Dr. Emilia King (nee Zboralska) is a creator, educator and researcher with a focus on challenging the status quo in Canada’s media system. She has a unique profile that combines professional creative practice with award winning, rigorous research on media entrepreneurship and policy. Emilia is the co-founder and CEO of Pink Moon Studio, an end-to-end media company that focuses on bold and distinctive storytelling through both its branded and original content divisions. She is also an Assistant Professor at Ontario Tech University. Prior to this, she led Toronto Metropolitan University’s entertainment media innovation incubator, the Transmedia Zone, and she was Co-Director of the Innovation Studio. Emilia’s research investigates the political economy of entrepreneurship in the digital-first sector and provides the first benchmark analysis of gender and race across key creative roles in Canadian web series. Her work has been published in peer-reviewed journals, and she has presented at conferences worldwide.Emilia is the former president of the Web Series Canada, and the current Chair of the Independent Production Fund. She is a strong proponent of design thinking as a problem solving and audience engagement strategy and leads design jams that bring together a wide cross-section of stakeholders to address social, cultural, technical, organizational, and policy challenges.