cool ideas & bright thinking coming your way.say hi to work together :: hola@dreavelaz.com

Directed creative ideas with very talented folks.Featured clients included: Google, Netflix, Klarna, Coinbase, Pandora Jewelry, and Coach.

- Lead the development of insight-driven brand and campaign strategies for clients across various industries.- Conduct primary & secondary research along with other fundamental market and audience analysis to generate insights that drive clear strategic recommendations.- Leverage findings to write insightful brand strategies and creative campaign briefs that jumpstart concepting and inspire ideas that encompass multiple channels.- Translate strategies into media plans and communication frameworks that ensure we effectively reach the right audiences in key markets.- Collaborate with internal teams and external parters to guide the development of creative brand and advertising solutions, ensuring work is always mapping back to the brief.Skills include: writing briefs, design thinking, competitive & market analysis, insight mapping, brand auditing, brand positioning, user testing.

Aligned with select partners to develop impactful marketing strategies and compellingconcepts through thoughtful narratives that engaged audiences and drove results.Clients Included: Amazon, Pat McGrath Labs, Saks Fifth Avenue, and New Zealand Tourism.

I had the pleasure of working with a team of incredibly talented people to ideate, develop, and execute award-winning experiential projects for both the Refinery29 brand (such as 29Rooms) and our brand partners.As Sr. Creative, my role was to develop immersive, narrative-driven experiential marketing initiatives for brands that built genuine relationships with consumers. This included leading the creative process from ideation through execution by brainstorming concepts, developing the narrative of the experience, building presentation materials, and providing art direction for look and feel. Clients I've worked with include: Google, HBO, Amazon, Netflix, Toyota, Adidas, and Perrier.Awards + Special Mentions:2017 Digiday Publishing Awards | Best Live Event: 29RoomsBizBash Top 10 Innovative Brands 2017: #10 Refinery29BizBash 2017 Event Style Awards: Best Event Decor

Since 2011, FindSpark has produced 200+ educational career events for 15,000+ people that inspire career optimism in diverse young creatives around the world and empowering them with actionable, life-changing tips and tools. We work with top brands to connect them with diverse and ambitious students and young professionals through custom events that provide fun, productive, and engaging experiences.We specialize in diversity programs, producing unique events like our Inside Looks with BuzzFeed and The New York Times, and custom recruitment and employer branding events with Birchbox, Warby Parker, Blue Apron, and AOL.My role includes:- Develop brand strategy and execute all design elements for career development programs and large-scale events of up to 500 attendees. Past projects include: Hustle Summit, #FindSparkFest, and Career Groundbreakers Conference.- Act as lead contact for key partners to evaluate their needs and tailor partnerships that deliver measurable results. Clients I've worked with include: Showtime, Peace Corps, 16 Handles, IPG Mediabrands, L'Oreal, Madison Square Garden, Livestream, NYU School of Professional Studies, Macmillan Publishers, and Oscar Health.- Ideate concepts and develop pitches for creative marketing campaigns that include social and editorial branded content, native advertising, influencer partnerships, experiential activations, and in-kind collaborations. - Oversee partner sales, which includes training and leading a sales team to close corporate partnerships that lead to sustainable company growth. Interested in learning about how FindSpark can connect your brand to an audience of 20,000+ diverse, career-oriented millennials? Say hi! - drea@findspark.com

Highlights: Hustle Summit- Brainstormed and executed the strategy for a full-day networking event for 500+ students and young professionals interested in meeting reps from some of the best companies in New York City.- Led a team that performed partner sales outreach. Featured partners included: General Assembly, Oscar Health, Peace Corps, Tattly, and 16 Handles.- Designed and executed the brand identity for a large-scale event. Deliverables included: logo, website, manifesto, print graphics (posters, postcards, banners), social media and digital graphics, tote bags, and stickers.///////- Built and maintained our employer relations through active outreach and account management. Partners include: The New York Times, BuzzFeed, HBO, Viacom, Blue Apron, Livestream, and MKG- Restructured our sales processes by implementing a comprehensive CRM system and designing a full sales cycle process with guides for efficient lead generation practices, qualifying buyer personas, and customizable sales sheets for pitching new business..- Produced a full-day career conference in partnership with NYU School of Professional Studies. The event resulted in 240+ attendees (a 30% increase from the previous year) and gained 3.7+ million impressions on Twitter. Young professionals gained insight from 40+ speakers from top companies, including Warner Music Group, VICE Media, Edelman, DoSomething, The Ritz-Carlton Hotels, ASPCA, and more.- Brainstormed and executed creative strategies for career development programs for topics like resumes, interviewing, social media, and creating websites. - Ensured brand was visually consistent across web, print, video, etc trough the design of all digital and print materials.- Initiated and closed 15+ partner deals, generating $20,000+ in revenue to the company.

- Developed and maintained a database that tracked all project timelines, scopes, progress, and the time allocations for a team of 20 creatives. - Liaised all communication between the creative and account teams, building strong relationships and maintaining clear and constant communication between both teams to ensure all creative needs and deadlines were met for client work. - Partnered with Creative Directors to determine which creatives had the skill sets that best met the requirements for incoming client projects. - Collaborated with the New Business team to assign creatives to new business initiatives, staying involved throughout the entire pitch process to ensure all creative needs were met.

- Worked alongside the Creative Resource Manager to track and manage the workflow that came form our different accounts into the creative department.- Maintained and updated the creative department project calendar and project status report on a weekly basis.

- Facilitated in the organization and coordination of a variety of cultural and leadership exchange programs with the U.S. State Department and U.S. embassies worldwide.- Enhanced Meridian International’s outreach through the design, writing, and editing of content for a range of communication vehicles, including brochures, newsletters, and flyers pertaining to various of GlobalConnect’s projects.- Designed marketing materials like pamphlets, program books, and website content, including the design for a logo for Meridian’s “Zambia Soccer Exchange Program.”

- Assist in the development and management of various scholar programs and events pertaining to the Latin American and Caribbean region by maintaining correspondence with caterers, sponsors, and any other individuals considered necessary components for the effective and successful execution of all of the events.- Developed first-hand knowledge in the special events industry by assisting in the preparation, progress and organization of the Center’s “14thWestern Hemisphere Security Colloquium”, a three-day event for 95 professionals.- Expanded professional communication skills by assisting in the publicity of events through various forms of contact with representatives of various embassies, corporations and governmental agencies.

- Used creative, analytic and quick-thinking skills to create and develop an effective brand presence in the marketplace for top clients such as Heineken®, Bacardi® and Harris® Paints.- Responsible for the management of the Heineken® and Bacardi® social media accounts, posting tri-weekly updates regarding upcoming events, surveys and overall product announcements that aided in building and maintaining an online community.- Collaborated with 5 other interns in the brainstorming, development and presentation of a Heineken® Christmas campaign and a Heineken® television commercial that are currently being considered for execution by the client.- Gained overall knowledge and understanding of the operations within advertising agencies by completing a two-week rotation through the account services, media services, production, traffic and creative departments workings.

- Developed a records-keeping system in Microsoft Excel that references all documents in the museum’s library, creating a simplified and more time-efficient process of obtaining data.- Oversaw the traffic of artworks by keeping record of all the pieces of art that entered, left and were in current possession of the museum.- Collaborated with the Museum’s Program for Assistance to the Artist (PROA), contacting current artists to verify their availability in the matter of including their works in future exhibitions.