Vice President, Director Of Marketing Services
CurrentOversaw and managed a geographically-diverse team focused on building credibility through effective marketing communication campaigns, including 18-month advertising and conference sponsorship plans.Ensured adequate staffing for qualification and proposal efforts within the United States.Conducted competitiveness reviews for dozens of key pursuits to ensure the qualification and proposal documents contained a clear message, addressed client needs, highlighted competitive advantages, and were aesthetically pleasing. Developed and maintained the corporate best practices program for proposal standards and processes to enable teams to easily draft high-quality proposals and presentations.Authored the corporate Go/No-Go Proposal Review policy to ensure the best use of the limited budgets.Taught regular, full-day trainings on proven approaches for managing proposals, developing pursuit strategies, enhancing client relationships and creating persuasive presentations.Led annual strategic planning efforts involving executive leadership, business development and technical experts. Facilitated the creation of a shared vision, and supporting growth strategies and tactics.Developed a MS SharePoint collaboration website for the business unit to share information.Created a widely-adopted marketing performance tool to assist in making good business decisions based on historic trends (utilizing MS Access, MS Excel, and the corporate enterprise system).Served as a member of the corporate relations team for several initiatives, including launching a new corporate brand, building a new management information system, implementing a client management program, and creating new marketing trainings.Facilitated biannual executive leadership retreats.