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As the VP of Brand Partnerships at Gamesight, I leverage my 18+ years of digital sales experience and my passion for gaming and influencer marketing to help brands reach and engage their target audiences across multiple platforms and devices. I have deep decision maker relationships in the gaming, esports, QSR, and entertainment verticals, and I have generated over tens of millions in revenue in my roles.I have a proven track record of selling and executing innovative and impactful campaigns that deliver measurable results for clients such as Nexon, CW, Bandai Namco, Lionsgate, Toyota, Honda, Nestle, Disney, Visa, Liquid Advertising, Petrol, Gungho, Snail Games, Universal Studios, CBS, Netflix Games, Tell Tale Games, Jack in The Box, Ubisoft, CBS, Apple, NBC, Carat, Sega, Pearl Abyss, Activision, Ncsoft, Nestle, Apple, Splash Damage, Square Enix, Powerphyl, Modco Media, Fearless Media, Mediahub, Ignited, Fatshark, Atlus, Konami, OMD, Initiative, UM, Horizon, Carat, Mediacom, Old Spice, Axe Body Spray, Warner Brothers, T-mobile, 2k, Blizzard, Walmart, Sony, Playstation, Wargaming, Facebook, NASCAR, and Fox Sports etc. I also have experience building and managing sales teams, as well as collaborating with other talent departments, creative services, and event activations. I am always looking for new opportunities to grow and learn in the fast-paced and dynamic gaming industry, and to contribute to Gamesight's mission of providing the best marketing measurement suite for gaming advertisers.
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Svp Of BrandsGamesightMarina Del Rey, Ca, Us
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Vp Of BrandsGamesight Nov 2021 - PresentSeattle, Washington, UsGamesight's Marketing Measurement suite enables you to measure the effectiveness of your advertising regardless of the originating platform (mobile, web, PC, or console) to track events such as in-game purchases, engagement, web flows, and installs across these multiple distribution platforms.We are home to the world’s largest gaming creator database with over 111m gaming influencers to choose from and our platform captures every piece of content created on Twitch, YouTube, & Facebook Live. Our talent agnostic team works for your KPIs, is adaptable and tailors our services to your specific needs. Our goal is to ensure the process is transparent (especially in the talent contract rates), communicative, and stress-free. We sign one contract with you and then we handle the rest. We have experience launching tons of paid and earned/organic Influencer programs, and always-on creator programs.
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Director Of Business DevelopmentYellowpike Media Feb 2020 - Oct 2021South Pasadena, California, Us- Sold gaming influencer services to clients such as Nexon, CW, Bandai Namco, Lionsgate, Facebook, NASCAR, Fox Sports, Koch Media, Jack in The Box, etc- Generated over $1.5 million in revenue -
Lead At Press X (A Company Of United Talent Agency)United Talent Agency Aug 2018 - Feb 2020Beverly Hills, Ca, Us- Brought in $3.2M in revenue as sole seller of influencer programs ; $900k profit - Had oversight of the whole division, hired and managed 2 account managers and 1 Account Director, created pitch decks- Worked with other talent departments to create innovative campaigns - Closed over 50+ campaigns -
Digital Sales @ Fandom.ComFandom Mar 2017 - Aug 2018San Francisco, Ca, Us- Individual Contributor Role specializing in Gaming, Auto, Entertainment accounts with budget of $6M- Sold premium video, display, mobile, custom executions, event activations and programmatic to all agencies and clients in the SOCAL Region- Key Relationships: Activision, OMD, UM, Paramount, Petrol, Lexus, CW, Lexus, Team One, Sony -
Director Of Sales (Contractor)Inner Circle Gaming May 2016 - Feb 2017Calling on all gaming/entertainment clients for display/mobile/native advertising dollars -
Adventurer (Sabbatical)Travel Apr 2015 - Apr 2016Traveling after layoff- Asia- South America- East Coast
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Sr Director Of Sales (Wowhead.Com, Zam.Com, Lolking)Zam Network Mar 2014 - Apr 2015Los Angeles, Ca, UsI had oversight of all things global revenue, including online direct and remnant sales. Other duties included management of ad operations, marketing, and sales planning. I was also part of the mgmt team which involved collaborative decision making on new products, HR issues, and financial budgetingSome top level highlights of my achievements:* Brought in first AAA title campaigns from Activision, Namco Bandai, Ubisoft, Playstation, Square Enix, Warner Brothers* Brought in first ever RFPs from entertainment clients* Managed 2 AEs, 1 account manager, 1 account coordinator, 1 Ad Ops Director* Increased MMO revenue by 15% from key gaming partners * Implemented cost saving measures such as a bonus calculator, proper sales compensation plans and new rate card. Remnant revenues thereby increased by 23% as a result* Developed takeover packages which increased daily revenues of upwards up to 50%* Worked with product teams to develop new products native ads, fixed roadblocks, uniform homepage takeover packages, creative flash overlays and clear uniform site specs* Developed all marketing materials with data from Quantcast, Comscore, Alexa, etc.* Managed all PR initiatives including organizing ZAM company events at major gaming shows and also at special ZAM custom movie premieres -
