco, Ca, Us
    Responsibilities - Collaborated with a diverse range of companies to identify opportunities for new products and services, based on their business strategy and competitive landscape. Worked closely with key client stakeholders to build a shared vision and develop approaches to product innovation. Created proof-of-concept's, prototypes and videos that demonstrate the value proposition of new products to partners and press. Developed strategic roadmaps that show organizations how to integrate new offerings into their existing business plan. Managed teams through the product development process: from initial concept and branding, through UX and UI design, to shipped code. Achievements - Helped grow the strategy practice at Hot Studio from 1 person to 9 people, establishing best practices in product innovation, design thinking and experience design. Led Hot Studio's expansion into mobile and tablet design, beginning with the development of the Zinio iPad App. Led key marketing efforts, including the repositioning of Hot Studio and the redesign of Hotstudio.com. Established multi-year client relationships. Clients - TicketFly, Zinio, AIM, Aol, AAA (TripleSpot), Intel (StoryPlay), Hearst AppLab, Marie Claire Magazine, Seventeen Magazine, Sungevity, Marin Magazine, Time, Aetna, HP and Kno
  • Continuum
    Principal, Brand Experience
    Continuum Oct 2003 - Nov 2009
    Boston, Ma, Us
    Responsibilities - Led multidisciplinary teams to translate customer insights into meaningful design solutions. Developed creative processes that allow researchers, strategists and designers to take a collective approach to problem solving. Planned and conducted customer research, experience audits, retail audits and analyzed findings. Engaged clients in the creative process through collaborative workshops and brainstorms. Created tools that helped clients socialize innovation within their organizations, including Persona Development, Customer Journey Mapping, and Experience Modeling. Crafted customer-centric brand strategy programs that map across multiple touchpoints. Achievements - Diversified the client base through strategic business development and sales engagements. Expanded the capabilities and capacity of the practice through selective recruiting. The Brand Experience practice grew from 4 to 24 employees in 6 years, and was the most profitable group at Continuum. Clients - CVS/Pharmacy, Center for Creative Leadership, DxTech, Harvard Business Review, InterContinental Hotels, Pfizer/Listerine Agent Cool Blue, PRTM, Perspecta Trust, The Polar Defense Project, Sprint, Zarafina from Sunbeam
  • Dept 3, Inc.
    Principal / Founder
    Dept 3, Inc. 2000 - 2003
    Cofounded Department 3 in the fall of 2000. Coauthored methodology and corporate positioning. Contributed to all aspects of the company’s creative output: from project definition and information architecture to concept development and design execution. Department 3’s engagements encompassed brand strategy and identity development, print design, interactive design and packaging. Clients included PeopleSoft, UltimateTV from Microsoft, CMCD, Logitech, Macromedia, Robert Mondavi, One & Co and ReadyMade Magazine.
  • Phoenix Pop Productions
    Design Director
    Phoenix Pop Productions 1999 - 2000
    Built Phoenix Pop’s brand development practice. Worked with the management teams of start-up companies to define their marketing strategy and product offering. Managed the brand development process: from corporate positioning and naming through design execution and the creation of corporate identity guidelines. Helped to grow the user experience discipline; including the development of information architecture and interactive prototypes. Led the interface design process, from concept development through production. Clients included Spotlife.com, iTheo.com and ShipServ.
  • Studio Archetype / Clement Mok Designs
    Senior Designer
    Studio Archetype / Clement Mok Designs 1995 - 1998
    Worked on groundbreaking Web projects involving new systems of information architecture and functionality. Lead the development of user experience and visual design on initiatives for UPS, RealNetworks and IBM (the Kasparov vs. Deep BlueWeb site). Led the design on branding projects for Fortune 500 companies, as well as high-tech startups. Developed identities for Intel, 3com, ShareWave and Scient.
  • Monnens-Addis Design
    Junior Designer
    Monnens-Addis Design 1994 - 1995
    Designed sales and marketing materials for consumer goods giants such as Clorox, Golden Grain, The Learning Company and Dreyer’s. Learned the details of design production. Mastered the fine art of marker comps and tracing type. Art directed photo shoots and built comps.

Matthew Carlson Skills

User Experience Interaction Design User Interface Design Experience Design Web Design Design Thinking Concept Development Information Architecture Brand Development Design Strategy User Centered Design Creative Direction User Experience Design User Research Illustration Visual Design Packaging Branding And Identity Brand Architecture Mobile Devices Product Design Creative Strategy Information Design Art Direction Corporate Identity Graphic Design Mobile Design Logo Design Workshop Facilitation Ipad Brand Strategy Company Naming User Interface Wireframes Visual Identity Design Graphic Facilitation Visual Language Brainstorm Facilitation Business Model Innovation Design Workshops Workshop Development Service Design

Matthew Carlson Education Details

  • University Of California, Berkeley
    University Of California, Berkeley
    English Major / Art Minor
  • Academy Of Art University
    Academy Of Art University
    Graduate Studies In Graphic Design

Frequently Asked Questions about Matthew Carlson

What company does Matthew Carlson work for?

Matthew Carlson works for Adobe

What is Matthew Carlson's role at the current company?

Matthew Carlson's current role is Director of Product Design - Adobe Stock.

What is Matthew Carlson's email address?

Matthew Carlson's email address is ma****@****jar.com

What is Matthew Carlson's direct phone number?

Matthew Carlson's direct phone number is +141586*****

What schools did Matthew Carlson attend?

Matthew Carlson attended University Of California, Berkeley, Academy Of Art University.

What are some of Matthew Carlson's interests?

Matthew Carlson has interest in Children, Civil Rights And Social Action, Politics, Hot Studio, Environment, Education, Science And Technology, Human Rights, Arts And Culture.

What skills is Matthew Carlson known for?

Matthew Carlson has skills like User Experience, Interaction Design, User Interface Design, Experience Design, Web Design, Design Thinking, Concept Development, Information Architecture, Brand Development, Design Strategy, User Centered Design, Creative Direction.

Who are Matthew Carlson's colleagues?

Matthew Carlson's colleagues are Sri Titi, Timileyin Bamidele, Ken Klingler, Olsjan Goxhaj, Roshni Astroworld, Google Wala, Clayton Humberto.

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