Dan Dressel Email & Phone Number

Marina Del Rey, Ca, Us

Seattle, Washington, Us

Gamesight's Marketing Measurement suite enables you to measure the effectiveness of your advertising regardless of the originating platform (mobile, web, PC, or console) to track events such as in-game purchases, engagement, web flows, and installs across these multiple distribution platforms.We are home to the world’s largest gaming creator database with over 111m gaming influencers to choose from and our platform captures every piece of content created on Twitch, YouTube, & Facebook Live. Our talent agnostic team works for your KPIs, is adaptable and tailors our services to your specific needs. Our goal is to ensure the process is transparent (especially in the talent contract rates), communicative, and stress-free. We sign one contract with you and then we handle the rest. We have experience launching tons of paid and earned/organic Influencer programs, and always-on creator programs.

South Pasadena, California, Us

- Sold gaming influencer services to clients such as Nexon, CW, Bandai Namco, Lionsgate, Facebook, NASCAR, Fox Sports, Koch Media, Jack in The Box, etc- Generated over $1.5 million in revenue

Beverly Hills, Ca, Us

- Brought in $3.2M in revenue as sole seller of influencer programs ; $900k profit - Had oversight of the whole division, hired and managed 2 account managers and 1 Account Director, created pitch decks- Worked with other talent departments to create innovative campaigns - Closed over 50+ campaigns

San Francisco, Ca, Us

- Individual Contributor Role specializing in Gaming, Auto, Entertainment accounts with budget of $6M- Sold premium video, display, mobile, custom executions, event activations and programmatic to all agencies and clients in the SOCAL Region- Key Relationships: Activision, OMD, UM, Paramount, Petrol, Lexus, CW, Lexus, Team One, Sony

Calling on all gaming/entertainment clients for display/mobile/native advertising dollars

Traveling after layoff- Asia- South America- East Coast

Los Angeles, Ca, Us

I had oversight of all things global revenue, including online direct and remnant sales. Other duties included management of ad operations, marketing, and sales planning. I was also part of the mgmt team which involved collaborative decision making on new products, HR issues, and financial budgetingSome top level highlights of my achievements:* Brought in first AAA title campaigns from Activision, Namco Bandai, Ubisoft, Playstation, Square Enix, Warner Brothers* Brought in first ever RFPs from entertainment clients* Managed 2 AEs, 1 account manager, 1 account coordinator, 1 Ad Ops Director* Increased MMO revenue by 15% from key gaming partners * Implemented cost saving measures such as a bonus calculator, proper sales compensation plans and new rate card. Remnant revenues thereby increased by 23% as a result* Developed takeover packages which increased daily revenues of upwards up to 50%* Worked with product teams to develop new products native ads, fixed roadblocks, uniform homepage takeover packages, creative flash overlays and clear uniform site specs* Developed all marketing materials with data from Quantcast, Comscore, Alexa, etc.* Managed all PR initiatives including organizing ZAM company events at major gaming shows and also at special ZAM custom movie premieres

Huntsville, Al, Us

* Company-wide Employee of Year for 2012. $3m number* Top Non Endemic Sales Rep for 2012 and 2013 - Auto and electronics were some of the key wins* Most RFPs generated by 20% or more in 2013* Sold the most pre-roll campaigns for 2 years* Managed 1 AE and 1 Account Coordinator into top employees* Brought in first entertainment accounts / campaigns - Sony, CW, Universal* Brought in major gaming accounts such as Konami, Warner Bros, Square Enix, Playstation, and Activision* Worked with marketing to help reposition the company's brand from just core gamer to the elusive millennial male who loved all things entertainment based on user surveys/polls and comScore data* Helped develop forecast tools for mgmt

Boca Raton, Fl, Us

* Generated $2m in revenue for Hollywood.com, Movietickets.com, and Spill.com* Brought in most non-studio business over the year

Philadelphia, Pa, Us

* Sold Fandango, E!, G4, Fancast, Movies.com, ScreenRant, FilmDrunk, Movieweb, Firstshowing.net websites with annual goals of $5m• Generated and grew non endemic (non theatrical business) revenue by 67% from previous year• Won top sales person honor for Q4 2009• Made a business case for DVD section on Fandango and developed into a revenue generating component which resulted in 90% YOY growth from its infancy• Finished 2009 as top non endemic sales team (120%) with key wins such as Apple, Best Buy, UFC, Acura, Visa, Sony DVD, Old Spice, Honda, etc.• Worked strategically with ad ops and product teams to present customizable ad units to clients (HD Section, Apple Video Takeovers, push down video units, mobile, DVD sections on Fandango)• Managed a Sr AE and Sales Planner

Chicago, Il, Us

* Sold media for THEONION.com and AVCLUB.com to all SOCAL entertainment, cpg, auto, video game, alcohol agencies and clients* Also sold print for The Onion to primarily entertainment, apparel, and alcohol clients* Developed and sold first ever custom video integration deals with Toyota* Worked with creative teams to develop custom content ideas leveraging The Onion's unique comedic brand* Sold the most pre-roll campaigns over the year

* Grew office from myself to staff of 10 based on immense revenue growth. Had 5 direct reports* Achieved 120 % of regional sales goal for 2006, 111% for 2007. Primarily all new business * Prospected, closed, and managed all rich media campaigns for all top interactive agencies, movie studios, automotive companies, and gaming publishers* Developed marketing materials and custom events such as creative roadshows, client award shows, custom sports teams, and thinkLA sponsorships

Bs, Psychology, Minor In Business

Education record