Leeann Christopherson Email & Phone Number

Hired to create the company’s first marketing program in its 50-year history in order to compete with larger entities.Job highlights and responsibilities:-created the SOQ that allowed the company to secure the construction contract for the new downtown location of Memphis Brooks Museum of Art; -directed an external advertising agency to revamp the company’s existing website into a more proactive marketing tool; -revived dormant social media accounts by creating and implementing new digital strategies and turning them into robust, brand reinforcement tools;-built RFP responses and accompanying presentations for external audiences; -created the presentation that persuaded Memphis City Council to dedicate a road to a company principal in celebration of his 50 years with the firm;-coordinated, organized and maintained photography for project archives; -penned articles for the Memphis Business Journal about high-profile projects, exceeding projected readership analytics.

Worked as both a freelance graphic designer for advertising agencies and as a complete graphic design resource for local businesses. In addition to graphic design, tasks included project management, client presentations, production management, budgeting, planning, business development, invoicing and all requirements of running a small business. Clients include Hilton Family of Hotels, First Tennessee, International Paper, Theatre Memphis, Ballet Memphis, The Med, ServiceMaster, Desoto County Tourism and Union University.

Greater Memphis Area

Work within the school’s communications department as head of creative services and lead designer. Collaborate with team of in-house writers and manage freelance design resources to address a wide range of projects to support the marketing needs of the school – especially those of the admissions and advancement departments. Design or oversee the design and production of 8 annual magazines and a single annual report. Other responsibilities include:- ensuring implementation of brand guidelines and maintaining a uniform visual approachon all materials;- serving as a liaison to the external advertising agency and to the external digitaldevelopment company for creation of select admissions materials and organizationalwebsites;- developing materials and graphics for use on the organization’s social media channels;- creating and making presentations to internal audiences;- managing external creative resources such as photographers, illustrators and graphicdesigners;- managing print production of projects ranging from magazines to the school’s stationery package;- setting up, organizing and maintaining an archival system for the communicationsdepartment.

Top 15 marketing firm in Memphis specializing in strategic approach to marketing and sales. Created award-winning, results-focused creative. Process often included testing various messaging channels before determining the best path for the customer. Led two rebranding efforts culminating in grand opening events. Managed team members to deliver against these deadline-oriented projects with scope that included new identities, websites, rebrand events and assorted collateral materials. Created, proofed, budgeted, and managed production of a corporate benefit program consisting of at least 20 collateral pieces in both English and Spanish. Driving force behind all collateral for The MED Foundation's Gala for two years. Clients include The MED Foundation, Thomas & Betts, and Lucite International.

Developed concept for business that creates and markets collegiately themed baby bedding/nursery decor and stationery products such as birth announcements, birthday party invitations, holiday cards and more. As originator of this business, worked with Collegiate Licensing Company to earn licensing approval from several colleges. Also responsible for all marketing and sales efforts, including online retail store, social networking, and exhibits; as well as production oversight and materials sourcing.

Presented information about government consolidation and how it impacted other communities to small-to-medium audiences, solicited feedback, and brought this information back to the Memphis and Shelby County Metropolitan Charter Commission. In addition, managed all social media outreach.

Served as a senior member of this small graphic design firm with responsibilities that included working directly with clients to understand their needs, developing project parameters, collaborating with external resources and bringing projects to completion on time and on budget. Clients include Blockbuster Video, Malco Theatres, Memphis College of Art and Tasco Optical Gear.

Held position of senior designer at this large design firm which required working as part of a multi-person team on long-term, multi-faceted projects for Fortune 500 clients such as International Paper and FedEx.

Clients include Harrah’s, Blockbuster Video and Methodist Hospitals.

Journalism Department

Bachelor'S Degree, Graphic Design

Education record