Southwest Sales Director (Video Game Sites - Mmo Champion, N4G, Minecraft Forum)Curse, Inc. Oct 2011 - Feb 2014Huntsville, Al, Us* Company-wide Employee of Year for 2012. $3m number* Top Non Endemic Sales Rep for 2012 and 2013 - Auto and electronics were some of the key wins* Most RFPs generated by 20% or more in 2013* Sold the most pre-roll campaigns for 2 years* Managed 1 AE and 1 Account Coordinator into top employees* Brought in first entertainment accounts / campaigns - Sony, CW, Universal* Brought in major gaming accounts such as Konami, Warner Bros, Square Enix, Playstation, and Activision* Worked with marketing to help reposition the company's brand from just core gamer to the elusive millennial male who loved all things entertainment based on user surveys/polls and comScore data* Helped develop forecast tools for mgmt -
Sr Sales Director Of Western Region (Movietickets.Com And Hollywood.Com)Movietickets.Com Sep 2010 - Sep 2011Boca Raton, Fl, Us* Generated $2m in revenue for Hollywood.com, Movietickets.com, and Spill.com* Brought in most non-studio business over the year -
West Coast Sales Director, Comcast Interactive Media (Fandango, G4, E!)Comcast Aug 2008 - Sep 2010Philadelphia, Pa, Us* Sold Fandango, E!, G4, Fancast, Movies.com, ScreenRant, FilmDrunk, Movieweb, Firstshowing.net websites with annual goals of $5m• Generated and grew non endemic (non theatrical business) revenue by 67% from previous year• Won top sales person honor for Q4 2009• Made a business case for DVD section on Fandango and developed into a revenue generating component which resulted in 90% YOY growth from its infancy• Finished 2009 as top non endemic sales team (120%) with key wins such as Apple, Best Buy, UFC, Acura, Visa, Sony DVD, Old Spice, Honda, etc.• Worked strategically with ad ops and product teams to present customizable ad units to clients (HD Section, Apple Video Takeovers, push down video units, mobile, DVD sections on Fandango)• Managed a Sr AE and Sales Planner -
Southwest AeThe Onion Jul 2007 - Aug 2008Chicago, Il, Us* Sold media for THEONION.com and AVCLUB.com to all SOCAL entertainment, cpg, auto, video game, alcohol agencies and clients* Also sold print for The Onion to primarily entertainment, apparel, and alcohol clients* Developed and sold first ever custom video integration deals with Toyota* Worked with creative teams to develop custom content ideas leveraging The Onion's unique comedic brand* Sold the most pre-roll campaigns over the year -
Sales Coordinator To Sales DirectorEyewonder Feb 2005 - Jul 2007* Grew office from myself to staff of 10 based on immense revenue growth. Had 5 direct reports* Achieved 120 % of regional sales goal for 2006, 111% for 2007. Primarily all new business * Prospected, closed, and managed all rich media campaigns for all top interactive agencies, movie studios, automotive companies, and gaming publishers* Developed marketing materials and custom events such as creative roadshows, client award shows, custom sports teams, and thinkLA sponsorships
Dan Dressel Skills
Dan Dressel Education Details
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Santa Clara UniversityMinor In Business -
Bellarmine Preparatory (Tacoma Wa) High School
Frequently Asked Questions about Dan Dressel
What company does Dan Dressel work for?
Dan Dressel works for Gamesight
What is Dan Dressel's role at the current company?
Dan Dressel's current role is SVP Of Brands.
What is Dan Dressel's email address?
Dan Dressel's email address is dd****@****dia.com
What is Dan Dressel's direct phone number?
Dan Dressel's direct phone number is +131092*****
What schools did Dan Dressel attend?
Dan Dressel attended Santa Clara University, Bellarmine Preparatory (Tacoma Wa) High School.
What are some of Dan Dressel's interests?
Dan Dressel has interest in Children, Education, Human Rights, Animal Welfare, Health.
What skills is Dan Dressel known for?
Dan Dressel has skills like Marketing, Strategy, Marketing Strategy, Sem, Digital Media, Crm, Sales, Creative Direction, Management, B2b, New Business Development, Leadership.
Who are Dan Dressel's colleagues?
Dan Dressel's colleagues are Zayd Salter, Anthony Kinson, Joel Carlson, Jess P. Leonard, Roxy Morgan, Jennifer Banes, Christian Thomas.
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