Dreams and Magic introduces: New cost-effective Augmented Reality technology, specially tailored to the needs of defence industries Dreams and Magic is now charging forward with Augmented Reality (AR) technologies for use in the marketing of defense products.Understanding the unique needs of defense companies in presenting their products visually, on film, at trade shows as well as for and other marketing needs, Dreams & Magic has brought together breakthrough, proprietary technologies, seasoned programmers and experienced designers and animators to provide customized state-of-the-art solutions that are both stand-out as well as cost effective and license-free! AR technologies are ideally suited for many different uses: in videos, presentations and product demonstrations, at trade shows and info booths, for a wide range of marketing and branding applications, for internal communications as well as for a wide range of training uses. So what is Augmented Reality all about and what makes it so particularly essential & powerful for use in defense industry marketing and publicity?Simply put, AR allows computer-generated content to be superimposed over a live camera view of the real world. Identifying the need for advanced cutting-edge display methods in military uses, we incorporated technologies similar to advanced video games, integrating computers, software, cameras and digital displays into a single innovative display system. By taking live video streams and incorporating them in computer generated real-world environments, we blur the distinction between what's real and what's computer-generated. Fantasy becomes reality!